Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

OCTOBER 12, 2015

Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing. Global Digital Marketing Snapshot.

Mobile Marketing 120

Mobile Marketing Social Media Social Marketing Trends 120

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Marketing Insider Group

JUNE 10, 2015

While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. So how can marketers determine if they will skip or stay? Gen C has a “curation mindset.”

Youtube 100

Youtube Curation Viral Marketing Stats 100

Webbiquity

AUGUST 3, 2021

billion access social media sites at least on occasion using a mobile device. Average daily time spent using social media increased by 25% from 2015 to 2020. Globally, Facebook is the most widely used social network (no surprise), followed by YouTube, WhatsApp (seriously?), Social Media Facts and Stats. There are 4.2 Stay tuned.

Social Media 175

Social Media Spyware Wikipedia Correlation 175

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. What Are SERP features? So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Mobile Becomes Video Driver.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. statcounter.com ). eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Crimson Marketing

OCTOBER 29, 2015

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . SnapChat Live Stories) that marketers can use to start conversations about their brands. .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Youtube: 1.5 billion from advertising in 2015. 60% of Google’s searches come from mobile devices.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Standard

MARCH 25, 2015

Smartphone usage has never been higher, but business-to-business marketers are still failing to get their B2B mobile marketing efforts off the ground. A report from Regalix found nearly 80 percent of B2B marketers do not have an exclusive content strategy for mobile. So why are B2B marketers slow to adopt mobile?

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning B2B 40

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Consumers are more mobile dependent. What does this tell us? The need to satisfy immediate requirements.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. Of course, search, like all other digital marketing tactics, continues to evolve. Mobile has increased dramatically in importance. Another 36% use mobile search. 8%, mobile and sitelinks. Just 30% of startups say they use SEO for marketing.

SEM 100

SEM Paid Content Stats SEO 100

Hubspot

JUNE 22, 2020

In a recent HubSpot Research study , 63% of marketers indicated that they were going to upgrade their website this year. What about mobile accessibility and SEO best practices? Let’s take a look at average performance in 2015 compared to this year to see what’s changed. Website Performance Data (2015 vs 2020).

Marketing Websites 69

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 69

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Here’s what you need to know if you’re in the US market and want to grow internationally. According to Statista, more than 38% of China’s population had a smartphone in 2015.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Hinge Marketing

DECEMBER 23, 2014

One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. This has been said for quite some time now, but will hold true even more in 2015.

CMO 48

CMO SEO Service Mobile Marketing 48

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

Vidyard

OCTOBER 27, 2015

Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic. Through oodles and oodles of great workshops, keynotes, breakouts and by bringing marketers together to network and have fun.

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Content Standard

APRIL 25, 2015

For brands trying to reach a teen audience, mobile marketing is more important than ever. Pew’s “Teens, Social Media & Technology Overview 2015” found 91 percent of teens ages 13–17 go online using a mobile device, at least occasionally, with 73 percent of teens owning their own smartphone.

Mobile Marketing 40

Mobile Marketing Studies Internet Marketing Youtube 40

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Advertise on YouTube.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Marketing Insider Group

JUNE 9, 2015

As a tech company, we always read the report closely, but wanted to share the major takeaways marketers and content marketers should be aware of. Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials.

Trends 100

Trends Mobile Advertising Internet Marketing Verticals 100

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 114

Social Media Social Marketing Paid Search Agency Media 114

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. source: Moz ).

Statistics 101

Statistics Google Click Rate Adwords 101

Biznology

JANUARY 28, 2016

Video digital marketing has yet to hit its peak. Marketing through video channels has already become the norm, not the exception. As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets. Drone video.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Mailmunch

APRIL 27, 2021

Video ads are an essential piece in an overall marketing strategy. A lot of marketers are wondering whether they should invest in video advertising or not. Concerns like these are the reason marketers need to be exceptionally careful when creating video ads and choosing platforms that show these video ads. In-stream Ads .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. And for mobile users, that number shoots up to 77.2%. This feature has been around since 2015 and has quickly grown in popularity.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Martech Advisor

DECEMBER 19, 2019

Marketers need to adapt to this change and rethink their approach to SEO. Prioritize Mobile Experience in 2020. Recognizing this shift in user behavior, Google introduced mobile-first indexing , which uses the mobile version of website content for indexing and ranking purposes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

DAGMAR Marketing

JULY 24, 2023

Like any other marketing effort, you’ll need to make sure your LSAs are properly optimized. Message leads are sent via email and through the LSA mobile app. Started in 2015, and Now We’re Here Although Local Service Ads started over 8 years ago, it is still considered a fairly new Google product. How Do I Get Leads From LSAs?

Work Management 52

Work Management Marketing Management Service Ads 52

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Vidyard, the leading platform for video marketing and video analytics, today announced Vidyard for Sales, a new video selling solution that helps B2B sales teams prospect and sell with video content and use viewer analytics to better understand their buyers and close more deals. No problem.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

Sales Engine

NOVEMBER 12, 2015

If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. Sales Engine Media: How is prospecting different in 2015 than 10 years ago? YouTube and social media had just begun to blossom. That means cold calls.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Hubspot

FEBRUARY 3, 2020

And, as a small business marketer, you likely can't afford a Super Bowl ad or a Broadway musical alternative just yet. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. While what Skittles did was both creative and clever, it was still pretty expensive.

Paid Content 99

Paid Content Paid Search Agency Ads Television marketing 99