5 Great Email Salutation Examples (And 3 Not-so-great Ones)
SendX
MAY 28, 2024
Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.
SendX
MAY 28, 2024
Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.
The Forward Observer
MAY 31, 2024
Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman About the Book In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this – perhaps in the hundreds of billions – will be completely wasted. Not for the usual reason – their advertising stinks – but for another, darker reason.
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Marketing Insider Group
MAY 27, 2024
Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. In this era, it’s easy to underestimate the power of written content, but it’s still an incredibly valuable resource for certain applications.
Webbiquity
MAY 30, 2024
Contributed post. Startup founders are amazing people. They take the leap despite knowing the odds are against them, with a 90% probability of eventual failure. Image credit: Greg Bulla on Unsplash There are many reasons why startups may not make it, and many of those are outside the control of the founders. That makes effectively managing the elements of the business environment that can be controlled absolutely essential.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Launch Marketing
MAY 29, 2024
The key to strengthening your B2B marketing lies in being able to effectively answer and address the question of “What do we need next to better present our business, product or service to the market to generate more leads, advance more opportunities and support more sales wins?” Here, we explore how to confidently tackle this question and take your marketing to a higher level with a strong marketing framework.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
MAY 29, 2024
For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.
BOP Design
MAY 30, 2024
Your B2B software or SaaS product is cutting-edge, innovative, and unique. It’s changing how your clients do business and streamlining everyday tasks. All that’s left is to communicate this to your ideal buyers effectively. Whether you are a stealth startup or a seasoned software provider, here are the most effective B2B marketing priorities for B2B.
Ahrefs
MAY 29, 2024
This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No.
Content Marketing Institute
MAY 28, 2024
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
protocol 80
MAY 30, 2024
If you're getting ready to flip the switch on your website creation strategy for lead generation , you'll need to decide what platform to use to power the strategy. Two of the most common options for inbound marketing software are HubSpot, and what we call "FrankenSpot" -- WordPress with a bunch of plugins and third-party tools integrated.
Martech
MAY 30, 2024
From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss.
CopyBlogger
MAY 29, 2024
In the world of SEO, keywords are like directions to your website. Pick the wrong ones, and you decrease your. Continue Reading The post How to Do Keyword Research: Steps, Examples, and Tools appeared first on Copyblogger.
Ahrefs
MAY 31, 2024
But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Acrolinx
MAY 27, 2024
Everyone needs a punctuation refresher once in a while. This post will explain everything you need to know about the right way to use colons and semicolons. The post The Right Way to Use Colons and Semicolons appeared first on Acrolinx.
Scoop.it
MAY 30, 2024
“Curation” is most often associated with Art World professionals. Art curators skillfully choose and organize art around a central theme or idea. This creates an impactful experience for the viewer. Content curators do the same thing. When you curate content effectively, you are bringing together a carefully selected experience to enhance the value to your readers that has them returning again and again.
Martech
MAY 29, 2024
How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc
protocol 80
MAY 28, 2024
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Ahrefs
MAY 29, 2024
Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks.
Acrolinx
MAY 26, 2024
Unlocking the power of clarity in writing: Discover the art of making a compelling business case for prioritizing clear content. The post Making the Business Case for Clear and Concise Writing appeared first on Acrolinx.
Roketto
MAY 29, 2024
To achieve the first conversion lift, PPC optimization often requires a lengthy multi-month ramp-up. This delay in progress can hamper momentum.
Martech
MAY 29, 2024
Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. The consumer caution exhibited in 2022 and 2023 will continue through 2024. As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Top Rank Marketing
MAY 28, 2024
Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report , they still represent the second-most common platform for distributing content, used by 78% of respondents. It’s true that a lot of blogs aren’t very effective when it comes to driving business results. But that’s not because they can’t be effective.
Ahrefs
MAY 29, 2024
They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can leverage actionable SEO and website data in a jiffy.
Sprout Social
MAY 30, 2024
Our guide shows how to use Instagram Threads to create a seamless, cross-channel marketing strategy. Learn how brands are thriving on the platform and more.
Anyword
MAY 30, 2024
Meet Blazeo Blazeo (formerly ApexChat) is an ad conversion platform laser-focused on helping local businesses thrive. Their suite of products and services includes lead capture, qualification, appointment setting, and contract signing, leveraging tools like live chat, voice call centers, virtual assistants, and SMS. Founded 15 years ago in San Ramon, California, Blazeo has recently rebranded and grown to over 400 employees across several offices and remote locations worldwide.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Martech
MAY 28, 2024
We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Every year, the annual MarTech Replacement Survey asks members of the community about the martech solutions they replaced in the past 12 months.
Optinmonster
MAY 30, 2024
Do you want to improve your average order value (AOV) so you can earn more revenue from your customers? One of the easiest ways to grow revenue for an eCommerce business is to increase the amount customers spend on each order. After all, you’ve already done the work of attracting those customers and getting them interested in your products. Your next job is to encourage them to spend a little more, either by choosing a higher-cost option or adding more items to their order.
Ahrefs
MAY 29, 2024
With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises.
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