Have You Tried Performance Video in Your 2020 Content Marketing Plan
Marketing Insider Group
APRIL 21, 2020
After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. That’s a clear advantage over mass media tactics, like television and print ads. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” Goldman Sachs forecasts a 34 percent contraction to U.S.
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