Onalytica B2B

AUGUST 23, 2017

Here are two definitions from leading influencer marketing experts: “The act of identifying, monitoring, engaging and measuring the role of influencers in the market perception of a brand and its products.” As it stands, there’s confusion as to when influencer marketing is just outright advertising.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. So, how do you get there? By developing, and implementing, effective search engine optimization (SEO) plans; tactics that focus on both on-page and off-page SEO efforts. Click To Tweet. Off-page SEO strategy.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. An influencer acts like a giant megaphone spreading a brand’s message to potential customers. We’ve written an in-depth guide on the why and how of influencer marketing. It’s free to download.

Tools 92

Tools Blogger Demographics Social Media 92

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. The Language of Business is Moving Faster Than You Are. Like this post?

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Writing on the Web

JUNE 19, 2013

These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities. b) Download the Google Chrome PR plugin. While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.

Blogger 20

Blogger PR Outreach Practices 20

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Hubspot

JULY 15, 2013

It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists. How to Make Your PR Smart and Lovable. 1) Go beyond Google.

PR 28

PR Public Relations Cold Calling Press 28

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. It’s more than SEO, it’s old-school PR. That’s what makes it interesting; no one went to school and earned MBAs in SEO.

SEO 100

SEO Planning Blogger Content Marketing 100

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Traditional PR just isn’t as effective as it used to be. Blogger LinkUp. This company’s stellar outreach tools help connect brands and bloggers. MyBlogGuest.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

NOVEMBER 3, 2014

To that end, a little over a year ago, we chronicled the top gripes journalists have with PR people. For example, if a reporter has just tweeted how she prefers to be approached by phone (like Kelli Grant of CNBC did here ), pay attention and act accordingly.

PR 28

PR Guerilla Marketing Public Relations Press 28

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

ConvertKit

MAY 18, 2020

So after graduating with her business degree, she got a job at a top PR firm in New York City. That PR job is where she learned about blogging as a real profession (her job was to find bloggers for brand sponsorships). New York was exciting, full of possibility. Photo by Vince Gx. There was just one problem. New York was gray.

PR 76

PR Top of Funnel Creativity Course 76

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Write a press release. Hired a new executive? Write a press release. Any of that look familiar?

PR 28

PR Press Public Relations Startups 28

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. The blog was a failure because posts were not written on a regular basis. The Facebook page was a failure because they were not engaging their audience, they were just collecting names.

Social Media 140

Social Media Paid Content Media Act-On 140

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here. Don't believe me?

Social Media 80

Social Media SEO Advertising Agencies Media 80

Convince & Convert

AUGUST 25, 2011

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. If you end up at an event, and don’t meet at least five people that you can help or can help you in the near-term, you’re not working the relationship angle hard enough. please put them in the comments.

Social Media 127

Social Media Media Blogger Co-Registration 127

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. It also acts as a safety net. Don’t You Wish Life Had Delivery Confirmation? Not anymore.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Convince & Convert

JANUARY 6, 2011

Public relations (PR)? The coaches are an organized, recognized group that acts as the hub for all things social media within a company. The players are made up of the front line listening and response teams that actively mine social media for information , and they are the ones who act on what they find. Is it marketing?

Social Media 132

Social Media Work Management Marketing Management Act-On 132

seo.co

DECEMBER 18, 2020

. + Paying Close Attention Saves The Day. Dealing With Negative Reviews. Astroturfing – Or The Art of Masquerading. + 8 Tips for Effective Online Reputation Management. Keep These Tools on Your Reputation Management Workbench. Enhance Your Brand’s Authority With SEO.co. The internet has the potential to make or break your online brand.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Convince & Convert

MARCH 16, 2011

Guest post by Marjorie Clayman , resident blogger at www.margieclayman.com. He then evolved Genesis to be more of a mainstream act, and he ultimately went solo and found considerable success in the soft rock world. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Don’t tie yourself to one genre.

Social Media 154

Social Media Media Paid Search Agency Blogger 154

Hubspot

JANUARY 27, 2020

In general, it's best we confront failure honestly, instead of hiding from it. The Ruinous Path of Success Theater: GE's Horror Story. One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. According to the story, former CEO Jeffrey Immelt was constantly optimistic in the face of future projections.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Convince & Convert

JULY 17, 2015

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Once a big-time marketer who did plenty of his own blogger outreach , now James is an influential blogger himself.

Blogger 147

Blogger Planning Outreach Press 147

Biznology

MARCH 11, 2014

So, it all comes down to my years of experience with social media marketing, content marketing, and digital PR: it’s better to start slow, cheat a little, maybe even schedule tweets, outsource some stuff, hire a community manager or two, and don’t exhaust yourself before you even find your page for the long run.

Social Media 80

Social Media Media Forrester Training 80

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. We all know how much “lifting&# goes on in the Internet.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Hubspot

JANUARY 26, 2012

At the bottom, it read: This press release was sent through the Vocus PR platform. Example 2: Acting Casual. Example 2: Acting Casual. Our brand is as serious about blogger relations as we are about taste, so before sending you any details you could live without, our policy is to first ask for your opt-in.

PR 28

PR Examples Press Public Relations 28

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. This guide will cover the basics of the PESO model to help all of your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Shared and owned media was the primary focus of … no one.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. I mean, haven’t you heard about the Raspberry Pi ? It doesn’t matter.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I'm on vacation in the great white north … [link] [link] Patrick Calero #mktg I Get By With a Little Help From My Friends – Greetings from Canada.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. What others are floating around out there? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Buzz Marketing for Technology

OCTOBER 14, 2008

Data Protection Act. cartoon heart on learning to listen: how pr can join the social media conversation. Blogs as Conduit of Information are blogs that act as the conduit between individual audience members and information or ideas. digital television. internet libel. journalism. location based services. netvocates. newspapers.

Conversion 100

Conversion Lead Ranking Enterprise Management Blogger 100

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. The idea of gaining customers sounds pretty straightforward. In psychology this phenomenon is called priming.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Wondering Out Loud

JUNE 25, 2009

Extending and enhancing traditional PR efforts through the use of web-based tools. But the beauty of social media is the ability it gives you to more quickly and easily build relationships with the gatekeepers of information and to reach beyond the gatekeepers directly to the final consumers of your PR messages. Industry bloggers.

Social Media 40

Social Media Activities Media Public Relations 40