Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

Enterprise Management 226

Enterprise Management Twitter Marketing Management B2B Marketing 226

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Contently

JUNE 8, 2016

If the biggest show on Earth this year is the Summer Olympics, then UEFA Euro 2016 runs a close second. Fans are demanding ever more real-time or in-depth information beyond traditional news and broadcast channels. And Euro 2016 is a massive stage, one that gets even fair-weather supporters engaged.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Vidyard

MAY 11, 2016

KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. We are honored to be recognized as an exceptional member of the Marketing Nation®.”.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

SEPTEMBER 12, 2016

You’ve been working so hard all year on creating countless marketing assets, perfecting campaigns, nurturing leads, measuring ROI…really, it’s amazing you can accomplish so much in a year. What could you win a Video Marketing Award for? What could you win a Video Marketing Award for? You deserve a cookie.

Video Marketing 50

Video Marketing Planning Webinar Metrics Marketing & Strategy 50

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Chapter #1: General email marketing statistics for creators.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays. Let’s review the options.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Hubspot

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. These platforms were either launched or completely rebranded in 2016 or later.

Social Media 101

Social Media Social Marketing Media Planning 101

Vidyard

APRIL 19, 2016

KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. Marketo Revvie winners will be revealed during Day 2 of the Marketing Nation® Summit in Las Vegas on May 11, 2016.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. Influencers. Event tracking. Custom Pages.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Content Marketing Institute

FEBRUARY 5, 2018

Daily watch time for Facebook Live content has grown by more than four times since its launch in 2016. Daily watch time for Facebook Live broadcasts has grown by more than 4x since 2016 via @Facebook. Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. Click To Tweet. Nansida Click To Tweet.

Social Media 167

Social Media Promotion Media Content 167

Content Standard

JUNE 24, 2016

On day two of Forward 2016 , Skyword President Rob Murray reminded attendees of the fusion between story and business, the theme of this year’s conference. ” Too often in marketing, brands are afraid to take a stance or they’re unsure how to connect the stories they tell to the brand itself or the products they sell.

Storytelling 57

Storytelling Content Marketing Paid Search Agency Advertising Agencies 57

ClearVoice

JUNE 5, 2023

Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. Facebook offers various video content formats that marketers can use to engage with their target audiences. Viewers can comment on and share the broadcast while it’s ongoing.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Twitter Chats: The Untapped Market.

Twitter 107

Twitter Marketing Strategy Marketing & Strategy Tips 107

Content Standard

MARCH 14, 2019

We’ve been hearing a lot about the potential of livestreaming for marketing for years now, and while some brands have stuck their necks out, many are holding back. And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ? So how do you test the waters?

Tactics 108

Tactics Brand Identity Branding Planning 108

ClearVoice

JANUARY 31, 2022

We’re all hitting the ground with full speed to implement our Q1 content strategies and marketing plans. LinkedIn update: Linkedin adds live audio and enhances the live broadcasting experience. Happy New Year, ClearVoicers! Here are your monthly updates from the world of social media.

Social Media 59

Social Media Media Broadcasting Privacy 59

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year. 4 of the Biggest Advertising Trends of 2016. 1) Experiential Marketing. billion in 2016. 3) Live Video.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

Hubspot

MAY 1, 2020

25 Live Video Stats That Marketers Need to Know. The video streaming market is projected to hit 184.3 More than 35% of marketers use live video as part of their social media strategy. Facebook Live Stream" saw a 330% increase in searches between 2016 and 2018. One in five Facebook videos is a live broadcast.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. At Experticity , I partnered with our existing clients to broadcast over 25 live episodes on Facebook. Posted by Experticity on Thursday, October 13, 2016. Live video is nothing new. Each episode gives your brand actionable insights that you can fold into your business.

Facebook 229

Facebook Paid Search Agency Companies B2B 229

Convince & Convert

FEBRUARY 25, 2016

NASCAR (@NASCAR) February 21, 2016. To enter, fans could find information about the contest and corresponding hashtags either through the live race broadcast on FOX or by following @NASCAR on Twitter. NASCAR (@NASCAR) February 21, 2016. Get more content like this, plus the very BEST marketing education, totally free.

Social Media 93

Social Media Media Broadcasting Rules 93

KoMarketing Associates

OCTOBER 19, 2017

Between June 2016 to March 2017, the monthly active users of Weibo grew by 20 percent from 282 million to 340 million. In 2016, there were 1.3 In 2016, there were 1.3 How can B2B marketers create an effective Weibo profile and engage with the right audience? million Weibo enterprise accounts across 60 industries.

Profiling 120

Profiling Examples Enterprise Management B2B 120

Hubspot

FEBRUARY 5, 2018

The label will appear below the video itself, and above its title broadcasters, as per the example below: Source: YouTube. It's a move -- much like other YouTube changes we've reported on in recent months -- likely in response to scrutiny received for its role in the 2016 U.S. presidential election. But there's a problem.

Youtube 75

Youtube Broadcasting Marketing Proposals Content 75

ClickZ

AUGUST 27, 2020

As with most types of outbound marketing, identifying and understanding your audience is key to sending out effective messages. Founded in 2016, Washington-based iZooto provides technology to help businesses retarget their website visitors with personalized browser and app notifications, otherwise known as “web push notifications.”.

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. Mint Mobile, a low-cost wireless carrier, was founded back in 2016.

Social Media 128

Social Media Video Marketing Social Marketing Top of Funnel 128

Vidyard

MARCH 15, 2017

These resources create pressure to broadcast the right messaging in their video marketing campaigns. 2016 was witness to a list of failures, proving that regardless of budget, your company’s messaging can make or break a video marketing campaign and the business attached to it. Damn, I Want Some White Vans.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

Convince & Convert

AUGUST 27, 2015

As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless… and growing by the minute. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?).

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Contently

SEPTEMBER 20, 2016

Twitter also penned a live-streaming deal with the NBA in July that will have the social media platform broadcast exclusive original content created by the league. ” It’s not the first time a digital platform has licensed broadcasting rights to sporting events. billion for the broadcast rights over that period.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Content Standard

MARCH 1, 2016

However you do the math, marketers were glad to have February 29 on the books in 2016. This year, brands took the day to experiment with enterprise marketing campaigns. The strategy here, as is the case with any cause marketing campaign, is to position the brand on moral high ground.

Campaigns 40

Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

Content Standard

MARCH 1, 2016

However you do the math, marketers were glad to have February 29 on the books in 2016. This year, brands took the day to experiment with enterprise marketing campaigns. The strategy here, as is the case with any cause marketing campaign, is to position the brand on moral high ground.

Campaigns 40

Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

Hubspot

JUNE 15, 2020

While Facebook and Instagram launched live streaming features in 2016, LinkedIn just recently decided to join the live streaming platforms. To get started with LinkedIn Live, you can complete an application online to become a Live broadcaster. Producing live streaming content will help you boost your content marketing strategy.

Linkedin 69

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 69

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., Lynette Young is co-founder and Director of Marketing ClaimWizard , a software-as-a-service workflow management system for the public adjuster industry. Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Sprout Social

APRIL 29, 2020

However, it’s critical to ensure your video strategy is in place before, during and after the broadcast. Promote before you broadcast. Before you broadcast your video, take some time to prepare. For instance, you may want to use lines such as: “Hey, if you’re just joining us, welcome to our broadcast.

Broadcasting 144

Broadcasting Facebook Tips Cross-Selling 144

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Then promote any other marketing events that you have going on, such as trade shows. Marketing Your Facebook Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78