February 2014 San Francisco #MKTGNerd Approved Events
Lattice
OCTOBER 24, 2018
Was one of your 2014 goals to get out more and meet other marketers in your area?
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Lattice
OCTOBER 24, 2018
Was one of your 2014 goals to get out more and meet other marketers in your area?
Webbiquity
DECEMBER 19, 2023
This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business.
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ViewPoint
JULY 22, 2014
This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. B2B Marketing'
Customer Experience Matrix
DECEMBER 16, 2013
Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014. Marketers will have an increasing number of ways to build consolidated, multi-source customer databases without waiting for help from their IT departments. Customer Data Platforms mature.
Convince & Convert
SEPTEMBER 24, 2014
As the amount of content produced online continues to grow at a rapid speed, content marketers are finding it harder and harder to stand out in an ocean of material that is all deemed to be valuable. At GetCourse, we curated from the most influential websites, marketing blogs, Twitter, Facebook, and LinkedIn profiles to find a.
Marketing Insider Group
DECEMBER 30, 2013
Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. I asked this past year if empathy is the secret to effective marketing ?
Marketing Insider Group
DECEMBER 10, 2013
Which marketing conferences are you attending this year? I think it’s really important to get out of the office once or twice a year and learn from other marketers. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. The Best Marketing Conferences of 2014. crowd rank.
Lattice
OCTOBER 24, 2018
Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not, …
Convince & Convert
NOVEMBER 19, 2013
Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans.
Webbiquity
APRIL 16, 2014
According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. Heidi Cohen ).
Marketing Insider Group
DECEMBER 5, 2013
78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need. InboundWriter ). So what do we do know?
Marketing Insider Group
MARCH 17, 2014
Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report , Content Marketing is the top priority for 36% of marketers in 2014.
Convince & Convert
JANUARY 8, 2014
Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.
markempa
DECEMBER 29, 2014
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. The best marketers don’t rely on one specific tactic to generate leads. Topic #1 — Lead generation is king.
Everything Technology Marketing
MARCH 25, 2014
The results from our new study on Alliance Marketing are now available! Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.
Marketing Insider Group
JULY 23, 2014
Just six months into the year and there’s already more than a dozen presentations with over 100,000 pageviews in the marketing category alone. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. geekingout ).
Crimson Marketing
FEBRUARY 13, 2014
The post 3 Colossal Social Media Marketing Trends of 2014 appeared first on. Corporate Marketing' Whether you love it or hate it, social media is embedded into our everyday lives. This is not a fad. Can you think of one person you know who doesn’t use.
ANNUITAS
JULY 24, 2014
Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. One more quick thing.
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.
KoMarketing Associates
JUNE 16, 2014
As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Make It through Qualifying. Credit: www.cbssports.com. Credit: AP Photo/Andre Penner.
Lattice
OCTOBER 24, 2018
Now is the time to start planning your marketing strategy and programs for 2014. Most marketing.
Marketing Insider Group
MARCH 9, 2023
As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)
Crimson Marketing
DECEMBER 18, 2013
78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Content: Nearly 50% of companies now have content marketing strategies.
Webbiquity
DECEMBER 3, 2013
Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Old school marketing continues to decline. Marketing Research Marketing Strategy'
Webbiquity
DECEMBER 3, 2013
Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Old school marketing continues to decline. Marketing Research Marketing Strategy'
Webbiquity
DECEMBER 10, 2013
Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.
Marketing Insider Group
AUGUST 7, 2020
Why wouldn’t you want to use infographics in your content marketing? Why, that would be content marketing masters GE. This variety of photo-based, number-based, and illustration-based infographics is enough to inspire every content marketer and graphic designer. Information Is Beautiful’s 2014 Award Winners.
Crimson Marketing
JANUARY 14, 2014
How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. Check out Business2Community for the full list of social media 2014 predictions from the experts. . The post The Future of Social Media: My 2014 Prediction appeared first on. Corporate Marketing'
Webbiquity
NOVEMBER 11, 2014
Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. Check out this eight-image collection.
Marketing Craftmanship
DECEMBER 30, 2013
Here are just a few reasons why it’s insane for most businesses to base their marketing strategy on any of those assumptions: Lots of Media Exposure is Worthless. Fire your PR firm in 2014. The more publicity, the better. Publicity generates revenue. What type of media exposure will benefit us most?”
ANNUITAS
MARCH 20, 2014
Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. RT @RHsays What does sales need from marketing? Why the marketing tech explosion?
Crimson Marketing
DECEMBER 16, 2013
Here we explore 3 ways the B2B buying market will change in the coming year. Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. The post 3 Ways B2B Buying is Changing In 2014 appeared first on. Corporate Marketing' Whether it is how, when or where they buy.
Industrial Marketing Today
DECEMBER 16, 2014
It’s time to look back at the most read industrial marketing posts that I published in 2014. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today.
Crimson Marketing
OCTOBER 8, 2013
“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.
KoMarketing Associates
JANUARY 27, 2014
While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. MarketingProfs.
Convince & Convert
DECEMBER 20, 2013
Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. In 2014, “the big bang of social will finally, I think, slow.” The RSS feed is: [link].
Customer Experience Matrix
FEBRUARY 4, 2014
I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 mid-market leadership may be up for grabs. But that’s old news.
Marketing Craftmanship
APRIL 16, 2013
Make a Statement in 2014. Those 2014 Boston Marathon participants will be there next year to make a singular statement to all those who seek to hide behind violence: “We are not afraid. Join me in Boston in April 2014. The wrong country? Americans don’t back down from threats. Distance runners fear nothing.
KoMarketing Associates
OCTOBER 16, 2014
Joanna Lord , VP of Marketing, Porch, gave a great presentation on the importance of a brand. This resonated with me personally, because for those involved in online marketing, so much of what we do is geared toward driving brand awareness. As marketers, we need to ensure our content stands out. Brand is Everything.
Aberdeen
JANUARY 24, 2019
I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. Do you know which specific companies are currently in-market to buy your product?
Writing on the Web
NOVEMBER 27, 2014
My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. Smart Internet marketers who by their clever ideas light the way and show us what’s possible. and a great way to celebrate gratitude.
ViewPoint
MAY 30, 2014
B2B Marketing B2B Sales' To illustrate his point, he used the example of the invention of intermodal shipping, which allows for the shipping of a container full of goods on multiple modes of transport (truck, ship) without having to load, unload and re-load.
KoMarketing Associates
DECEMBER 4, 2014
So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. Content Marketing Must Have Marketing . Yeah…me too.
Vision Edge Marketing
MAY 3, 2022
When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors. Top 5 Benefits of Entering a Niche Market.
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