Salesforce Marketing Cloud

JANUARY 8, 2024

Shoppers get fresh experiences more frequently across all devices and touchpoints. Loyalty programs are getting more personalized It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. Even better? Relevant rewards.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Choozle

FEBRUARY 7, 2024

This may include budget-friendly product lines, discounted bundles, or loyalty programs that enhance affordability without sacrificing quality. Personalized marketing goes beyond mere product recommendations; it speaks to the aspirations and concerns of consumers, fostering a sense of connection and loyalty.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Martech

DECEMBER 29, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. But what impact does a one-touch, disruptive, pushy message have on long-term customer loyalty? Or Samsung, whose only touchpoint with you was an Instagram ad a week ago? We’d like to know how it’s been for you.

Top of Funnel 101

Top of Funnel Trust Marketing Digital Marketing Funnels Loyalty 101

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Customers expect businesses to respect their privacy preferences – and by not doing so, can result in reputational damage and loss of customer loyalty. Customers are increasingly interacting with businesses across multiple touchpoints , including smartphones, laptops, tablets, and more. It’s also vital as a preventative measure.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Oktopost

JANUARY 25, 2024

Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys. This is exactly where social media comes into play.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

Martech

DECEMBER 18, 2023

They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Change management: CX transformation often involves significant organizational change.

eCommerce 102

eCommerce Marketing AI Best Practices Consulting 102

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions.

Social Media 118

Social Media Personalization Media Work Management 118

Salesforce Marketing Cloud

DECEMBER 14, 2023

You can improve the way you interact with your customers and your marketing systems, to do things like: Personalize at scale: With these new Data Cloud integrations, you can personalize advertising using a complete customer profile that unifies first-party data from customers across marketing, commerce, sales, service, or any touchpoint.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Enterprise Management 62

Enterprise Management Brand Identity Branding Work Management 62

Sana Commerce

JANUARY 9, 2024

74% of buyers may switch their B2B supplier Find out why and more insights in B2B Buyer 2024 Find out more Aligning Outcomes with the Sana Success Track Regout Balance systems collaboration with Sana Success Track (SST) delivered outcomes that directly addressed these key complexities.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Valasys

JANUARY 25, 2024

AI-powered branding in 2024 Here are some of the latest trending topics in AI-powered branding: AI-powered logo and brand identity design: AI tools can now generate logos, color palettes, and fonts that are consistent with your brand’s values and target audience. This can free up human marketers to focus on more strategic tasks.

Marketing AI 40

Marketing AI Brand Identity Branding Ad Building 40

SocialPilot

FEBRUARY 26, 2024

link] — The New Times (Rwanda) (@NewTimesRwanda) February 21, 2024 Built with NLP, these tools can answer customer problems quickly, nurture leads, answer repeated questions, and more. Marketers use AI to offer their customers a positive experience, fostering brand loyalty and propelling brand reputation.

Marketing AI 70

Marketing AI Work Management Marketing Budget Marketing Management 70

Sword and the Script | B2B

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

SalesIntel

FEBRUARY 19, 2024

Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. Let’s delve into five critical mistakes to avoid in 2024: 1. It is essential to maintain and win their loyalty to improve the revenue from current customers. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Salesforce integration enables you to deliver exceptional customer experiences at every touchpoint by leveraging social data throughout the CRM. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty.

Analytics 107

Analytics Enterprise Management Work Management Business 107

SalesIntel

FEBRUARY 19, 2024

Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. Let’s delve into five critical mistakes to avoid in 2024: 1. It is essential to maintain and win their loyalty to improve the revenue from current customers. But why do these B2B sales strategies falter?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Valasys

MARCH 25, 2024

This is where the omnichannel marketing jumps in the shoes, forming a single journey that enhances brand loyalty and generates conversions. This frees up human resources and offers a convenient touchpoint for customers. This not only strengthens customer relationships but also drives sales and brand loyalty eventually.

Marketing AI 40

Marketing AI Paid Search Agency Multi-Channel Touchpoints 40

Valasys

MARCH 18, 2024

In 2024, we’re witnessing an explosion of innovative AI applications that are fundamentally changing the way brands connect with their audiences. An experience so personalized it feels like magic, building brand loyalty and skyrocketing conversions before you can say “targeted marketing.” The result?

Marketing AI 40

Marketing AI Trends Allocation Paid Search Agency 40

Sprout Social

OCTOBER 30, 2023

These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI). Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement.

Social Media 117

Social Media Social Marketing Work Management Marketing Management 117

Bluetext

MARCH 29, 2024

As we step into the second quarter of 2024, businesses around the globe are gearing up to refine their marketing strategies, striving to capture attention, engage audiences, and drive growth in an ever-evolving landscape. Personalization, responsiveness, and authenticity are key drivers of customer satisfaction and loyalty. Contact us.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Allocation 40

Sprout Social

DECEMBER 20, 2023

It can make or break a brand’s connection with customers, and their loyalty. While not social media specific, Zendesk allows your social and customer service teams to deliver personalized interactions, across multiple touchpoints—from social media channels like Facebook and WhatsApp to Slack, mobile apps and your website.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Brand Identity 104

Sprout Social

SEPTEMBER 25, 2023

The importance of a customer service strategy A 5-step framework for developing a customer service strategy 2 real-world customer service strategy examples to inspire your approach 3 factors influencing customer service approaches in 2024 What is a customer service strategy? It’s a matter of building their trust.

Work Management 108

Work Management Marketing Management Marketing AI Service 108

Outbrain

MAY 5, 2021

A study from Juniper Research expects half the global population will use a digital wallet by 2024. Brands that provide customers with the experience they’re looking for – at all touchpoints – will earn customer loyalty. Switching from traditional B2B to ecommerce means companies will utilize robust platforms.

eCommerce 32

eCommerce Trends Work Management Marketing Management 32

SalesIntel

APRIL 11, 2024

Leverage multiple channels and touchpoints to engage with key stakeholders within the target accounts, including email, social media, personalized ads, and direct mail. Track and reward successful referrals quickly and demonstrate the impact of their loyalty to other customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Leverage multiple channels and touchpoints to engage with key stakeholders within the target accounts, including email, social media, personalized ads, and direct mail. Track and reward successful referrals quickly and demonstrate the impact of their loyalty to other customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Martech

DECEMBER 29, 2023

This makes marketing teams more important in the battle for customer loyalty and share-of-wallet. The challenge of a complex tech landscape Despite the proliferation of touchpoints with consumers, there’s no way of achieving digital communication with a single technology partner. It’s been a tough year for many consumers.

Multi-Touch Attribution 106

Multi-Touch Attribution Digital Transformation Touchpoints Advertising Agencies 106

Martech

JUNE 14, 2022

With these growth numbers, Insider Intelligence expects that the worldwide e-commerce market will reach $5 trillion in 2022, and $6 trillion will be hit only two years later in 2024. If they haven’t already, e-commerce businesses need to get a grasp on social commerce and how to integrate this touchpoint into their overall strategy.

Ad Exchange 107

Ad Exchange Business Work Management Advertising Agencies 107

Salesforce Marketing Cloud

JANUARY 23, 2024

On average Salesfor ce customers report 31% faster responses to customers, prospects, employees and partners. * * Source: 2024 Salesforce Success Metrics Global Highlights. Marketers can leverage unified customer profiles and embedded insights to better personalize every customer touchpoint and build demand. The results? The results?

Small Business Marketing 59

Small Business Marketing Marketing AI SMB Ideal Customer Profiles 59

TrustRadius Marketing

SEPTEMBER 1, 2022

Engagement leads to brand loyalty and can give you massive returns in the long run. . As a business, you should be prepared to communicate with your customers across many touchpoints. Juniper Research has reported that spending through chatbots will increase to $142 billion by 2024. How Customer Engagement Platforms Work.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 98

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

SalesIntel

OCTOBER 16, 2023

What Is Personalization In Marketing In 2024? Using the necessary tools, marketing teams can enable engagement with customers through the touchpoints they frequent most. Knowing who your audience is allows you to find them within the dynamic marketplace, and further identify the touchpoints through which you can reach them.

ROI 40

ROI B2B Marketing Personalization Planning 40

Madison Logic

MARCH 26, 2024

Display ads and LinkedIn keep your product top-of-mind, creating consistent touchpoints that accelerate engagement. This content mix nurtures a sense of community and keeps your customers engaged by showcasing real-world applications and success stories, fostering a deeper connection with your brand and enhancing customer loyalty.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Choozle

APRIL 30, 2024

This blog is your roadmap through the key trends in paid media that will shape not only 2024 but also the years ahead. We’re diving into the essential paid media trends for 2024, showing you how to thrive in a digital advertising world that never stands still. Identifying these trends is step one. And they work.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Brandpoint

JANUARY 12, 2024

The Top 10 Travel Destinations for 2024. It can create deep connections and increase loyalty. Here are some touchpoints, tips and tricks we’ve learned in our quarter century of producing effective branded content for clients. Ways to Turn Your Bathroom into a Spa. Tips for Getting Your Teenager to Talk at Dinner.

Brand Identity 62

Brand Identity Branding Advertising Agencies Content 62

SpotMe Blog

OCTOBER 23, 2023

This article is based on session 1 of ‘ The Omnichannel HCP Event Engagement Series 2024 ’ with insights from Leslie Roberston (Founder and Owner, Open Audience ) and Pierre Metrailler (CEO, SpotMe ), two highly respected individuals in the pharma and events sector. And we are sharing 5 actionable tactics to enhance these KPIs.

Advertising Benchmark 52

Advertising Benchmark Activities Conversion Webinar Metrics 52

Convert

MARCH 2, 2022

While CRO focuses on increasing the conversion rate at a particular touchpoint and the numbers wildly differ based on the goal, let’s take a look at visitor-to-customer conversion rate benchmarks for a minute. By 2024, it’s predicted to rise to $418.9 10 Solid Ways to Optimize an E-commerce Site for Revenue in 2022. billion in the US.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. To help you identify your most strategic focus areas, we’ve curated a list of the six most pressing marketing priorities you should have on your radar in 2024. You are no stranger to long to-do lists.

Enterprise Management 121

Enterprise Management Work Management Planning Marketing Management 121