The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Almost half of all respondents outsource some or all of their campaigns to an agency or outside consultant. .

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Customer Experience Matrix

SEPTEMBER 13, 2012

The most important addition is a flow builder that supports branching campaigns. This is a bit limited – each node can only have yes/no branches – but it includes a reasonable set of actions including send an email, wait, notify user, add or remove from list, and run CRM workflow.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

The Point

APRIL 1, 2014

2) Turf – Inside Sales fears that inserting marketing campaigns into the lead follow-up process will either a) diminish the value of their department or b) assign credit for SQLs elsewhere. The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Customer Experience Matrix

JULY 22, 2011

Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). Performable also has existing connectors with a variety of social media, help desk, email, billing, chat and CRM systems.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Biznology

APRIL 2, 2015

No more campaigns. That means no more campaigns. Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. Real-time marketing gets real.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Valasys

MAY 22, 2019

According to a study by Salesforce.com, CRM can improve customer retention by up to 27%. Tracking the Effectiveness of Marketing Campaigns. A well-integrated CRM helps the marketers track the effectiveness of their marketing campaigns so as to track the source of the leads & assessing them qualitatively as well as quantitatively.

B2B Sales 53

B2B Sales Top of Funnel CRM Work Management 53

Vidyard

JUNE 17, 2015

Once a series of videos are completed we upload them into Vidyard and through integration with Salesforce.com, we have a library of content ready to send out to our prospects. Once your prospect has opened the email, you need to give them a reason to click play on your video. It is an amazing time to be in sales.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Customer Experience Matrix

JANUARY 20, 2009

I guess it’s a safe bet that salespeople jump quickly on leads who are about to purchase and pretty much ignore the others, so this finding strongly reinforces the need for nurturing campaigns that allow marketers to keep in contact with leads who are not yet ready to buy. The survey is still available on the SLMA Web site.)

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Customer Experience Matrix

DECEMBER 3, 2008

In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). Pardot and other SMB systems don’t just offer a few simple features. Back to Pardot.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

LeadSloth

OCTOBER 16, 2009

Bronto, Marketing Campaign Manager ( PDF ), Durham NC. Tableau, Marketing Campaign Manager ( PDF ), Seattle WA. Sales Force Automation software (primarily Salesforce.com). Email Marketing. Organic and paid search campaigns. Optimization & A/B testing, Continuous improvement.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

NuSpark Consulting

JULY 17, 2010

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. Standard email programs are limited in identifying hot prospects. Here are some examples on how Marketing Automation differs from standard email programs (like Contact Contact, AWeber, or Campaign Monitor): 1.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Anything Goes Marketing

OCTOBER 8, 2007

This type of reporting can guide marketers to determine which campaigns and channels are more successful then others by tying marketing initiatives to closed deals. This type of reporting can guide marketers to determine which campaigns and channels are more successful then others by tying marketing initiatives to closed deals.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Twitter creates Twitter Lists.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

OCTOBER 25, 2011

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. D&B says: A new business opens every minute. Delete all duplications; watch for prospects who uses a business email and a personal email. Bounce rates are hitting the ceiling.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Hubspot

MARCH 20, 2012

March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com. HubSpot added A/B testing and analytics features , such as the call-to-action module. HubSpot added A/B testing and analytics features , such as the call-to-action module. HubSpot customers generated a grand total of 12.4

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Hubspot

AUGUST 8, 2012

In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. In other words, customer experience is way more than just a friendly voice on the phone.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

ClickZ

JUNE 20, 2019

But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. What about email newsletters? Campaigner. Mobile or desktop?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. Workflows can manage both marketing campaigns and internal projects. All plans include unlimited users and unlimited emails, which isn’t always the case with small business systems.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

MARCH 9, 2017

Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. Create forms for email subscriptions, event registrations, polls, surveys, quizzes, or other uses. Form Builders. 1 ) 123Contact Form.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Customer Experience Matrix

NOVEMBER 1, 2013

date from the mid-2000s and were originally built to feed leads to Salesforce.com. There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 29, 2009

The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. For example, the retrial node might check every hour to see whether someone has responded to a previous email. Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

JUNE 10, 2008

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. It even adds A/B testing for landing pages, which you don’t see everywhere.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 16, 2009

Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

DECEMBER 13, 2008

Each scenario would describe a type of marketing campaign and the system tasks required to run it. These tasks would cover system set-up, materials creation, campaign design, execution and evaluation. You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 2) Email services – Julie Katz at Forrester writes about this group. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. “ROI This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. They include Indium Corp., Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. The following are the top items from featured sources based on social signals. Maybe so, maybe not. They have less. Learn more here ).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. B = Budget: Determines whether your prospect has a budget for what you''re selling. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. Hope you enjoy it. Slides From Session.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28