Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

DECEMBER 15, 2015

Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post. Yes, friends, that’s called repurposing and it’s magical!

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. New Marketing Data. In Q1 2015, there were approximately 4 Billion video views per day on Facebook.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

JANUARY 17, 2017

Data from 2016 shows that more than two-thirds of organizations say their sales and marketing teams are somewhat or fully aligned. However, alignment seems to be deteriorating as this number is down from nearly 72 percent in 2015. This is especially true when it comes to the relationship between content marketers and sales teams.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

FEBRUARY 4, 2020

It’s not your meticulously researched blog posts that get all the online love. It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. Your carefully written blog posts won’t have that kind of traction. Have a seat. Prepare for a shock.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

Webbiquity

SEPTEMBER 19, 2017

Just 30% of marketers say “generating qualified leads” is their top key performance indicator (KPI). This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. And other forms of content each have their place.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Customer Service Communication. Customer service communication is a great place to start. Here are five ways to generate ideas.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Certainly, companies have a long way to go in terms of optimizing their customer experience management (CXM) thresholds.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Community building is a crucial part of its content marketing strategy.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

KoMarketing Associates

NOVEMBER 12, 2015

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance. EMAIL COMMUNICATION. Thorough contact information.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. So why do so many marketers skip this step? What is the overall goal of the blog? How often do you want to publish?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Content Marketing 100

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” Next, learn how they consume content and what their preferences are regarding communication.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. You should look at blogging as well. If you write high quality content, you can succeed with that. You need to have a blog.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Contently

APRIL 26, 2016

Take “content marketing.” ” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. These sites are visual proof that brands can, in fact, be publishers. I’d Like to Buy the World a Platform.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough. Virtually none. I doubt it.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Marketing Insider Group

MARCH 16, 2015

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget?

SEO 100

SEO Content Marketing Paid Social Agency Planning 100

Sword and the Script | B2B

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. A study, published in March 2023, by the Winterberry Group supports this viewpoint. Using people’s names in marketing email (i.e.

B2B Marketing 107

B2B Marketing Peer-to-peer B2B Paid Search Agency 107

Parse.ly

AUGUST 1, 2019

“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make everyone’s ears perk up as Booth presented IMPACT’s content marketing strategy at a Parse.ly Act like a publisher. What happens when you treat your blog like a media site. Ungate more of your content.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. Content Marketing. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Marketing Insider Group

AUGUST 5, 2015

While Casper has always powered an on-brand, on-domain blog , the brand made a surprising move in June 2015, announcing its launch of Van Winkle’s , an off-brand, independent editorial venture. The site is not designed to be a marketing vehicle or to drive traffic to the Casper site. An Independent Venture.

Content Marketing 100

Content Marketing Brand Identity Branding Content 100

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Simplification is the key to a deeper customer connection. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Simplification is the new innovator.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Marketing Insider Group

AUGUST 30, 2021

Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. Why do you need to build customer empathy?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Brandpoint

APRIL 13, 2023

But, don’t forget: it’s important to not do video just for the sake of creating video content. Like all content marketing, offering quality content is the best thing you can do for driving your intended results. Here are 13 solid video content ideas to bolster your social media presence: 1.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Contently

JUNE 27, 2016

But even as blogging and digital took off, many of the old guard of members who joined in the ’70s, ’80s, and ’90s maintained their position: Print was the only real path to success. And in 2015, ASJA had a regional conference in Washington, D.C. Forging a path into content marketing.

Paid Search Agency 106

Paid Search Agency Content Marketing Work Management Planning 106

ANNUITAS

OCTOBER 7, 2014

Not knowing where your buyer consumes content or their preference for content format will significantly hinder your content marketing effectiveness. Although they continue to invest time and money in content marketing, almost half of those surveyed don’t have a documented strategy. Customer support.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

KEO Marketing

MAY 17, 2016

With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. Prospects are buried by the enormous amount of content and they are ignoring most it. Interactive Content. Disruptive Content.

Content Marketing 48

Content Marketing Mobile Advertising Content Forrester 48

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” ” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. Cue data storytelling. The Rise of Data Storytelling.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Contently

AUGUST 8, 2016

Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers. A May 2015 survey from Augure and Schlesinger found that marketers’ biggest challenge is finding the right influencer. A blog post on The Strip promoting Guerlain’s products. Virtual reality.

Trends 60

Trends Advertising Agencies Brand Identity Branding 60