The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. What stories or lessons learned do you have to share?

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Contently

FEBRUARY 12, 2024

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Don’t just publish a digest It can be a seductive idea to treat your brand’s social channels and email newsletters like an RSS feed. It’s a winning formula.

Newsletter 78

Newsletter Email Marketing Work Management Content Marketing 78

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Scoop.it

JULY 13, 2023

If you’re producing blogs and posts for social media, then content curation can save you time and capital. The world of social media has completely revolutionized how people consume content. Social media statistics offer valuable insight into your audience and help find what they like and dislike. Benefits of Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Scoop.it

APRIL 6, 2021

The act of curating content isn’t too different from that of a curator’s role at a museum, where they choose the most important artifacts and artworks to display to the public. Acting as a form of live FAQ section of a website, you can choose to answer questions by relevance, or by how frequently they’re asked. Image: Backlinko ).

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. The RSS feed is: [link]. Bryan Srabian, The SF Giants @srabe.

Social Media 123

Social Media Media Marketing Budget Communities 123

Content Marketing Institute

DECEMBER 7, 2018

The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc. Other features include a web form builder, social media marketing, and hot lead alerts. Social media promotion: Zapier. Email marketing.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. What is Content Curation? Image: SocialPilot ).

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean. How am I doing this? With real stories!

Social Media 100

Social Media Web 2.0 Media Blogger 100

EveryoneSocial

JANUARY 4, 2021

You can monitor conversations about your brand or industry by linking up RSS feeds, keywords, and Twitter accounts. Here is a list of the top social selling tools to help your teams and increase the effectiveness of your sales strategy today. . Hubspot is a great CRM tool to track, organize, and engage with leads from social selling efforts.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. An RSS feed gave the team something to review each morning.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 24, 2014

Since we don’t have access to BAGC’s analytics, we looked at its usage on Feedly, a popular RSS reader. While it is only a slice of all RSS activity for this blog, it can give us some public information to work off of. Visual content can also easily be split up and adapted as content for different social media channels.

Cross-Selling 161

Cross-Selling RSS Budget Programs Ad Frequency 161

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. The RSS feed is: [link]. The Balancing Act. Social Media Stat of the Week: Teens share more on Facebook when they have more friends. Listen Now .

Tactics 132

Tactics Cross-Selling Skype Social Media 132

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also.

RSS 100

RSS Paper Case Study Case Studies 100

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Show your first-time visitors who you are (literally and figuratively).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Scoop.it

MARCH 26, 2020

Collaboration with your social media team. Arranging interviews and responding to media inquiries. Many people still see content curation just as an act of sharing third-party content to social media. We talk a lot about content curation and how it can help companies thrive in their industries. Creating press releases.

Curation 74

Curation Press Paid Search Agency Content 74

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. Please Support Our Sponsors.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Convince & Convert

AUGUST 9, 2013

Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant. The RSS feed is: [link]. Social Media is Not Social Business (and Vice Versa).

Organization 137

Organization Effectiveness Business Skype 137

The Effective Marketer

JANUARY 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Outbrain

AUGUST 22, 2018

In a media-saturated world, podcasts offer something different. Especially if you’ve never done anything like it before, the act of speaking to an audience, getting the pace flowing, and using an engaging delivery style can be a challenge. If you’re thinking about starting a podcast, you’re in good company. 3) Get-Scripting!

RSS 33

RSS Promotion Practices Planning 33

Martech Advisor

JANUARY 24, 2020

The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics. You’ll learn how to develop the pillar-cluster model, start guest blogging, repurpose and promote content, and analyze the results. The course also offers a study guide to help you prepare for the test.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Sprout Social

JANUARY 8, 2024

There’s social media management, then there’s social media management for government agencies. After all, who else can say their posts count as public record under the Freedom of Information Act (FOIA)? To maintain compliance with the law, government organizations must implement thorough social media archiving practices.

Paid Search Agency 86

Paid Search Agency Social Media Advertising Agencies Ad Agencies 86

Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Here are the gory, inside-story details of what I do.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Kapost

MAY 16, 2016

The report defines customer experience as: Customer experience encompasses each interaction between a customer and brand across channels (social media, website, email, sales, etc.) Random acts of content do not make the grade for customer-centric marketing. and technologies (marketing automation, CMS, CRM, etc.).

CMS Development 75

CMS Development B2B Marketing Lead Ranking Planning 75

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. On the web today, things change fast.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

It was a hard act to follow and his concerns certainly gave me a humorous and humble intro. Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. . · Filed under Enterprise 2.0. The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â??

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Blogs can act as the â??glueâ?? to hold these activities together, acting as a reflective commentary on the practitionerâ??s This is a space to build a community of practice, where the processes of problem solving, experimentation, coaching and building a professional repertoire of experiences can be undertaken. SlideShare Link.

Education 100

Education DMCA Wiki Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. Evaluation.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

shows when leads are ready for sales, allows sales to interact with potential customers via technology such as social media and makes it easier for sales to pass back leads to marketing for better lead nurturing and scoring. Use automation – Take advantage of the newest software that streamlines sales processes.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Buzz Marketing for Technology

JULY 24, 2008

Digital Media in the Classroom. Digital Media in the Classroom. Media Kit. RSS Feed: Learn more. Hopefully, they can act as the rationale for technology plans in schools. New media for self-expression. Technology & Learning. Educators eZine. School CIO. Latest eBook. More eBooks. 1:1 Computing Guidebook.

Education 100

Education Copyright Class RSS 100

PureB2B

DECEMBER 12, 2016

Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. This is a fairly simple and easy-to-implement strategy because sharing content on social media doesn’t take much effort. Co-marketing.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. This is a fairly simple and easy-to-implement strategy because sharing content on social media doesn’t take much effort. Co-marketing.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Adobe Experience Cloud Blog

JUNE 27, 2010

Integrating social media with traditional CRM has enabled organizations to: Focus more on conversations than strictly on automated processes. That insight enables sales to act as experts in the product selection process instead of negotiators. Using RSS to send different types of prospect information into one system.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48