Martech

MAY 10, 2022

Nearly half (49%) say they mostly trust companies to act with society’s best interests in mind, and an additional 19% say they completely trust this to be the case, according to the report. Since society depends on safeguarding the earth’s resources, environmental concerns loom large in customer trust. Let us know! Communication.

Trust Marketing 89

Trust Marketing Marketing Management Cross-Selling Transparency 89

Zoominfo

APRIL 20, 2020

Shift more focus to up-sell and cross-sell opportunities within your existing customer base. As such, adjusting resources to double down on campaigns that bring in more qualified opportunities is an obvious move. Use marketing techniques like re-targeting and suggested content to keep them engaged.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

SalesIntel

APRIL 15, 2024

This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives. Positive reviews act as social proof and show that others have had a positive experience with your company’s products or services.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives. Positive reviews act as social proof and show that others have had a positive experience with your company’s products or services.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. The benefits of cross-team collaboration. And equipping your sales team with guidance on their own social presence will boost their social selling efforts.

Social Media 121

Social Media Work Management Marketing Management Media 121

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

PathFactory

MAY 9, 2023

It is hard to navigate where to allocate time, money, and resources when there are so many teams involved, such as sales, marketing , product, and customer success. What are your thoughts on the changes in the relationship between sales and marketing, and how it has made selling and driving revenue more challenging today compared to the past?

Allocation 52

Allocation Cross-Selling ABM Account Based Marketing 52

Sana Commerce

JANUARY 9, 2024

This transformative journey was more than increasing sales—it was about selling more efficiently and aligning with the evolving needs of the B2B landscape. The anticipated insights from SCI are expected to become a valuable tool in Regout’s sales arsenal, fostering cross-selling and upselling opportunities.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Martech

JULY 22, 2022

Adopting a platform that gathers, visualizes, analyzes and acts upon data across all of your customer touchpoints can yield significant benefits. One in four respondents to a Deloitte global consumer survey strongly agreed that they walked away from brands they believe acted in self-interest. Here are some of these benefits.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Cross-Selling 90

InsightSquared

NOVEMBER 19, 2018

Have a clear line of sight into every opportunity in real-time, that way you don’t waste your time and resources on the opportunities that are not going to close and spend more time on the ones that will. Every minute spent creating a report is a minute taken away from selling. Tis’ the season! Take the sales cycle into account.

Sales Management 196

Sales Management Top of Funnel Enterprise Management Marketing Management 196

Scoop.it

FEBRUARY 1, 2022

No matter the industry you come from, though, whether it is sales, content marketing , or beyond, you probably know that when you’re working in SaaS, you need to constantly monitor and act on relevant data. Let’s take a look at the most important SaaS KPIs you need to monitor and act on in 2022 and beyond. Monthly recurring revenue.

Churn Rate 102

Churn Rate Lead Ranking Allocation Top of Funnel 102

Influitive

OCTOBER 11, 2015

“We see companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%,” says R “Ray” Wang , Principal Analyst and CEO at Constellation Research , an advisory and research firm. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Optinmonster

APRIL 10, 2023

Do you want to understand the difference between upsell vs cross sell? In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy.

Cross-Selling 69

Cross-Selling eCommerce Bundling Customer Satisfaction 69

LiveRamp

APRIL 11, 2019

Due to evolving consumer privacy regulations like GDPR and California Consumer Privacy Act (CCPA), companies need to navigate more complexity around compliance than ever before. Faktor will also retain an independent roadmap, with its own dedicated product and engineering resources.

Cross-Selling 78

Cross-Selling Privacy Transparency Acquisitions 78

Sprout Social

FEBRUARY 12, 2024

This heightened social media visibility leads to increased brand recognition and drives additional traffic to your website, acting as a catalyst for higher sales conversions. It means more efficient use of resources and a higher probability of conversions. Tracking and measuring your influencer performance is also vital.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Optinmonster

APRIL 22, 2022

If you send time-sensitive discounts or shipping offers, you create additional urgency to act now. Someone who abandoned their cart probably won’t be interested in upsells or cross-sells. Documentation and tutorials are also good resources to send. This helps customers remember why they need your products.

Urgency Marketing 87

Urgency Marketing Cross-Selling Forecasting Sample 87

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Your PR team might use your official channels to cross-promote media placements.

Social Marketing 112

Social Marketing Work Management Business Marketing Management 112

ClickZ

JULY 7, 2022

Last Night at the Telegraph Club,’ a Young Adult Queer Romance novel by Malinda Lo, was selling well upon release in January 2021. animal crossing ~ new horizons lofi – Closed on Sunday. Building a comprehensive strategy that generates this level of engagement and conversion isn’t easy – it takes time, patience, and resources.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Salesforce Marketing Cloud

DECEMBER 12, 2023

“The best leaders prioritize values that center around their customers, and they consistently communicate and act from that customer-obsessed foundation, empowering all employees to do the same.” That can be as simple as asking, but looking at a customer’s data profile can yield hints too, especially communication trends.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Salesforce Marketing Cloud

JUNE 2, 2022

This will help you equip them with the best resources they need to generate pipeline. People often ask me how Salesforce drives revenue growth the way we do. Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. How do we do it? I’ll let you in on a secret. Why pipeline? Watch the video.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Vidyard

JANUARY 5, 2021

We’re not selling enough! You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Only 17% of the B2B buying process time is spent with a salesperson across all suppliers.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 108

Marketing Interactions

MARCH 25, 2023

B2B organizations avoid “wasting” time and resources doing the research required to understand buyers because the clock is ticking, and they need to get the next campaign out the door. It puts marketing organizations in a no-win game where fingers are crossed that their latest campaign will score viable opportunities…as if by chance.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Adobe Experience Cloud Blog

APRIL 14, 2017

It takes selecting musicians, allocating resources, and understanding the size of the team needed to create specific sounds. Believe it or not, marketers face similar challenges as they’re assembling their account-based marketing team , combining unique roles into cross-functional teams that create beautifully orchestrated campaigns.

Account Based Marketing 109

Account Based Marketing ABM Allocation Cross-Selling 109

Madison Logic

MARCH 6, 2024

But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently. Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Vidyard

APRIL 19, 2021

Build an Online Resource Guide 5.2 Sales teams across the globe have embraced remote selling and have quickly adapted to using video for sales calls, team meetings, demo videos , and even virtual conferences and events. We believe remote selling is here to stay. How to Ace Sales Onboarding in a Remote Work Environment 3.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. There are a ton of educational resources to ensure that you really know how to use the tool. . “I Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Vidyard

JANUARY 5, 2021

We’re not selling enough! You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

ATAK Interactive

SEPTEMBER 4, 2020

As more and more B2B buyers expect and value personalization, account-based marketing (ABM) has captured the attention of B2B companies looking for real, sustainable business growth with a more targeted approach to selling to companies and prospects. But why should you have account-based marketing as part of your 2020 marketing toolbox ?

Account Based Marketing 97

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Top of Funnel 97

Valasys

MARCH 12, 2020

The information is then processed to decide which products can be cross-sold and hence, must be promoted together. The processing of large data sets requires highly-scalable storage as well as compute resources. The term ‘Market Basket’ arose from the shopping cart supermarket shoppers that fill up during a shopping trip.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Navigate the Channel

DECEMBER 13, 2023

AGI’s complexity and resource-intensive nature may not be warranted for routine marketing tasks. Association Rule Learning: This technique identifies patterns and correlations within data, revealing valuable insights for product recommendations and cross-selling. AI shapes consumer engagement by adapting to behaviors.

Marketing AI 65

Marketing AI Classified Ads Analysis Domain 65

Sprout Social

FEBRUARY 3, 2022

A chievable: Is it achievable or is it not possible within your resources? R ealistic: With your current resources of time and money, is it possible to achieve your goals? That said, spreading your ideas across multiple channels requires a greater commitment of time and resources. Measurable. This is the big one.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Convince & Convert

JULY 1, 2015

Listen in to each show for details on where you can download these resources. The Business of Story is sponsored by ACT , the best-selling customer management software for small business. And the show is also sponsored by Zignal Labs , the real-time cross-media story tracking platform. Frameworks. Free guides.

Business 165

Business Storytelling Cross-Selling Work Management 165

Martech

SEPTEMBER 16, 2022

Content marketing is a marketing approach or discipline that relies on developing various content types and assets focused on getting people to act (e.g., Customer experience: Content helps reduce customer churn and drive upsells/cross-sells by keeping customers engaged post-purchase. Additional reading. But this is changing.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

BenchmarkONE

NOVEMBER 10, 2022

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. The cross-sell funnel. Video Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74