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How to Map Your Ecommerce Customer Journey [Template Included]

Hubspot

During this stage, a potential customer is experiencing a problem and is doing research to understand their problem. During this stage, customers are researching the issue they're having, seeing if it has solutions, overcoming misconceptions, and prioritizing solutions. Consideration.

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Top Educational Resources for Content & SEO Team Alignment

Conductor

Implementing SEO into your content development process will enable expanded keyword research that helps you better articulate your customer’s voice, questions, and needs in your content. These resources cover everything from the basics you need to know to keyword research tips and more. Keyword Research. SEO Content Writing.

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The Best Virtual Sales Training Resources for Your Next Sales Kickoff

Vidyard

Based in psychology and behavioral science and research, Corporate Visions studies how people think and translates these findings into sales training. Afterward, In the Funnel offers follow-up group coaching calls and one year of access to their online training academy for on-demand learning.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America)

Thinkers360

Westover, PhD Future of Work, Culture, HR Peter Winick Thought Leadership Leverage Contact Peter Winick Marketing, Social, Entrepreneurship Ira Wolfe Poised for the Future Company Contact Ira Wolfe Future of Work, HR, Leadership Bill Wong, MBA Info-Tech Research Group Contact Bill Wong, MBA Generative AI, Analytics Helen Yu Tigon Advisory Corp.

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8 B2B Content Marketing Examples to Inspire Your Content Strategy

Parse.ly

So it’s no wonder that, according to our own research, 66 percent of content marketing teams have increased the amount of content they’ve created over the past year. Aspire’s Influencer Academy. Aspire’s Influencer Academy. Table of contents. Klaviyo’s comprehensive guides. Zendesk’s annual reports. Moz’s Whiteboard Fridays.

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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

According to our research, the following five are a great fit for B2C marketing automation. HubSpot Marketing Hub. Built on the foundation of the free HubSpot CRM , HubSpot Marketing Hub holds a wealth of B2C marketing automation tools that allow you to use your lead’s behavior to personalize emails, content, and outreach at scale.

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32 social media training resources and courses every marketer needs

Sprout Social

How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Influencer Marketing 101 (Influencer Marketing Hub). Google Analytics Academy. Type: Resource hub.