Hubspot

MARCH 8, 2017

It has prehistoric roots that somehow led to an era in which we enjoy multiple online and mobile options for listening to, well, pretty much whatever we want. From Napster to YouTube Music: The History of Internet Radio. Broadcast Radio. families were said to own broadcast radios. So, how did we get here? Source: Stan J.

Peer-to-peer 78

Peer-to-peer Broadcasting Copyright P2P 78

Vidyard

JANUARY 8, 2015

That’s why you’re in marketing, right? I mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up to snuff. Good on you, you savvy marketer, you. Video’s a ‘rising’ medium.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Webbiquity

APRIL 4, 2017

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Sample review: “(Flipagram is a) mobile app (that) creates a video out of your pictures.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Hubspot

JANUARY 16, 2017

We know it's challenging to keep up with all of the breaking technology news out there, so we've compiled a list of recent changes and new features to Facebook for marketers to plan for. Video insights in particular will be highly useful as it becomes easier for marketers to create more video content. January 2017.

Broadcasting 28

Broadcasting Facebook Paid Search Agency Video Marketing 28

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Single Grain

MAY 12, 2020

Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. The truth is, video marketing isn’t as complex as it seems. Live Streaming.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Magisto

MARCH 31, 2019

Conversion, the act of turning a viewer who browses your site into a paying customer, is the name of the game in modern marketing. Here is a quick tutorial on marketing touchpoints and how they generate conversion for your business. Product-market fit is the degree to which a product satisfies a strong market demand.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Content Standard

JULY 7, 2016

Brands have clung to social media as a way to spread their message in a mobile-oriented world. The report compared Android app usage data from Q1 2015 to Q1 2016. The trend is especially true in the US, with Americans spending significantly less time on the major social apps in 2016 compared to 2015. Snapchat use dropped 19.21

Social Media 52

Social Media Social Marketing Media Mobile Marketing 52

ConvertKit

APRIL 29, 2020

For online creators and business owners, the 130 million Instagram users who tap on shopping posts each month (read: making purchases from Instagram) pose a significant opportunity to market your brand, services, or physical or digital products. Instagram is a mobile app—that means optimizing your content for small screens is key.

Ideal Customer Profiles 74

Ideal Customer Profiles Profiling Video Marketing Paid Search Agency 74

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Vidyard

OCTOBER 19, 2016

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. In less than a year, YouTube was serving 100 million videos online per day, and was accounting for 60% of all internet traffic. And people did.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

JULY 20, 2016

But as marketers, they are about to become real darn important to all of us. In California, two men were playing the new mobile sensation Pokemon Go. Who cares about some mobile game? So, you have millions of people walking around (or driving - please don't do that) going wherever the GPS-enabled mobile app tells them to go.

Marketing AI 28

Marketing AI Advertising Channels Work Management Marketing Management 28

Hubspot

NOVEMBER 20, 2018

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. For example, did you know YouTube has its own virtual reality (VR) setting to view any video in 360 degrees?

Youtube 75

Youtube Paid Content Features Mobile Advertising 75

Hubspot

JANUARY 29, 2018

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. For example, did you know YouTube has its own virtual reality (VR) setting to view any video in 360 degrees?

Youtube 78

Youtube Paid Content Features Mobile Advertising 78

KoMarketing Associates

JANUARY 11, 2018

When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into. The current Instagram API still requires manually posting of an Instagram photo, but apps like Buffer can remind you when to publish through a mobile push notification.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

Litmus

FEBRUARY 22, 2024

Alice Li (she/they) Principal Email Engineer at Zillow Follow Alice on LinkedIn & X (Twitter ) What did the beginning of your time in email marketing look like? There was no mobile responsiveness, Dark Mode , interactivity , or accessibility considerations to speak of.

Communities 78

Communities Work Management Marketing Analytics Tools Peer-to-peer 78

Hubspot

OCTOBER 28, 2019

Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery. This is an example of integrated marketing at work. Now, let’s talk about integrated marketing campaigns.

Marketing Qualified Leads 99

Marketing Qualified Leads Planning Lead Ranking Multi-Channel 99

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Hubspot

DECEMBER 20, 2016

On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015. Starting a live broadcast on Twitter couldn’t be easier.

Twitter 28

Twitter Video Marketing Broadcasting Cable 28