SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ConvertKit

JANUARY 30, 2022

Funnels vs. Flywheels: What you need to know. What is a marketing funnel? This three-tiered structure is called a funnel, and it’s been the dominant marketing conversation for decades. Image via Hubspot. Funnels can be a great shortcut to visualizing a customer’s path to purchase, or dividing up your marketing activities.

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91

SnapApp

JULY 11, 2017

Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. Research conducted by HubSpot made it clear that salespeople are no dummies. In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. It’s a whole other planet. .

Buy 70

Buy Process B2B Peer-to-peer 70

Navigate the Channel

JANUARY 8, 2024

What are the reliable tactics that deliver? Companies making use of customer behavior analytics are likely to have sales significantly above their competitors, are more likely to retain customers, and are more likely to outperform competitors in making sales to existing customers. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Finding the right information is tricky. “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

JULY 31, 2023

According to HubSpot, six in ten marketers have made generating business leads their top priority. Whether you’re a seasoned entrepreneur or just starting out, our exploration of this dynamic world will equip you with the tools and tactics you need to cast your net wide and reel in those valuable leads. Congratulations!

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

SpotMe Blog

JULY 25, 2021

Marketing and sales events. Thus, hybrid experiences will become vastly more common and popular, as event organizers and attendees have first-hand experience with the benefits of attending a virtual and traditional event. Jump to: What Are Hybrid Events? Tips to Transition Your Events from Virtual to Hybrid. Virtual Q&As. Activity feeds.

Examples 111

Examples Enterprise Management Work Management Conference 111

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. HubSpot's Free Business Plan Templates Download these Templates We know how crucial a great business proposal is to your and your client’s success.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

FEBRUARY 15, 2023

Tory Bullock , HubSpot’s YouTube Content Creator, recommends being that “someone” who always has something to offer. What we like: Tracy treats networking as a continuous process. Remember, networking is a continuous process. Someone who could act as your role model. How to Improve Your Networking Skills 1.

Tips 78

Tips Opt-out Impressions Opt-in 78

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. The more businesses learn about their customers, the better content they can produce to help solve problems, peak interests, and entice sales. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. YouTube is Important — But so is Your Website. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. David Fallarme, head of marketing at HubSpot, advocates doubling down on a singular topic. For example, HubSpot, which targets marketing and sales professionals, partnered with Facebook to create a Four Days of Facebook content campaign.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hubspot

NOVEMBER 11, 2014

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. BuzzFeed''s sales team is made of approximately 50 reps nationwide who sell the value of the listicle to companies such as Target, Toyota, Starbucks, Disney, and Unilever day in and day out.

Process 28

Process Paid Search Agency Advertising Agencies PR 28

Content Marketing Institute

APRIL 10, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. We have NASCAR dads – blue-collar, middle-aged Caucasian men who graduated from high school and like watching stock car racing. And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

Hubspot

MAY 14, 2019

The website, often called an affiliate, will only get paid when their promotion generates a sale. Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

APRIL 12, 2018

For consumers, the easy buying process is typically the distinguishing factor when choosing D2C over a traditional shop. Direct-to-consumer marketing is the act of a company marketing directly to their consumer. Casper, a mattress company founded in 2014, prevents this frustrating process by providing one, perfect-for-anyone mattress.

eCommerce 76

eCommerce Brand Identity Branding Advertising Agencies 76

Hubspot

OCTOBER 10, 2019

Social media marketing is the act of promoting content on social media channels, including Twitter, Instagram, Facebook, and YouTube. Email marketing is the process of leading prospects down the sales funnel by sending marketing materials directly to those who’ve subscribed to that content. Social Media Marketing.

Social Media 78

Social Media Email Marketing Social Marketing Media 78

SmartBug Media

JUNE 30, 2020

There’s the messaging platform that hosts attendee networking, the landing pages that act as session rooms for talks and lectures, the hosting of both live stream Q&As and recorded video talks. To help companies manage the potential headache of moving an event to digital, companies like Hopin have stepped into the spotlight.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SmartBug Media

NOVEMBER 21, 2022

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. Some of the best CRMs on the market for supporting ABM include: HubSpot CRM. OrgChartHub (HubSpot only). Salesforce.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. It’s the perfect combination.” This new offering from SnapApp is a cool example of what I mean.”

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Peg Fitzpatrick manages the Facebook.com/guysco brand page.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Valasys

OCTOBER 8, 2019

The Email Marketing Tool by HubSpot : The email marketing tool from HubSpot is studded with features to suit the requirements of the growing businesses worldwide. The email tool from HubSpot is free for up to 2,000 emails per month. The Best Email Marketing Tools for the Year 2019 & Beyond: Top 10 Picks.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Vidyard

MAY 12, 2015

” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. It’s the perfect combination.”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Why you need a social media management tool. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms?

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Heinz Marketing

DECEMBER 28, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This and so much more! Very excited that you’re joining us.

Top of Funnel 131

Top of Funnel Cold Calling Digital Marketing Funnels Training 131

Vidyard

JULY 29, 2014

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. ” and you’ll quickly find yourself in an empty room.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Hubspot

JANUARY 8, 2020

Engagement is so strong that any question posted is promptly answered by other members who act as advocates for the brand. Fitbit is one such brand that monitors Twitter to manage brand perception and deliver strong customer service. But not all realize the effects building and nurturing an online community can have on your brand.

Social Media 79

Social Media Communities Brand Identity Branding 79

Huptech Web

SEPTEMBER 8, 2023

Understand Inbound Methodology What is an Inbound Marketing Funnel? Key Focus Points within an Inbound Marketing Funnel 10 Winning Tactics for Strengthening Your D2C Marketing Strategy Wrapping Up FAQs Introduction Did you know that Dollar Shave Club , a company offering razors and grooming products, gained fame through a viral YouTube video?

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Hubspot

NOVEMBER 11, 2011

But with this week's launch of Google+ business pages (including HubSpot's own Google+ page! ), we've seen some early adopters start experimenting with the possibilities and limitations of the new feature. What you can learn from YouTube: Take your new and popular content and find a new audience for it over at your Google+ business pages.

Creativity 28

Creativity Google Examples Business 28

Hubspot

JUNE 20, 2015

The purpose of any homepage is to act as a launching pad for users to find relevant information that's specific to their needs. At 14%, YouTube will grow as video marketing continues to emerge as the future of content, but currently suffers from a slower adoption rate compared to written content. And if so, to what extent?).

Top of Funnel 28

Top of Funnel Social Media Media Marketing Budget Creation 28

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Define your target readers – Are you trying to build a following among design engineers, plant or operations managers?

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . The fundamental process of SEO remains the same for both B2B and B2C sites.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Optinmonster

JANUARY 26, 2024

But if you’re planning to use webinars for lead generation , there’s one point we have to emphasize: a webinar is not a sales pitch. If the idea of selling without a sales pitch leaves you scratching your head, keep reading. It’s not about you; it’s about providing value for the participants. We’ll explain later in this guide.

Lead Generation 68

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 68

Hubspot

AUGUST 12, 2015

Here, we’ll discuss 8 important tactics for marketing to the demographic of the hour and explain why these tactics are lasting ones. Taco Bell successfully speaks to Millennials with their creative “ Millennial Word of the Week ” tactic. 1) Authentic Content Empowers Them. Millennials trust what they feel is authentic.

Tips 28

Tips Paid Search Agency Peer-to-peer Youtube 28

Hubspot

DECEMBER 17, 2015

The concept of using joy marketing as a tool for boosting sales has quickly gained strength following the surfacing of research by psychologist Sonja Lyubomirsky. Following their worst sales results in over a decade , McDonald's re-launched their "I'm lovin' it" campaign. Want to learn more? Keep reading. What's Joy Marketing?

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Single Grain

JULY 16, 2020

Co-browsing allows your sales executive to assist customers in filling out a form and completing the transaction. ProProfs also enables you to easily manage all customer-complaint emails by converting them into tickets, so you never miss any requests and you can reply to your customers directly from the platform. Learn about pricing.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131