Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

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Scoop.it

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. What is artificial intelligence in content marketing?

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Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Today: CRM.

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Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. What’s driving the renewed focus on organic search?

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Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Its significance is only expected to grow in 2023 and beyond.

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SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

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Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? Generative AI doesn’t make those things skippable.

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SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? As technology continues to evolve, so do marketing strategies. Initially seen as an intrusive and annoying sales tactic, it has transformed into a valuable tool for B2B marketers.

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Unbounce

JULY 5, 2023

The answer: AI, baby. Specifically, AI analytics. And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. The more AI observes, the more it learns and improves. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing.

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sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. of overall company revenue. [1]

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Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

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Engagio

JULY 10, 2023

The world of B2B marketing is always changing, and one of the most recent breakthroughs has been the incorporation of AI-powered technologies, such as ChatGPT, into Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies. The future of AI-powered ABM/ABX marketing holds both promises and challenges.

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Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. We’re going to see AI as an assistant.

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SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? So instead of, “Will marketing be replaced by AI?”

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Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Even everyday tasks get an AI makeover.

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Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). And that’s no surprise: These AI tools are in their toddler phase.

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Martech

MAY 26, 2023

Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. Why is AI okay sometimes but not others? In my opinion, it’s always okay — when used ethically.

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Salesforce Marketing Cloud

FEBRUARY 7, 2024

However, ESG practitioners can tap into generative artificial intelligence (AI) to streamline this operation. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures. billion in 2023 to nearly $65 billion in 2027.

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Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

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Convert

AUGUST 14, 2023

To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. There’s been a ton (conservative estimate) of hype around AI since late 2022. You can’t turn on the TV today without hearing AI this or that in 10 minutes or less. People are going down this AI rabbit hole, throwing caution to the wind.

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Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

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Salesforce Marketing Cloud

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. Known as “AI hallucinations,” these mistakes occur up to 20% of the time. “We So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.” And with good reason. What is an LLM?

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Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before.

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Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? But how does refusing AI impact business results? Let’s jump to the nitty-gritty.

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Huptech Web

MARCH 16, 2023

Ultimately, eCommerce personalization aims to make the online shopping experience more efficient, enjoyable, and memorable for customers. Advances in technology, particularly in artificial intelligence and machine learning, have made it easier than ever for businesses to offer personalized experiences to their customers.

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Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

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Sana Commerce

NOVEMBER 10, 2023

On the other hand, digital commerce encompasses a broader spectrum, incorporating not just transactions but also electronic data interchange, online marketing, analytics, user experience mapping, supply chain management, product descriptions, and more. 45 minutes to SEO success. Our on-demand masterclass is now available.

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B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. Read on to find out some takeaways from each session.

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Outgrow

APRIL 17, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! AI as the foundation for telecom transformation, reducing costs and expanding revenue streams. Identifying opportunities and recommending unified frameworks for AI in telecom.

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Outgrow

JANUARY 6, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Moe Kiss for our monthly podcast – ‘ Marketer of the Month ’! Using AI in marketing for enhancing advertising efforts in the upcoming years. How the demise of browser cookies has ushered in a Golden Age of digital marketing. About our host:

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Valasys

JULY 18, 2019

Doug Theis, Director of Market Strategy at Expedient stated the imperativeness of cybersecurity as follows: “A security system with several layers is difficult to hack. Artificial intelligence aids cybersecurity by improving methods of analysis & understanding of cybercrimes by the security experts.

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Champion Communications

FEBRUARY 1, 2023

The AI chatbot has sent journalists scrambling to report on everything from students cheating on their coursework to BuzzFeed using ChatGPT to produce more of their second-rate quizzes and content. Within five days of its launch, the AI bot had already surpassed 1 million users. Work smarter, not harder, as they say.

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Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. How can you make sure you’re staying ahead of the competition? Industry 4.0

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Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

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Single Grain

JUNE 29, 2023

In recent years, artificial intelligence’s impact on various industries, including marketing, has been undeniable. Marketing AI is a transformative way to approach existing marketing strategies by using advanced technology.

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Zoominfo

APRIL 19, 2023

Depending on who you ask, generative AI will either enhance every aspect of life, or usher in the kind of techno-dystopian nightmare that was once the sole province of science fiction movies. But what will generative AI really do? Generative AI is going to allow companies to run so much faster,” Salzman says. What about ChatGPT?

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Single Grain

DECEMBER 18, 2023

Whether you’re gung ho or ambivalent about the progress of AI in the past decade, there’s one thing no one can deny: that it can be used to do nefarious deeds with something as seemingly innocuous as personal data. In this post, we’ll look at the concerns that many individuals are grappling with as we hurtle toward an AI-driven future.

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