Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands.

Planning 139

Planning Paid Search Agency Digital Marketing Funnels Work Management 139

BenchmarkONE

NOVEMBER 21, 2019

We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. 72% are offering content marketing services. Source: Wordstream.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Porch Group Media

NOVEMBER 4, 2022

In simple words, Connected TV is any TV that can be connected to the internet. CTV is any television set used to stream video over the internet. Also, consumers used 30% more streaming services in 2021 than in 2020. These movies are watched on popular streaming platforms like Youtube, Hulu, and more.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. The internet has irrevocably shifted the media landscape format with major implications for advertisers. Both CTV and OTT can also include video-on-demand (VOD) services.

Paid Search Agency 80

Paid Search Agency Ads Campaigns Cable 80

Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. Half a century ago, no one would expect that television would take over the world. For millennials, watching TV means streaming content through their internet-connected devices to home screens. Learn the true potential of the environment.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

EMagine B2B Blog

AUGUST 22, 2019

There’s still a lot to work out before they launch in 2020, but one thing is clear, the smart phone is THE medium of choice globally today. One doesn’t have to look any further than Mary Meeker’s Internet Trends 2019 for proof. As of 2019, mobile viewing exceeded television viewing in the US for the first time.

Mobile Marketing 55

Mobile Marketing Mobile Advertising Advertising Mediums Television marketing 55

EMagine B2B Blog

AUGUST 22, 2019

But we shouldn’t get too comfortable, as I believe things are about to change again, including healthcare mobile marketing. There’s still a lot to work out before they launch in 2020, but one thing is clear, the smart phone is THE medium of choice globally today. What Mobile Use Means for Marketing.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Advertising Mediums 40

Valasys

APRIL 27, 2020

Content marketing during Coronavirus has to be more empathetic than ever before, while succinctly reflecting on the value proposition of the products or services. Content marketing during Coronavirus need not be overly commercially exploitative as any nuances of brand voice wouldn’t fare well.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

KoMarketing Associates

DECEMBER 9, 2020

B2B marketers are almost universally relieved to be turning their calendars over to 2021. 2020 has been a difficult year in many respects, though there have been some noteworthy bright points. But what should marketers expect from 2021, particularly if they market globally? Internet Usage is Increasingly Social.

B2B Marketing 219

B2B Marketing Work Management Marketing Attribution Marketing Management 219

Outgrow

JULY 15, 2021

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Here’s our final fact – YouTube services 88 countries in 76 languages (or 95% of all internet users !).

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Hubspot

JULY 28, 2020

In 2020, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. At this point, marketers know that they should be leveraging video in their marketing strategy.

Video Marketing 101

Video Marketing Research Youtube Budget Programs 101

Single Grain

MARCH 16, 2020

As advertising trends evolve, we marketers have become much smarter. Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

ClearVoice

JULY 14, 2022

But here’s the deal: Gen X finally has some money to spend , and brands that don’t market specifically to this generation are missing a huge opportunity. If you haven’t given much thought to marketing to Gen X—and really, that doesn’t surprise us—now is the time. Market with caution. Tips for marketing to Gen X.

Generation 98

Generation Planning Content Loyalty 98

Martech Advisor

MARCH 18, 2020

Marketing is wholeheartedly embracing all things digital. And with the exponential growth of over-the-top media, or OTT, its time marketers understand how and where to invest their 2020 budgets, says, Hope Horner is CEO and founder, Lemonlight Video Production. Focus is critical in the modern marketing world.

Media 102

Media Cable Paid Search Agency Allocation 102

Magisto

MARCH 31, 2019

Conversion, the act of turning a viewer who browses your site into a paying customer, is the name of the game in modern marketing. Here is a quick tutorial on marketing touchpoints and how they generate conversion for your business. Product-market fit is the degree to which a product satisfies a strong market demand.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Trojan Room: Laziness Breeds Innovation.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. But it’s 2017, and the times, they are a’ changing!

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Outgrow

FEBRUARY 5, 2020

How Is Affiliate Marketing Rivaling Traditional Wholesale Business. Sales and marketing - the subject that determines business success. Regardless of your business domain, marketing is essential. But which marketing method has the best conversion success? Will affiliate marketing overtake wholesale in the business?

Paid Search Agency 52

Paid Search Agency Business Advertising Agencies Work Management 52

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

PPC 96

PPC Paid Content Marketing AI Trends 96

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Marketing content should speak to your #buyerpersonas, stages in your funnel and align with campaign goals.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Full Circle Insights

NOVEMBER 25, 2020

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Martech Advisor

JANUARY 21, 2020

Super Bowl marketing often gets as big as the game itself. A lot is at stake for marketers as Super Bowl offers an opportunity to reach an exceptionally large audience base that would otherwise be very tough to reach. Here are some ideas that can boost your Super Bowl marketing strategy. Super Bowl Marketing Strategy for 2020.

Marketing & Strategy 54

Marketing & Strategy Marketing Strategy Campaigns Mobile Advertising 54

Hubspot

FEBRUARY 25, 2020

In fact, this tactic has been used by marketers throughout the 2000s. It's slightly different from a publicity stunt in that the news item is leveraged in marketing while a stunt might acknowledge news within a public venue or place of business. million YouTube views and 42 thousand retweets on Twitter. The Newsjacking.

Examples 101

Examples Branding Brand Identity Classified Ads 101

Outgrow

DECEMBER 18, 2020

Will Your Holiday Marketing Campaign Work This Time? Holiday Marketing has always been a head-scratcher. And since 2020 has been extraordinarily different, we thought of sharing some ideas with you for a holiday marketing campaign. It’s 2020 and we are fighting an invisible enemy – the Coronavirus.

Paid Content 98

Paid Content Campaigns Planning Paid Search Agency 98