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#TBT: 2014 Thoughts on Intent Data

Aberdeen

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Full disclosure: Aberdeen was formerly a Harte Hanks company.]. Back in 2014, marketers were hip to the power of predictive. What do you think?

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10 Reasons Businesses Will Start Using Google+ Communities in 2014

Convince & Convert

With appropriate disclosure of interests, you’ll be able to take your brand to a new community of interested audience members. This can raise brand awareness and enable you to build up your list of evangelists along the way.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic. Disclosure: I was one of about 100 experiment participants recruited to conduct this experiment.) This brings us to direct traffic, also known as “dark traffic.”

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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

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The 12 Startups I’ve Invested In and Why

Convince & Convert

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. The firm still has its cmp.ly The firm still has its cmp.ly

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Under the Influence

Contently

” three times each during the post-game interview, according to a 2014 USA Today article. The video’s written description vaguely hints at the partnership with wording like “collaborate with,” and there’s no disclosure at all in the video or the title. Dealing with disclosure. www.liketk.it/2a6lZ

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The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of

Contently

did back in 2014 when it paid PewDiePie, along with other famous YouTubers, to play Middle Earth: Shadow of Mordor. instructed influencers to place the disclosures in the description box appearing below the video. reviewed and approved an influencer video that lacked adequate sponsorship disclosure.” The problem?