accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

SmartBug Media

JUNE 8, 2020

Guest author Anna Crowe is Content Strategy Lead at Leadfeeder. Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Start with a Sparkling Value Proposition.

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. If you want to take advantage of the technology as it exists today, you need to train it on your brand, goals, and past successful campaigns.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Velocity Partners

FEBRUARY 20, 2024

Perhaps it’s the lingering disillusionment with data-driven marketing, once celebrated as the most groundbreaking trend since I started my journey in B2B marketing 15 years ago but now facing scrutiny ( ”Why are my leads not converting ?!” ). Effectively running always-on, full-funnel campaigns. Honing SEO skills.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? A/B test key campaigns. A systematic approach is key.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. These insights can inform future campaigns.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Martech

JANUARY 18, 2022

Data drawn from analytics and CRM systems can provide marketers with much-needed context to make better campaign decisions. She added, “We can start to understand what motivates an individual and what their influence value can be. Here are some reasons why successful CX strategies require data-driven decision-making.

Marketing Automation Services 127

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 127

Heinz Marketing

SEPTEMBER 9, 2021

Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The marketing initiatives may look similar to those in 2023, but the value we can extract from them is on supercharge. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Only B2B

FEBRUARY 1, 2024

Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester. Prioritize Leads Do you know?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Few would be considered relevant for most B2B campaigns. Data comes from several sources.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

SendinBlue

AUGUST 24, 2020

Sendinblue provides a toolbox of everything you need to create powerful and engaging marketing campaigns. The features let you optimize the customer journey from start to finish, using deep insights into customer behavior to track performance and tweak your campaign. Both include 1,000 contacts. ActiveCampaign.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Scoop.it

AUGUST 30, 2022

The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. E-commerce marketing can be done using various strategies, including page SEO and paid advertising, among many more. More importantly, the site shrinks its pages to make sure it is viewable on mobile devices.

Paid Content 87

Paid Content Marketing Strategy Marketing & Strategy Work Management 87

KoMarketing Associates

OCTOBER 23, 2018

Every landing page, every micro-conversion – all of it. The example above is extreme, but it illustrates the point: Faster pages convert better and pages that convert better are faster to test. It’s enough to help you remember all your test ideas and rank them according to benefit and priority. Most marketers do.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

Lake One

OCTOBER 13, 2023

If you want to target high-value accounts using the transformative power of ABM, then this is the guide for you. If you want to target high-value accounts using the transformative power of ABM, then this is the guide for you.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

NuSpark Consulting

MAY 25, 2013

There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure. If you’re running a pay-per-click campaign, you measure conversions. It you’re monitoring Google analytics, you’re measuring goals. E-commerce: A purchase.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Martech Advisor

OCTOBER 23, 2019

A marketing automation tool is a software that provides marketers with a platform to automate marketing activities that lead to increased efficiency and effectiveness of marketing campaigns. A marketing automation tool can offer basic as well as advanced features to plan, coordinate, manage, and measure marketing campaigns.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

BenchmarkONE

NOVEMBER 14, 2019

Your list might include, for example: Sending pre-written emails to prospects or customers. Lead scoring/qualifying . Survey, form, and landing page creation. Key features: Email, Forms, Visitor ID, CRM, Landing Pages, Blogs, Analytics, Social. What Are You Looking to Automate?

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

Martech

OCTOBER 7, 2021

The first link in the chain involves audience data and using analytics to prioritize your engagement with customers. We need to see the impact with respect to customer lifetime value and brand relevancy. To do that well, and to guide each component of the machine, we need marketing data and analytics. Audience prioritization.

Marketing Automation Services 104

Marketing Automation Services Work Management CMS Development Marketing Management 104

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s marketing automation software has received 1479 reviews and ratings on TrustRadius (overall score of 8.4), which gives us key insights on what users really think about the tool. I find the HubSpot tools for landing pages, blogs, CTAs and forms very intuitive and easy to use. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Navigate the Channel

AUGUST 28, 2023

Even though sales enablement affects revenue indirectly, companies with developed and thoughtful enablement practices, complete with value messaging all along the customer journey, report better performance metrics than those that lack an enablement protocol, reports global organizational consulting firm Korn Ferry.

Top of Funnel 65

Top of Funnel Trade Show Lead Scoring Lead Ranking 65

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Brandpoint

NOVEMBER 3, 2022

Not all of your posts will result in conversions depending on the goal of your post, but depending on your strategy, optimizing your posts with contact us forms and other lead-generation tactics can go a long way to getting you more site traffic and email contacts. Your blog can be a great place to drive traffic and goal completions.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Brandpoint

JULY 14, 2023

Unlike e-commerce or service-based industries, the impact of social media on revenue generation and brand value for manufacturing companies is often indirect. It quantifies the value generated from social media activities and helps businesses determine whether their investment in social media marketing is yielding profitable results.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The foundation of any great digital marketing campaign requires a solid understanding of general inbound marketing concepts, ideas, and best practices. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Related: How to Get the Most Out of Your Marketing Analytics.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Valasys

JULY 1, 2021

B2B marketing automation is not just about sending mass emails. One can choose many goals such as: Generating more leads by increasing traffic to the website. Running omnichannel campaigns that are consistent and personalized. With the help of marketing automation solutions, B2B marketers can send large email batches.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Lead generation techniques, when done correctly, build solid relationships with viable customers with interest in long-term commitments.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Lead generation techniques, when done correctly, build solid relationships with viable customers with interest in long-term commitments.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. So, let’s get started! What are UTM Parameters?

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 52% of customers expect an answer within an hour of posting on a brand’s digital page. For example, you might identify that customers find your landing page confusing. Here’s how.

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111