Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Image credit: MarketingProfs.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Curated content is one way to do just that.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). We agreed with the data: blogging is important.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

LeadSquared

MAY 20, 2015

They just know their target audience, and provide content of real value to them. Let’s discuss a few content marketing tips that have proven successful for many businesses. But, how do you sell a dream on a small business’s marketing budget. b) If you lack the resources, source user generated content.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Marketing Insider Group

AUGUST 5, 2015

While Casper has always powered an on-brand, on-domain blog , the brand made a surprising move in June 2015, announcing its launch of Van Winkle’s , an off-brand, independent editorial venture. While the site is funded by Casper, Van Winkle’s maintains its independence in terms of its branding, online identity and budget.

Content Marketing 100

Content Marketing Brand Identity Branding Content 100

Marketing Insider Group

MARCH 16, 2015

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget?

SEO 100

SEO Content Marketing Paid Social Agency Planning 100

seo.co

AUGUST 23, 2021

OpenAI is a non-profit artificial intelligence research company that was founded in 2015. It’s only designed to assist humans. For example, if you want to write an SEO article about “how to change a flat tire” for an auto repair company, you can use GPT-3 to input important data such as: The title of the blog.

Marketing AI 126

Marketing AI SEO Budget Programs Marketing Budget 126

Crimson Marketing

OCTOBER 29, 2015

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . User-generated content: Consumers are creating more and more of their own content (e.g.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

6sense

NOVEMBER 9, 2015

What about best practices you didn’t have bandwidth for in 2015? With that in mind, we’ve compiled a list of top B2B marketing statistics you should be aware of, plus some questions to consider, as you plan and implement your marketing strategies and initiatives for 2016. Content Marketing. Source: Curata ).

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. I love a good list (how to anything or five ways to better… get me every time), relevant eBooks, webinars, videos and helpful blog posts keep me current and always learning new things. If marketers are only 2.8%

Planning 100

Planning Gartner Demand Generation Budget Programs 100

Convince & Convert

DECEMBER 12, 2014

Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. Not only are marketing budgets expected to increase by over 10% in 2015 , but they also account for 10.2% She’s an incredible marketer.” Social Media Number of the Week: 10.

Automation 137

Automation Gartner Skype Marketing Budget Creation 137

Crimson Marketing

DECEMBER 18, 2013

Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Contently

MARCH 27, 2017

The team settles on a plan to shoot a video two days later with an influential 15-year-old power lifter. The team also decides on a half dozen blog posts—ranging from indoor fitness routines to help you survive the heat wave, to a scary interview with a former Spice Girl. “[You have] to be able to pivot on a dime.

Brand Identity 60

Brand Identity Branding Content Marketing Work Management 60

ANNUITAS

OCTOBER 6, 2015

Modern marketers need to be agile as a rule, able to adjust and to tweak plans as necessary to optimize the performance of everything. If you aren’t sure, pass and stay focused on your existing plan as it is just a distraction from your strategy. That is more than one a month.

Demand Generation 100

Demand Generation Demand Marketing Budget Webinar Metrics 100

Convince & Convert

DECEMBER 12, 2014

Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. Not only are marketing budgets expected to increase by over 10% in 2015 , but they also account for 10.2% She’s an incredible marketer.” Social Media Number of the Week: 10.

Automation 88

Automation Gartner Skype Marketing Budget Creation 88

Contently

MARCH 21, 2017

With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. We see it as more of a brand journalism site,” said Madeleine Little, JLL’s director of global marketing.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. But has spending? Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. Companies who built their marketing budget around the value of the service can find themselves crowded out. Content Marketing. This process is called content marketing. Content marketing is more than just writing a blog.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. In my previous post, I discussed why website engagement is the new marketing “must-have”.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. Companies who built their marketing budget around the value of the service can find themselves crowded out. Content Marketing. This process is called content marketing. Content marketing is more than just writing a blog.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy.

Top of Funnel 79

Top of Funnel Marketing Budget Merchandising Paid Search Agency 79

Hinge Marketing

FEBRUARY 16, 2015

This profile focuses on Blake Christian, a Visible Expert for corporate tax planning. Even before the advent of the Internet, Blake Christian had already discovered the advantages of content marketing. “When you talk about content marketing to CPAs, you often get blank stares,” Christian observes.

CPA 48

CPA Cost per Acquisition Marketing Budget Creation Ideal Customer Profiles 48

SnapApp

OCTOBER 18, 2016

“Which came first: The content or the campaign?” Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. Insights From the B2B State of Content Marketing. Lead generation and sales are the most important goals for B2B content marketers.

Top of Funnel 48

Top of Funnel Campaigns Marketing Budget Allocation 48

Hubspot

NOVEMBER 9, 2015

A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. The truth is that they may not.

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.

Paid Search Agency 100

Paid Search Agency Digital Asset Management Advertising Agencies Enterprise Management 100

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Contently

MAY 6, 2019

But if there’s one part of our jobs that calls for investigative skills, it’s when we’re looking for content marketing stats. Many marketers claim to be data-driven, but they’re not. The same goes for marketing blogs. Content planning. Content planning.

Stats 167

Stats Content Marketing Marketing Budget Planning 167

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Content Standard

NOVEMBER 6, 2020

Andrew Wheeler says the same is probably true for new CEOs and marketing leaders tasked with content creation during a public health emergency. It can be difficult to pin down what’s keeping him up at night: he became a father and CEO of a content marketing firm at about the same time, in the middle of a global pandemic.

Marketing Budget Creation 100

Marketing Budget Creation Peer-to-peer Content Marketing Budget 100

Hubspot

NOVEMBER 16, 2012

Roles under this subset include community managers , customer experience designers, and customer communications officers. It's no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Webbiquity

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

nDash

MAY 19, 2022

Content marketing aims to attract your target audience and retain them by creating and curating content that provides them with value. Content marketing helps make your brand “findable” in a sea of information. You’ll also learn about how content creation services can help.

Work Management 52

Work Management Marketing Budget Marketing Management Content Marketing 52