Trending Sources

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past.

Tear Down the Silos: 5 Steps to Improving Customer Acquisition

It's All About Revenue

Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. This disconnectedness, in turn, creates not only unpredictable results, but often a less-than-stellar customer experience. Not good. Marketing Automation

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

How Predictive Marketing Can Help You Acquire New Customers. By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. Join our webinar with Heather Foeh, head of culture and customer advocacy, and Carol Krol, editor-in-chief of Demand Gen Report, on November 18.

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. The positive connection is that all of these are about integrating customer data. The obvious implication is that advanced analytics will become increasingly important, which is certainly correct. Yes, we’re talking here about Customer Data Platforms.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

Four ways customer connections will change by 2020

grow - Practical Marketing Solutions

It’s also going to be changing our customer connections. In general, this probably is how you connect with your customers today: Your website provides them a clear way to find what they’re looking for. It’s optimized for perfect viewing whether your customers/prospects are looking at it via a laptop/desktop or smartphone/tablet (it’s optimized, isn’t it?  Dramatically.

The One Thing That’s Better Than Knowing Your Customers

grow - Practical Marketing Solutions

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. However, there’s one thing that is even better than knowing your customers. Yes, Knowing Your Customers Is Needed. And don’t even get me started on listening to customers. Email.

Case study in data-driven B2B customer acquisition marketing

Biznology

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. We look at past wins, and the attributes of those customers. First, we target the right accounts.

What Oracle’s Acquisition of Maxymiser Means

CMO Essentials

asked Aberdeen’s Omer Minkara , the Research Director focused on contact center and customer experience management, what he saw as the most interesting thing about this news. Only 4% of companies out there are satisfied with their ability to use customer data. This acquisition speaks to this need and shows that Oracle is listening to what the market is asking for.”

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Products like Unica (now IBM ), Teradata Customer Interaction Manager, and SAS Marketing Automation were introduced before the earliest B2B marketing automation systems and B2C email products. responsive design").

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”

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What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. So, when we attain that magical level, what are the very best ways to reliably reach those customers? In Joe’s fine speech, he provided his view on the channels most likely to actually reach your customers, from best to worst: eMail subscribers. Pinterest.

Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias

CMO Essentials

As modern marketers, we’ve all heard the promises of analytics technologies – goodbye guesswork, hello data-driven decision making – but how do we actually get there? In the realm of customer analytics, in particular, where the allure of deep, thorough, and relevant insights on customers makes the business case almost irresistible, what do you really need to know to be successful?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

Overcome New Customer Acquisition Challenges with Inbound Marketing

KEO Marketing

Business-to-business (B2B) organizations sometimes struggle when it comes to acquiring new customers. They spend money in the wrong area and the result is customer acquisition campaigns do not see any return. Here are a few strategies to help overcome customer acquisition challenges and build greater market share. B2B Marketing

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting. What are Custom Reports? First, let me walk you through what custom reports are and where you can find them.

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In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

Finally, the truth about social media and customer engagement. Big Data and Analytics business strategy Content Ignition Strategy Content Marketing customer acquisition Facebook marketing Internet marketing Marketing Strategy Social Media best practices Social Media Strategy Writing best practices best blog posts mark schaefer writing best practicesBy Mark Schaefer.

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15 Effective Ways to Reduce Cost Per Acquisition

PureB2B

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? Fixing these issues can have a significant impact on lowing your cost per acquisition.  .

CPA 26

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive acquisition can also help you identify promising current prospects within your CRM. Predictive Acquisition Best Practices. 1. Those days are over.

I don’t know my online audience and neither do you

grow - Practical Marketing Solutions

In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. This provokes an interesting question: How many of the most important customers and potential customers out there can you really identify through social analytics programs? You don’t know me. Does that seem surprising?

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.

What does digital transformation mean to marketing?

grow - Practical Marketing Solutions

Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. How does a marketing leader manage through this level of change? The shift toward video. Hit play!

Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

They ensure that people flow in, stories flow out, and containers of data are never misplaced. I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

To appreciate why Google, Facebook, and — especially with this LinkedIn deal — Microsoft are possibly the most powerful martech companies in the world, we need to step back and look at the big picture of how marketers connect with prospects and customers in the digital age. Interactions between marketers and customers must pass through at least two of these stages and very often all three.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

Related Stories A new process to quantify content marketing success Facebook content strategy is a time bomb for inbound marketing Polish up your best content to drive content marketing value What are the most reliable content channels to connect with customers? About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. Google it!

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site.

Marketing Analytics – Measuring What Matters in B2B

Great B2B Marketing

One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees.  A recent blog post titled The Thorny Question of Marketing Attribution: Does it Apply to B2B illustrates this perfectly.  This may sound heretical to some marketing analytics proponents, but I don’t think it matters all that much. Create a dashboard to showcase your marketing analytics.  Carpe Occasio.

Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics

VisionEdge

“We’re not going to make our revenue target for the fiscal year,” declared our customer, a Director of Customer Insights at a global technology company.  After listening a bit more I asked, “What customer analytics could your leadership team use right now that would help close some of the revenue gap, and at the same time demonstrate your team’s value?” 

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. It’s easy enough to learn about the customers and prospects who actually walk into your store or office, but what about those who visit your digital storefront? Tools/Services Google Analytics

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Customer Management Functions CDPs exist because marketers need to coordinate customer (and prospect) interactions across channels. In fact, most do not.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Visit-to-Customer Conversion Rate.

Google Analytics & Webmaster Tools for ROI

Confluent Forms

Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. And that is the crux of this new offering: empowering you to realize more value from your website.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

BANK OF AMERICA :  “BankAmeriDeals” provides cash-back offers to credit and debit-card customers based upon analyses of their prior purchases. BRITISH AIRWAYS :  “Know Me” program combines already existing loyalty information with the data collected from customers based on their online behavior. GE’s analytics team crunches it, then rejiggers machines to be more efficient.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. This means marketers must fundamentally change how they engage with prospects and customers.

How to set up a Social Media Command Center

grow - Practical Marketing Solutions

Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Leading organizations, such as Coca Cola and Southwest Airlines have created a physical space and hired dedicated staff (typically with a deep background in digital analytics) and now even smaller companies are looking into this capability.

Introducing Document Analytics

Contently

That’s why this week we’re excited to announce the official launch of  Document Analytics. With version control, you’ll be able to make sure your sales team and customers access only the most on-brand and up-to-date content, easily updating assets across campaigns as changes are made—all while using the same URL. How it works is simple.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.

3 Ways to know your prospects as well as they know you!

grow - Practical Marketing Solutions

As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same. How can we get to know these potential customers and turn them into leads? How can we get to know these potential customers and turn them into leads? By Brooke Sellas, {grow} Contributing Columnist.