NuSpark Consulting

JULY 23, 2017

Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer. Sales Navigator has extremely helpful tools and features: · Getting leads all in one place. Availability on mobile. Lead Generation.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 mid-market leadership may be up for grabs. But that’s old news.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

markempa

FEBRUARY 10, 2014

I say this because boring marketing is often a pain point for B2B marketers. Admittedly, it’s tough to create excitement around content in general, so I understand the struggle to find that wild spark in niche markets or with products and services that don’t seem to have an ounce of sexy on their surface. Boring is a choice.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Navigate the Channel

DECEMBER 7, 2023

The following five B2B marketing gaffes are among the most serious — and common — ones that companies can make, so do your best to avoid them. While this approach can lead to immense benefits and profits, it can lead to inconsistencies that confuse your identity. Target millennials with unique marketing approaches.

Advertising Agencies 65

Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65

Content Standard

MARCH 25, 2015

Smartphone usage has never been higher, but business-to-business marketers are still failing to get their B2B mobile marketing efforts off the ground. A report from Regalix found nearly 80 percent of B2B marketers do not have an exclusive content strategy for mobile. So why are B2B marketers slow to adopt mobile?

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning B2B 40

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 118

Peer-to-peer Effectiveness Training Advertising Mediums 118

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

The Customer

AUGUST 24, 2021

Do that and you will receive riches and adoration far beyond those of mortal marketers. We observed tablet attributes, benefits, and values were combining with mobile phone attributes, benefits, and values. They’re leading-indicators. The new 2014 “Big Idea” was a big screen. Do that , and you have more loyal customers.

Loyalty 94

Loyalty Lead Ranking Validation Mobile Marketing 94

EMagine B2B Blog

DECEMBER 22, 2014

Twitter has grown from 241million in 2013 to 284 million in 2014. 80% of Twitter users are on mobile.( B2B’s who use Twitter generate twice as many leads as those who don’t. Marketing Land ). viewers in July 2014. 41% of LinkedIn visits are via Mobile. 91% of B2B marketers use LinkedIn to distribute content.

Social Media 40

Social Media Statistics Media Youtube 40

Adobe Experience Cloud Blog

OCTOBER 1, 2013

Author: Eric Kim The race to mobile has become a stampede. The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 percent in 2015. percent in 2015.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

EMagine B2B Blog

DECEMBER 26, 2014

To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search. Google’s global market share is about 90% ( Statista ). Mobile Search Behavior. Mobile internet usage surpassed desktop usage for the first time in 2014 ( Search Engine Watch ).

Statistics 40

Statistics SEO Paid Search Agency Search Engine Marketing 40

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Using Rich Media To Convert Random Readers.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Content Standard

JUNE 10, 2016

In the 1990s, years before mobile marketing took off, phones began their rise to prominence as a tool for common personal use. The technology is astounding and constantly improving, but consumers have gone from skepticism to outright dependence in such a short amount of time that marketers have been left with their heads spinning.

Mobile Marketing 40

Mobile Marketing Planning Paid Search Agency Mobile Advertising 40

Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Marketing advances quickly. The Big Rethink 2014 (March 18) – London, UK.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Content Standard

NOVEMBER 12, 2014

Organic search helps more content connect with relevant consumers, and mobile currently accounts for a larger share of organic search traffic than ever before. The new data, which is compiled in RKG’s Digital Marketing Report for Q3 2014 , suggests that mobile marketing will need to focus more on organic search results going forward.

Mobile Marketing 40

Mobile Marketing Search Marketing Organization SERP 40

LEADership

DECEMBER 5, 2013

What’s the number one challenge you face in your B2B marketing strategies? According to an infographic by Placester , generating leads is the highest obstacle B2B marketers come across which should be no surprise to us. Placester concludes that outbound marketing is the best method for B2B lead generation.

Telemarketing 40

Telemarketing Web 2.0 Lead Scoring Lead Ranking 40

SmartBug Media

APRIL 5, 2023

Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Attract the most valuable visitors, leads, and customers to your business. How Can You Use Buyer Personas as the Base of Your Strategic Marketing Plans? How do you currently market?

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Lake One

JANUARY 6, 2021

Rybbon takes the pain and costs out of managing digital rewards and incentives with its leading all-in-one and global solution for sending, tracking and managing your rewards and e-gift programs. Launched in 2014, Lake One has grown every year since with the belief that transformation is about taking one step at a time.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Work Management Marketing Management 65

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. Of course, search, like all other digital marketing tactics, continues to evolve. Mobile has increased dramatically in importance. Another 36% use mobile search. 8%, mobile and sitelinks. Just 30% of startups say they use SEO for marketing.

SEM 100

SEM Paid Content Stats SEO 100

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Increased Productivity: The cloud also makes it possible to power mobile CRM systems. Lead prioritization: Sales reps spend much of their time manually qualifying leads. Now, CRM data is accessible anytime, anywhere.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Data for Marketing is more about the questions than the answers.

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

Hubspot

MARCH 1, 2015

Snapchat''s user base grew by 57% in the first three quarters of 2014, and Facebook Messenger grew by 50%. These apps have traditionally been ad-free, but as the market matures, many founders are looking for ways to bring in revenue and increase the functionality and use of their app. The Mobile Messaging App Landscape.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

EMagine B2B Blog

JANUARY 24, 2014

If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. Mobile Strategy. Your company website MUST cater to mobile, desktop, and everything in between. Content marketing creates interesting and engaging content that attracts prospective buyers to your products.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Hubspot

FEBRUARY 14, 2020

These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. What does it mean to increase market share?

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Mobile Marketing Acquisitions 100

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KEO Marketing

MARCH 31, 2016

Successful B2B marketing businesses employ a balance of programs in their marketing strategy. Not relying on just one channel, but including multi-channel campaigns, can bring in leads at various stages of the funnel. Surprisingly, podcasts have seen a recent swing in popularity because of the dominating role mobile has played.

Lead Generation 48

Lead Generation B2B Marketing Generation Multi-Channel 48

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

LeadSquared

MARCH 3, 2017

Others do it too: So what is email marketing? Email marketing is the process of nurturing and engaging with your prospects and clients through emails, in such a manner that they think of you, remember you and hopefully buy from you. In fact, there are several reasons why you should do email marketing. It’s mobile.

Email Marketing 52

Email Marketing Mobile Advertising Leads Lead 52

KoMarketing Associates

APRIL 7, 2014

To make advertising less confusing to users, Google has some requirements for the anchor text of ads: screenshot taken 3/20/2014 via Google Support. The minimum number of sitelinks per ad is six for desktop ads and four for mobile. Screenshot taken 3/20/2014. Sitelink Requirements. However, up to 20 can be included.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

ViewPoint

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

Social Media 120

Social Media Work Management Marketing Management Media 120

Martech

FEBRUARY 10, 2022

For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. But even if they don’t, they can use this time to draw attention to new messaging, or to achieve other marketing goals. Short form social engagement by Ricola.

Advertising Agencies 90

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 90