article thumbnail

How leaders should act on an agile marketing team

Martech

As an agile team member, it’s important to help your boss understand the impact of you taking on her ‘really quick task’ to the team. Explain how her role is really valuable in this way and see if she’s willing to brainstorm ways that she can help her staff. Read next: How to build feedback into your agile marketing workflow.

Act-On 105
article thumbnail

Leveraging Educational Webinars: Building Credibility, Not Just Leads

Hinge Marketing

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. This experience inspired me to write this article and share a better approach to producing educational webinars. Five Benefits of Producing Educational Webinars The webinar and virtual event industry is booming right now.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer education is a vital part of the customer experience

Martech

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses. ” Cornwell was reflecting on the role of customer education in the overall customer experience.

Education 127
article thumbnail

It’s Time To Get Educated on Black Lives Matter

Engagio

In Leviticus, one of the five books of the Jewish Torah, it says “Do not stand idly by while your neighbor’s blood is shed,” and to me, this means there is a moral imperative to act, to do something. So, action is required, but I’ve struggled to decide on the right way to act. I’ll also admit I was simply scared to speak up and act.

Education 111
article thumbnail

5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. 27% say it’s getting overwhelming. 14% say that “it makes them want to pull their hair out.” An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. Design reengagement campaigns.

article thumbnail

The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

These new requirements have been a non-issue for us and for most of our Act-On customers as well. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. We’re constantly looking at performance all the way through the funnel, not just what gets us volume at the front end.”

article thumbnail

How to Transform Higher Education Marketing for the Digital Landscape

SmartBug Media

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.