Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . years vs. 3.4

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. My marketing will be multi-channel.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Martech

OCTOBER 20, 2022

Seven years ago, marketing technologist roles were, arguably, in their infancy. Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization. What does a marketing technologist do ?

Enterprise Management 88

Enterprise Management Work Management Marketing Management Marketing Budget 88

KoMarketing Associates

JANUARY 5, 2016

This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Using Rich Media To Convert Random Readers.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

KEO Marketing

NOVEMBER 6, 2015

Those numbers echo a 2014 Google report, which indicated that 56% of impressions across all of the company’s ad display platforms are never viewed by users. By applying some basic changes to your digital advertising approach, your organization can optimize ad viewability and enjoy better ROI from your ad spend. Optimize ads for mobile.

Advertising Agencies 48

Advertising Agencies Advertising ROI Paid Search Agency Advertisements 48

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. This explanation, however, is too simple and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources. web analytics.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Vidyard

JULY 17, 2015

Whatever you call it, it just isn’t effective marketing to create videos, post them, and then abandon them (and your viewers!). Video marketing shouldn’t be a mystery; in fact, if you’re using the right analytics, video is like an open book…or, um, video. You get my point. Sound impressive?

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Envy

NOVEMBER 29, 2017

report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. Ravelin Twitter: @ravelinhq Founded: 2014 Based : London, UK Funding : Series A, $5.7 Field and innovation : Ravelin are hitting the sweet spot in fraud analytics by utilizing machine learning.

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

JANUARY 6, 2014

Research shows mobile apps are growing at a rate of 29.8% billion mobile users currently using apps will climb to 4.4 According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” How do you promote a mobile app?

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Biznology

JULY 6, 2018

Training staff in digital marketing capabilities, customer-insight gathering, analytics, optimization, new tools and ways of working takes their focus away from the company’s day-to-day need to achieve revenue goals and deliver value for shareholders and customers. It WILL be disruptive. That’s the point, after all.

Enterprise Management 148

Enterprise Management Digital Transformation Work Management Amazon 148

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Hubspot

MARCH 1, 2015

Snapchat''s user base grew by 57% in the first three quarters of 2014, and Facebook Messenger grew by 50%. These apps have traditionally been ad-free, but as the market matures, many founders are looking for ways to bring in revenue and increase the functionality and use of their app. The Mobile Messaging App Landscape.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

KoMarketing Associates

SEPTEMBER 22, 2014

The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. — Jeremy Goldman (@jeremarketer) September 17, 2014.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Content marketing is becoming more essential for success.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The winners in online marketing know this. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

ANNUITAS

AUGUST 20, 2015

More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. The answer came in the form of a great story where a CMO in a meeting stated that they really only used two different technologies on their team – marketing automation and a CRM. It was a lot more than two.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Directive Agency

APRIL 22, 2022

Crazy Egg is a fully-featured website optimization software with a suite of tools to measure and analyze user behavior. You can use Crazy Egg in tandem with traditional tools like Google Analytics to produce a more dimensional analysis of your website performance—by zooming into user behavior and experience. What is Crazy Egg?

Marketing Analytics Tools 52

Marketing Analytics Tools SEO Enterprise Management Work Management 52

Moz

APRIL 19, 2020

Posted by mwiegand The marketing stack dictates infrastructure before content. fast websites) and analytics. They are foundational to digital marketing success. We first ran this survey in 2014 and, compared to today, the difference between “really fast” sites and “fast” sites wasn’t as stark as it is now. 5G adoption.

CMS Development 73

CMS Development Marketing Analytics Tools Conversion Rate Work Management 73

Hubspot

AUGUST 25, 2016

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user experience. What’s New in Mobile Search Results. But two years later, Google has found that 85% of mobile search results are optimized that way.

Mobile Marketing 28

Mobile Marketing Google Lead Ranking Mobile Advertising 28

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. It’s secure, mobile-friendly, super easy to use, and affordable.

Startups 168

Startups Paid Search Agency Work Management Marketing Management 168

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. We decided to begin by optimizing their website and implementing a blog and social media marketing.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Hubspot

MARCH 22, 2018

trillion in 2014 to 4.5 Mobile First. billion people on Facebook Messenger , it makes sense to take advantage of chatbots for marketing, customer service, and sales. Mobile Primary, Desktop Secondary. 62% of smartphone users have made an online purchase on their mobile device within the last six months.

eCommerce 101

eCommerce Trends Amazon Mobile Marketing 101

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

KEO Marketing

OCTOBER 31, 2017

At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. Optimize for User Intent. In the past, SEO practitioners optimized their content based on keywords. In the past, SEO practitioners optimized their content based on keywords.

SEO 48

SEO Trends Multi-Channel SERP 48

Hubspot

JANUARY 7, 2014

"THIS will be the year of mobile!". Marketers have been hearing this pretty regularly since 2008. And while the prediction has become old news, the trend toward a more mobile world continues to evolve. So how can we better understand our mobile site visitors to create a better experience for them? Let''s begin!

Marketing Analytics Tools 28

Marketing Analytics Tools Analytics Google Mobile Marketing 28

EMagine B2B Blog

DECEMBER 3, 2018

It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. This helped the users of Google, but produced some painful results for marketers. This has helped marketers better understand what is important to them and how we can better rank. May 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. This helped the users of Google, but produced some painful results for marketers. This has helped marketers better understand what is important to them and how we can better rank. May 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76