Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Posts that reuse the exact same content from ads.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. How it works. What has Meta said?

Campaigns 76

Campaigns Tools Brand Identity Branding 76

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. But generative AI hits differently and closer to home.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

ClearVoice

JULY 15, 2022

They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. According to statistics, Baby Boomers spend an average of one hour and 48 minutes daily on Facebook and Instagram. Promote videos on YouTube.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Zoominfo

JANUARY 15, 2021

Make Content King. Content is an essential pillar of any lead generation strategy. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Your content should present your brand as a thought leader.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. A look at how offer types perform on LinkedIn and Facebook. To that end, Facebook still shines in some situations.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Stevens & Tate

FEBRUARY 16, 2024

The Essence of SEO in Social Media First, let’s take a look at SEO’s Role : Enhances content discoverability on search engines : Implementing SEO practices can significantly improve the likelihood of your content appearing in top search engine results. Interested in learning more about how SEO benefits your future?

Social Media 98

Social Media SEO Optimization Media 98

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and. Guest post by Jerusha Carolin.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Sprout Social

MAY 4, 2020

Here’s what you need to do as you plan your digital event and promote it on social. Head to our Facebook Groups for community. Head to Twitter to share the content they love most with their networks. Break down your social plan into pre, during, and post. Be hyperclear about what you want to achieve on each platform.

Promotion 84

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 84

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels. Order the product on their home laptop.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy.

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

ConvertKit

FEBRUARY 4, 2020

Thoughtfully promoting it, of course! Successful strategies to help you promote your landing page. Successful strategies to help you promote your landing page. How well you promote your landing page will determine how many people see it. The best way to do that is to promote your landing page to a target audience.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Parse.ly

OCTOBER 7, 2020

In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten stronger. Now more than ever, brands are concentrating on content marketing, investors are piling cash into CMS companies, and consumers are looking for authenticity from the organizations they spend with. Table of Contents.

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

Contently

AUGUST 19, 2020

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Offering much-needed perspective. The lived experiences of patient advocates is their most valuable asset.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Sprout Social

JUNE 1, 2016

That doesn’t mean that you cannot rock Facebook for small business. billion daily active users on Facebook? Using Facebook for Your Small Business. Your approach to Facebook is going to be a bit different from an agency. This is exactly what Facebook users crave. Starting a business Facebook Page from scratch?

Small Business Marketing 101

Small Business Marketing Facebook Ideal Customer Profiles Business 101

Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. Have highly specific content. Be specific rather than sharing vague content.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Hubspot

MARCH 29, 2018

Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook. Source: Facebook. Where Facebook Advertisers Get Their Data. Here's what's going on -- and why it matters.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Marketing Insider Group

APRIL 30, 2014

“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture. Netflix knows how to create great content (“ House of Cards ” anyone?).

Promotion 100

Promotion Viral Marketing Paid Search Agency Work Management 100

Launch Marketing

OCTOBER 20, 2021

However, for B2B leaders, the mix of content for thought leadership looks a bit different. With the rise in the use of digital channels to promote content, more and more organizations and individuals are utilizing every channel possible, flooding these channels with consistent content. Being a B2B Thought Leader.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Convince & Convert

JANUARY 22, 2015

No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. If Red Bull wanted to, the company could probably sell ads against its own content marketing.

Ad Exchange 145

Ad Exchange Intent Signal Viral Marketing Distribution 145

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with!

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. This can help you get new business via social sharing and word-of-mouth promotion. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Convince & Convert

JUNE 12, 2012

Facebook ads are a very powerful tool. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Make sure your business is not falling victim to these very common Facebook ad mistakes. We just don’t quite know what we are doing yet.

Paid Search Agency 161

Paid Search Agency Facebook Ads Click Rate 161

Contently

OCTOBER 5, 2020

Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Depending on your study of choice, click-through rates clock in around 0.2 Making some changes.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. Benefits of Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Unbounce

DECEMBER 1, 2021

Facebook Ads Manager. Despite its name, Facebook Ads Manager manages more than just ads for Facebook—it handles Instagram ads , too. Ads Manager ads appear in Facebook and Instagram feeds, and often have designs similar to each platform’s standard posts. And that’s in the United States alone. Google Ads.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Adobe Experience Cloud Blog

OCTOBER 21, 2020

The cost of impressions on Facebook went down due to fewer advertisers, yet more people were spending time online. People clicked on billions more Facebook ads in March than they did in September, according to data analyzed by Kepios. Tip 4: Use Net Promoter Scores when working in high volume.

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

ClearVoice

JUNE 15, 2021

Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. Marketing writing is designed to create content with a purpose. The body of your content is where you elaborate on the argument introduced at the beginning. What Is Marketing Writing? What’s the narrative?

Rules 116

Rules Work Management Content Marketing Marketing Management 116