Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Companies are getting tied up for years in the judicial system.

Act-On 89

Act-On Effectiveness Marketing Management Marketing Proposals 89

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. Feature adoption requires users to change the way they make sense of your product. Therefore, it’s important for companies to make this process as seamless as possible.

Features 156

Features Product Tips Work Management 156

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information.

Marketing AI 121

Marketing AI Marketing Management Lock-In CRM 121

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. This post will explore seven content marketing tips and examples for HR audiences and leaders. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. In this article, you will learn how to collect and use big data to strengthen customer service.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Where are companies using AI the most? It’s in customer-facing operations.

Marketing AI 119

Marketing AI Work Management Marketing Management Automation 119

Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Does the vendor seem to un that derstand our business and our marketing needs? display ad management, content management systems)? What’s the long-term product roadmap and launch dates?

Marketing Management 94

Marketing Management Vendors Analytics Ideal Customer Profiles 94

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

ANNUITAS

JANUARY 31, 2023

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously. The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. For me, it’s all about timing, opportunity, scale and impact.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. No such guide exists.

CPO 145

CPO Product Work Management Enterprise Management 145

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. For starters, flexibility. Scalability First off, scalability is a big word.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. That’s why an employee self-service system is a great way to empower your people while keeping costs low. How does employee self-service work? Find out today What is employee self-service?

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Only B2B

APRIL 17, 2024

Imagine having dedicated support to handle meetings, reach potential clients, and manage your calendar seamlessly. Appointment setting services offer precisely this assistance. And thoughtful selection of these services not only boosts revenue but also makes you wonder how you ever managed without it.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

Martech

JUNE 8, 2023

These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York. Why we care. Enlighten Actions and Copilot features.

Marketing Management 94

Marketing Management Marketing AI Service Generation 94

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing Automation Services 87

Marketing Automation Services Enterprise Management Work Management Marketing Management 87

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. Click To Tweet.

Act-On 111

Act-On Work Management Marketing Management Planning 111

LeadSquared

NOVEMBER 30, 2020

Your marketing campaigns may have specific goals. However, the catch is – marketing efforts are successful when they target the customers on the platforms/ channels where they are most active. Now, this is where campaign management software comes into the picture. What is campaign management software?

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development. Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Salesforce Marketing Cloud

DECEMBER 5, 2023

Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital defense within your company. Securing the future, byte by byte Get serious about cybersecurity Learn how you can safeguard your company against digital threats by ensuring your data is secure and protected first.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Automation presents a solution to streamline your email processes and achieve scalable results. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. What is the foundational layer?”

Marketing AI 110

Marketing AI Enterprise Management Work Management Marketing Management 110

Martech

JULY 22, 2022

Before beginning the process, it’s important to know the different kinds of benefits associated with CJO solutions. Adopting a platform that gathers, visualizes, analyzes and acts upon data across all of your customer touchpoints can yield significant benefits. More agile marketing and operations. Processing.Please wait.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Cross-Selling 86

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 107

Marketing AI Work Management Automation Marketing Management 107

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Call on vendor and tech partners to help us succeed. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Work Management 106

Work Management Marketing Management Analytics Tools 106

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Evercopy is a new company/product using AI to generate text and visual marketing content. In your inbox.

Enterprise Management 91

Enterprise Management Work Management Marketing Management SMB 91

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing AI 124

Marketing AI Ethics Work Management Marketing Management 124

Vidyard

MAY 3, 2022

KITCHENER, Ontario – May 3, 2022 – Vidyard , the leading video platform for businesses, has expanded its video messaging solution for sales teams as video becomes an increasingly vital part of inside sales strategies. Manager, Lenovo Accelerates Sales Rotation and Social Selling Program Manager at Lenovo.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Video Marketing 65

Choozle

OCTOBER 22, 2021

Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year. The answer to those stuck with this dilemma is more and more often coming back to one solution—move to self-serve. Where do you start? And they are.

Work Management 73

Work Management Marketing Management Advertising Agencies Advertisements 73

Hubspot

JUNE 28, 2019

iPaaS -- which stands for Integration Platform as a Service -- helps you connect the tools and systems that power your business in one place, so information can be shared without high-maintenance, one-off integrations or manual data entry. Let's dive in. Dell Boomi. Oracle Integration Cloud. TIBCO Cloud.

Enterprise Management 76

Enterprise Management Work Management Marketing Management Vendors 76

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51