Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Marketing and sales teams can look at a prospect’s lead score and determine whether they’re ready for a sales conversation or need to be nurtured. Imagine going on a blind date. I’d love to show you around my apartment.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? They’re great for adding that some extra flair to your content strategy and filling in the content gaps.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Directive Agency

JULY 12, 2022

Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. So what better way for SaaS brands to secure conversions than to ensure their pricing pages perform as well as possible?

Conversion Rate 52

Conversion Rate Pricing Price Conversion 52

Act-On

APRIL 26, 2024

As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. These new requirements have been a non-issue for us and for most of our Act-On customers as well. If people opt out, we respect that.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. Keep it short.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech Advisor

SEPTEMBER 25, 2019

Also Read: Losing Customers Before Conversion? A Balancing Act. Machine learning can take on every product and automatically merchandise your content. Findability does help to improve your conversion rate, but it is not enough to ensure that there is business value in that development. Here’s Why.

Merchandising 59

Merchandising Conversion Rate Conversion Ad Frequency 59

LeadSquared

OCTOBER 12, 2016

What do Conversion rate optimization experts do? To understand the difference, let’s first understand what conversion and conversion rate means. The blue area in the illustration below is the conversion zone, where the action happens. Analyzing and improving the conversion rate with continuous measurement.

Conversion Rate 52

Conversion Rate Optimization Conversion Copywriting 52

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. How do you Write Good SEO Content.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Publish original studies.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Random acts are costly and fail to drive real, sustainable lift to sales and revenue. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

KoMarketing Associates

DECEMBER 12, 2018

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads. Satisfying Customers Through Content Marketing.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. 6X higher transactional rates. Guest post by Jerusha Carolin. What Exactly is Email Personalization?

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Act-On

OCTOBER 4, 2023

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Now analyze email, content, and subject line performance per unique audiences. What’s causing that spike in bounce rates?

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. Interactive content can be engaging (yes, please!),

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Bad bounce rates can land your domain on an email blacklist. Click-through Rate (CTR). CTR provides an indication of how well the content of the email connected with the audience.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Only B2B

APRIL 17, 2024

Their understanding of market trends facilitates lead nurturing and significantly boosts your sales conversions. Lead Qualification: Appointment setters act as a filter, qualifying leads based on pre-determined criteria. This ensures your sales team focuses their energy on high-potential prospects, maximizing conversion rates.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content?

Sales Qualified Leads 107

Sales Qualified Leads Lead Ranking Content Lead Scoring 107

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy? Want to know more about how Net-Results Marketing Automation can help your customer journey and conversion rate?

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

Anyword

APRIL 22, 2024

These integrations facilitates a unified approach to marketing management, allowing data from various sources to be collected, analyzed, and acted upon in real time. Anyword Analytics: Navigating the Data Deluge Central to Anyword’s platform is its robust analytics feature , which acts as a command center for marketers.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. 54% of customers say they’d like to see more video content from brands – more than any other type of content. However, video also frequently includes other human beings speaking, acting, or narrating. Webinars or Q&As.

Content Marketing 275

Content Marketing Planning Webinar Metrics Content 275

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Often, your website acts as the first point of interaction, shaping potential clients’ perceptions. B2B buyers crave tailored experiences.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Convince & Convert

MARCH 28, 2024

Create a repository Your team’s capacity to act on the insights that appear from voice of customer collection efforts can be limited; having a repository is also like having a storage closet for customer-validated ideas – but only if you keep track of them.

Allocation 146

Allocation Validation Lead Scoring Lead Ranking 146

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

ANNUITAS

FEBRUARY 7, 2023

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey? Said differently: Are you sticking your head in the sand, or are you innovating?

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

SmartBug Media

AUGUST 29, 2023

Every business dreams of a high volume of leads—but not at the cost of a significant negative impact on conversion rates. Without proper vetting to ensure relevance and quality, a long list of leads can turn into a wasted investment, leading to low conversion rates and ineffective marketing efforts.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Scoring 104

Seismic

FEBRUARY 6, 2024

It assesses and tracks KPIs related to revenue, conversion rates, and deal volume. Define and monitor clear sales performance metrics Sales performance indicators act as the compass that guides your team toward success. Identify metrics like conversion rates, average deal size, and customer acquisition cost (CAC).

Peer-to-peer 113

Peer-to-peer Customer Satisfaction Conversion Rate Training 113

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Martech

NOVEMBER 28, 2023

It also leads to higher engagement and conversion rates. Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates. This increases ad campaign efficiency by eliminating wasted impressions.

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

ClearVoice

JULY 17, 2023

High-quality finance content marketing can help generate leads, build authority and convert users. Finance writing can not only sway readers to convert. Employing the right content marketing for financial institution tactics is vital. Learn more about finance content marketing strategies to boost engagement and the bottom line.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Content Marketing Planning 52

Hubspot

AUGUST 29, 2016

Whether you're hoping someone will find your website organically, sign up for a product demo, or even purchase your product -- a well strategized video can help boost your conversion rate. We're bombarded with content, and much of that content is in video form. Boosting Your Conversion Rate.

Conversion Rate 52

Conversion Rate Top of Funnel Video Marketing Conversion 52