Martech
OCTOBER 5, 2023
Overseeing these campaigns is Paras Shah, the company’s director of digital media. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.
Oktopost
JULY 15, 2020
When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.
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Webbiquity
APRIL 10, 2018
Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).
Martech
MARCH 14, 2022
Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. This represents a huge change because third-party cookies have been a go-to solution for measuring digital ad performance.
6sense
DECEMBER 9, 2021
Identifying and understanding customers in the digital sphere is getting much tougher. Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads.
Webbiquity
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).
Content Standard
DECEMBER 2, 2015
It’s never too early to think ahead for your marketing strategy, and many CMOs are doing just that. It turns out B2B marketers are expecting 2016 to be consumer-centric, with data and technology bolstering efforts to connect those consumers with products and services they want. Expect that to change in 2016.
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