Webbiquity

JUNE 15, 2021

Lead magnets should live up to the promise embedded in their name—acting as magnets for potential leads to come to your business. Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales).

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Marketing Insider Group

MAY 31, 2023

During this stage, it’s important to create content that educates and informs your audience, like blog posts. Use this customer journey mapping tool when you need to get your ideas on “paper”! This is when customers first become aware of their problem and start searching for information that will help them better understand it.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Prospectr

MARCH 2, 2017

So, they read your blog, case studies, and white papers. Looks good on paper. In other words, those leads are likely to act now or soon after they talk with your sales team. Here’s an example lead scoring matrix from Act-On : 5. That’s good. But you can get skewed results.

Lead Scoring 196

Lead Scoring Lead Ranking Practices Effectiveness 196

BenchmarkONE

FEBRUARY 1, 2019

One great way to learn is by following the blogs put out by major agencies and content creators. With so many options out there, though, which blogs should you be reading? In fact, if you could only read one agency blog then Leo Burnett would probably be the one to choose. Leo Burnett Worldwide.

Paid Search Agency 75

Paid Search Agency Advertising Agencies Ad Agencies Ideal Customer Profiles 75

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Heinz Marketing

SEPTEMBER 10, 2018

We know that it’s time to write a blog. It’s not like blog-writing is some life-or-death situation. Yet, here I am, frantically trying to come up with a blog post as I’m writing this introduction. Writing a blog is a lot like being asked what your favorite song is. No, we are seasoned blog-writing veterans.

Paper 45

Paper Creativity Tips Act-On 45

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Launch Marketing

OCTOBER 20, 2021

Check out our strategies in this blog. One of the main goals is to establish credibility and act as a thought leader in the space. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area. What will it take for yours to stand out? Being a B2B Thought Leader.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

KoMarketing Associates

JANUARY 23, 2018

For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off. You’ve got a nice website with a nice blog and an email newsletter you send out every week. You decide to publish a detailed, world-class blog post about oranges.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Navigate the Channel

NOVEMBER 6, 2023

This doesn’t mean that you should hound potential customers with “Buy It Now” pop-ups, but your site should offer a convenient method for customers to act on the information they find—even if only by taking advantage of strategically placed contact forms or opt-ins for special event information, social updates, and discounts.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Scoop.it

FEBRUARY 22, 2024

We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. As for the various content mediums, blogs allow you to dive into subjects in an approachable way. This post will explore seven content marketing tips and examples for HR audiences and leaders. to tap into more extensive conversations.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

AUGUST 12, 2020

Look at your existing social media audience, your blog subscribers, and your actual paid customers. Eventually, you’ll want to encourage them to come on over to your company blog for “the rest of the story.”. Nor will the mysterious “he,” for that matter. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Launch Marketing

JULY 6, 2022

This messaging will act as the foundation of the marketing activities that make up the go-to-market strategy, so it must be accurate, impactful and resonate. Blogs, articles, social media posts, website content and email marketing is the perfect way to generate awareness. Craft Messaging to Address Pain Points.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. They’ve sent their workforces home (as they should), and now they need to make sure that they’re acting responsibly with regard to data collection. What the Buyer Stream Tells Us. Wells Fargo, and Fiserv, Inc.

Work Management 217

Work Management Content Marketing Management Paper 217

BOP Design

JANUARY 7, 2022

Inbound acts as the magnet to identify prospects at a buying stage. Professionally designed and printed guides and white papers delivered via mail will help your firm stand out among the noise on other channels like email. The top inbound strategy for B2B is search , focusing on organic search ranking and paid search advertising.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Content Standard

NOVEMBER 14, 2016

In a famous example from the UK, a desperate traveler tweeted Virgin Trains—from the train bathroom—to beg for another roll of toilet paper following a “reasonably large” incident. Within minutes, the brand responded and arranged for an employee to deliver the critical extra roll. Friends—And Good Brands—Don’t Ghost.

Paper 40

Paper Twitter Marketing & Strategy Marketing Strategy 40

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Adobe Experience Cloud Blog

APRIL 9, 2020

You cannot manipulate it or people’s perception of how you act in response to it. An ad for a burglar alarm popped up on a community neighborhood website, full of posts offering to do shopping for elderly people self-isolating or advice on which shops have toilet paper. It does not listen or care. You’re being helpful or you’re not.

Thought Leadership 170

Thought Leadership Marketo Trust Marketing Customer Surveys 170

Sales Engine

JUNE 2, 2016

Write some blogs and drive traffic to your site—then just convert them into leads. Maybe it’s a white paper. So you assemble a team to put this white paper together. The makings of a brilliant white paper emerges on containing healthcare benefits costs. Content marketing is the way to go, right? Good idea so far.

Top of Funnel 120

Top of Funnel Marketing & Strategy Paper Content 120

Tomorrow People

NOVEMBER 21, 2017

You can exploit the immediacy to encourage people to act now (buy, book, click, subscribe — whatever) rather than later. Real-time updates help to break up longer and more traditional formats like blog posts and white papers, with something a little more fresh and easily digestible. Helps create a sense of urgency.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Only B2B

FEBRUARY 28, 2024

Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey. Intent data acts as your vibrant GPS , guiding you to high-potential customers actively researching solutions like yours. Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Salesforce Marketing Cloud

APRIL 25, 2024

This puts them in a unique position to spot – and act on – opportunities for cross-selling and upselling. Providing good customer service was once a matter of taking detailed notes on paper. From a customer’s perspective, good customer service is fast, seamless, and easy. New revenue opportunities. Competitive edge.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

ViewPoint

OCTOBER 5, 2018

4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers). To find out which alternative the CRO picked, you’ll have to read to the end of the blog.). Read more in this white paper.

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

FunnelEnvy

MARCH 18, 2024

For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. In addition, the COVID-19 pandemic acted as a significant catalyst for adopting remote and automated sales processes. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Adobe Experience Cloud Blog

OCTOBER 18, 2017

In this blog, I’ll give a deeper dive into how to create a drip campaign with your existing customers in mind. . A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Segment and Set Rules. Don’t Sell.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Content Standard

OCTOBER 20, 2021

In this approach, blog posts, social media posts, and other forms of content are evaluated based on their individual performance rather than their contribution to a larger campaign or marketing strategy. SEO-optimized videos and blogs are examples of search content that can contribute to your overall ecosystem.

Effectiveness 115

Effectiveness Thought Leadership Lead Ranking Content 115

Vision6

JUNE 6, 2023

If you have any resources like webinar recordings, white papers, industry reports or anything that would provide value to customers try gating these on your website. Include a CTA in blogs If you’re sharing your blog content in your emails and even your socials then you should be adding an opt-in CTA at the end of your blog.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

KoMarketing Associates

JULY 31, 2018

For instance, a paper supply company with headquarters in Boston that ships nationwide should be optimizing for “bulk copy paper” as well as a term like, “bulk copy paper Boston.” However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month. B2B & Local Directories.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Contently

MARCH 22, 2022

For example, let’s say you want to create a blog post about vegan diet snacks. The article lists the ingredients and cooking methods using bullet points instead of the chunky, hard-to-read paragraphs on all the other blogs listed on the first page. You might even draft an eleventh way, maybe. Conduct a content gap analysis.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

ClickZ

OCTOBER 28, 2020

It has a high degree of accuracy, enabling voice content to be turned into transcripts which can then be repurposed as blogs, sales decks, customer stories, social media posts, and more. Learn more by downloading their free white paper from ClickZ. In a word: intelligent transcription (okay, that’s two words).

Content 143

Content Video Marketing Automation Touchpoints 143

Brandpoint

MARCH 25, 2023

Build an organized editorial calendar that you can share with your sales team so they’ll know which blogs, eBooks and videos are at their disposal to share with prospects. If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Adobe Experience Cloud Blog

OCTOBER 8, 2020

A long-term relationship that allows you to build trust: In a B2B environment, t he act of buying itself does not usually take long, but the process that leads to it can take months or even years depending on your offer and the complexity of your buying cycle. A first strategy consists of analysing your content production.

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Martech

JANUARY 11, 2022

It can come from product reviews, message boards, blog comments, case studies, general news articles and more. Unfortunately, many marketers fail to act on this wealth of data and integrate it into their campaigns. Marketers can collect buyer intent data from each place they interact with customers. Source: Hussam AlMukhtar. “94%

Buying Cycle 104

Buying Cycle Intent Buy Intent Signal 104

PureB2B

JUNE 8, 2021

Sometimes, all they need to do is do an extensive online search or read the latest white papers put up by reputable companies. Unfortunately, many marketers balk at the notion of curating the company’s own original research paper, banking on the wealth of knowledge of the internet instead. Influencing Marketing Campaigns.

Research 62

Research Campaigns Work Management Marketing Management 62