Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

KoMarketing Associates

DECEMBER 14, 2015

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. The survey results showed that B2B marketers still use tactics that are not that effective. blog posts, 5.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

DECEMBER 15, 2015

Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post. Yes, friends, that’s called repurposing and it’s magical!

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

ANNUITAS

DECEMBER 23, 2014

The problem is this – in response to needing to live in the 57 percent many marketers are developing content that attempts to define solutions for their customers. Given that buyers need less solutions content and more value content, this should have a monumental impact on the content strategy of B2B organizations.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Forrester Content Marketing 100

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Only 8% of those in content marketing say they are highly effective with their content – Content Marketing Institute.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

SEPTEMBER 25, 2014

I’ll be the first to admit that my road rage has a tendency to flare (hey, if you can’t beat ‘em, join ‘em), but spending excessive amounts of time in my car can actually be a good thing because it provides the opportunity to brainstorm blog topics (really!). Source: KoMarketing blog ). 2014/2015 Content Marketing Trends.

B2B Marketing 120

B2B Marketing Content Marketing B2B Emarketing 120

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. The content is always good and being one of the bigger SMX events, it allows us to meet lots of new people. Pubcon Las Vegas 2015. Pubcon has been around forever and it’s by far the biggest marketing show I’ve ever been to. Searchlove London 2015. New York, NY: Sept.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

Writing on the Web

SEPTEMBER 30, 2015

How are you doing on your business blogging strategies for 2015 ? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. New Marketing Data. In Q1 2015, there were approximately 4 Billion video views per day on Facebook.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Biznology

JANUARY 19, 2016

While I am limiting this list to visitors’ favorite articles from 2015, I will give a shout out to Ruth Stevens who wrote the tippity-top article over the last 13 months, The 10 Most Fascinating People in B2B Marketing in 2015 , #4 globally. Why aren’t you cross-blogging on Medium? Go git ’em, Tiger!

Marketing Analytics Tools 80

Marketing Analytics Tools Cold Calling Cross-Selling Advertising Mediums 80

The Point

JANUARY 29, 2015

This interview originally appeared in the RingLead blog , and is posted here with permission. (AN) What is the first B2B marketing strategy that marketers must consider for 2015? (HS) HS) Content is everything these days. In our business, demand generation and content marketing are nearly synonymous.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

APRIL 15, 2015

Popular content research sources for B2B buyers are: whitepapers – 78%. 40% of #B2B buyers most frequently share blog posts Click To Tweet. Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. case studies – 73%.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Studies 100

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Here is a list of some of the events ANNUITAS will have a presence at in 2015 … as a speaker, sponsor or sometimes just as an attendee. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Webbiquity

APRIL 26, 2022

Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer. Whether you want to DIY or seek professional help, here are six paths to ending up with better content for your website, blog, or other digital platforms. who listen to podcasts more than doubled just between 2015 and 2020.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

KoMarketing Associates

MARCH 31, 2015

One of those points was in the impact of social media and blogging on the vendor selection process. Unfortunately for B2B marketers, the response was quite similar to last year’s results, if not more emphatic. The role of social media and blogging remains a minimal in vendor selection. What This Means for B2B Marketers.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

KoMarketing Associates

JANUARY 17, 2017

Data from 2016 shows that more than two-thirds of organizations say their sales and marketing teams are somewhat or fully aligned. However, alignment seems to be deteriorating as this number is down from nearly 72 percent in 2015. This is especially true when it comes to the relationship between content marketers and sales teams.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

ANNUITAS

SEPTEMBER 18, 2014

This was my third consecutive Content Marketing World (this was the fourth edition of the show), and I couldn’t help but notice a pretty radical shift from years past. Once upon a time, the focus was on the actual creation of content in all of its flavors: How do I convince my boss that content marketing is important?

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. There is no escaping it. But guess what?

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

KoMarketing Associates

JUNE 19, 2018

As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy. Qualifying. Qualifying. When the qualifying tournaments concluded, the 32-team field was set for competition.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. One of the most time consuming parts of influencer relations (or influencer marketing) is identifying the right thought leaders.

PR 100

PR PageRank Brand Identity Branding 100

MLT Creative

DECEMBER 15, 2015

” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. The post The 23 Best B2B Marketing Blogs of 2015 appeared first on MLT Creative. The landscape is changing so quickly that as Jay Baer so poignantly said: “If you stop learning you die.

B2B Marketing 40

B2B Marketing B2B Best Practices Creativity 40

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Author: Sesame Mish Last week, Content Marketing World (CMW) took downtown Cleveland by storm. Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the content marketing front. For content marketers, this is a huge noise barrier to break through.

Content Marketing 48

Content Marketing Content First-Mover Advantage Thought Leadership 48

Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? The biggest conclusion? Let's break it down.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 105

Content Marketing Planning Work Management Paid Search Agency 105

KoMarketing Associates

OCTOBER 22, 2015

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. For instance, a window manufacturer could have themes like this: Monday: Piece of content about their windows and other products. Tuesday: A blog post about the industry.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

Onalytica B2B

MARCH 18, 2015

HealthKit is already the market leader among hospitals looking to move data from patients’ at-home devices to their electronic health records. As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow. Mapping the community. DOWNLOAD THE FULL REPORT TODAY!

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Writing on the Web

JUNE 16, 2015

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? Narrow down blog post ideas with Google AdWords Keyword Planner. It might inspire you in creating your own original content.

Generation 100

Generation Keywords Adwords SERP 100

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Image credit: MarketingProfs.

Stats 100

Stats Work Management Marketing Management Content Marketing 100