Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Networking.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. Viewers can comment on and share the broadcast while it’s ongoing.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Twitter also penned a live-streaming deal with the NBA in July that will have the social media platform broadcast exclusive original content created by the league.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Hubspot

FEBRUARY 5, 2018

Last Friday, YouTube announced it work to further curb the spread of propaganda on its network -- this time, by adding a designated label to state-funded content. The label will appear below the video itself, and above its title broadcasters, as per the example below: Source: YouTube. presidential election. But there's a problem.

Youtube 75

Youtube Broadcasting Marketing Proposals Content 75

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Convince & Convert

AUGUST 27, 2015

As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless… and growing by the minute. While the media loves Twitter, the story is bigger than any one social network. Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Hubspot

JUNE 15, 2020

In the last year, companies have started to use the social network's new live-streaming technology. While Facebook and Instagram launched live streaming features in 2016, LinkedIn just recently decided to join the live streaming platforms. Producing live streaming content will help you boost your content marketing strategy.

Linkedin 69

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 69

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., Lynette Young is co-founder and Director of Marketing ClaimWizard , a software-as-a-service workflow management system for the public adjuster industry. Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). What we might know as"major network" evening news programs in the U.S. "Just over four-in-ten U.S.

Cable 76

Cable Television marketing Broadcasting Curation 76

Exo B2B

MAY 9, 2017

As B2B marketing professionals and social media specialists, we obviously had to write about it. Many marketers are asking the following questions: Is Snapchat suitable for the B2B sector? Can it be integrated into a B2B marketing strategy ? Snapchat is the millennial generation’s favorite network! ©MediaMetrix.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Buffer

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. In 2016, Bored Panda was visited by about 17 million people, on average, per month. Test new social media networks. Fewer but better posts. His secret?

Social Media 109

Social Media Organization Paid Search Agency Media 109

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Then promote any other marketing events that you have going on, such as trade shows. Marketing Your Facebook Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Relentless tracking logs almost every action, then combines your and others’ data to program AIs and drive personalized marketing: Where are you?

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Outbrain

JULY 19, 2021

In fact, NBCUniversal is expecting the most profitable Olympics broadcast ever. But you don’t have to advertise on the big TV networks to get your brand seen and heard. A lot has happened since the last Olympics in 2016, notably the rise of online streaming. Why is native advertising important to Olympics marketing?

Campaigns 26

Campaigns Broadcasting Guidelines Advertisements 26

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Just how large an opportunity could podcasting represent for marketers? Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Hubspot

APRIL 28, 2017

in April, with all three apps launching new products and features to keep more users and marketers spending their time there. This is good news for marketers: Social media platforms are making it easier to do your job well. So what does this mean for marketers? 3) One in five Facebook videos are broadcast live.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. — Lauren Friedman (@Lauren_Hannah) November 2, 2016.

Social Media 94

Social Media Media Business Social Networks 94

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. When considering a purchase, 83% of people trust recommendations from family and friends.

Social Media 91

Social Media Class Word of Mouth Media 91

Sprout Social

APRIL 29, 2020

However, it’s critical to ensure your video strategy is in place before, during and after the broadcast. Promote before you broadcast. Don’t be afraid to cross-promote across your blog, email campaigns and additional social networks too. Before you broadcast your video, take some time to prepare.

Broadcasting 145

Broadcasting Facebook Tips Cross-Selling 145

Hinge Marketing

JUNE 9, 2016

In an earlier post, I went into detail about the five B2B marketing metrics every firm should track. This post addresses the five marketing techniques that provide the greatest return on a firm’s marketing investment. The Return on Marketing Investment Calculation. There is no such thing as “free” marketing.

Paid Content 48

Paid Content Webinar Metrics Marketing & Strategy Broadcasting 48

Content Standard

OCTOBER 1, 2014

The slew of devices to choose from, faster networks, and more bandwidth have all led users to flock to mobile to consume video, a trend that signals new challenges for video content marketing. By 2016, that number will increase to over 50 percent, the company predicts. The days of TV-centric business models are over.

Mobile Marketing 40

Mobile Marketing Video Marketing Content Marketing Planning 40

Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. After all, at the end of the day, your marketing efforts tie to ROI.

Social Media 48

Social Media Social Marketing Media Thought Leadership 48

Content Standard

APRIL 16, 2018

In November, 2016, bathroom appliance manufacturing company Kohler faced this very test—and the answer was yes. “We’d like to become a live broadcasting company,” said Southwest Airlines Social Biz team member Brooks Thomas in a timely conversation with Dish Works. ” L’Oréal.

Paid Search Agency 43

Paid Search Agency Examples Advertising Agencies Broadcasting 43

Adobe Experience Cloud Blog

APRIL 12, 2016

Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Hubspot

OCTOBER 6, 2016

Oh great -- Another article with blogging as a marketing tip.". Marketers love to talk about blogging, and it often gets thrown around as a default inbound marketing strategy. It needs to be a core part of your marketing strategy. Services like GoToWebinar and WebEx make it simple to plan, broadcast, and record webinars.

Paid Search Agency 73

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 73

Content Standard

SEPTEMBER 5, 2018

Yes, Twitch—the Amazon-owned gaming platform and social network—just keeps growing and growing. Nearly one million people were watching a Twitch live stream at any given point at the beginning of 2018, and currently the platform pulls as many monthly viewers as major television networks. Brands Are More Curious Than Confident.

Brand Identity 53

Brand Identity Branding Gartner Cable 53

EveryoneSocial

NOVEMBER 27, 2019

Activation is not an ecstatic sonic boom that one broadcasts upon reaching a certain velocity of personal satisfaction, nor is it a box to check off and call it good. Michael Brenner of Marketing Insider Group suggests that employee activation consists of stories from employee experience inside your own company. Connected Commons ).

Activities 85

Activities Paid Search Agency Companies Storytelling 85

Adobe Experience Cloud Blog

DECEMBER 15, 2015

Many companies see communities as a ‘nice-to-have’ and not as critical to the organization as sales and marketing, but the reality is that a customer community is a critical direct line to your customers and has the power to build your brand with your most powerful advocates. So set up a primary channel to communicate with them and nail it.

Communities 48

Communities Planning Ad Building Marketing Proposals 48

Content Standard

FEBRUARY 21, 2017

If you’re a director of marketing, it almost sounds too good to be true. As a marketer, you’re always looking to the cutting edge or the next big marketing transformation on the horizon, but targeting a millennial audience is pretty difficult. There’s an incredible advantage to entering a new market early.

Television marketing 54

Television marketing Broadcasting Banners Verticals 54

Sprout Social

FEBRUARY 28, 2017

With over 300 million monthly active users , there’s no shortage of people to market to on Twitter. The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network. Don’t Be the Annoying Spammy Marketer. According to our Q3 2016 Index , 57.5%

Twitter 56

Twitter Promotion Tips Television marketing 56

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. 8) By 2016, more than half of the dollars spent in US retail will be influenced by the web.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Hubspot

APRIL 20, 2016

So how can marketers take advantage of this increasingly mainstream tool? Marketers should follow this same philosophy in creating authentic content and not just focusing on the popular vote. Discover - Marketing on Snapchat. The full marketing potential of Snapchat remains widely untapped. The Scoop on Snapchat.

Classified Ads 28

Classified Ads Advertising Agencies User-Generated Content Social Media 28

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away. How can the marketing plan for your event reach attendees through all that noise? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

PureB2B

APRIL 10, 2016

Marketing executives are reporting that lead quality is a top priority for lead generation—and ironically, the biggest challenge they face. In Marketo’s study , 61 percent of marketers reported that generating high-quality leads was problematic for their organizations. Build social media relationships.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 62