Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Convince & Convert

JANUARY 10, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Don’t miss the 100th episode of Social Pros, live via Google Hangout ! Social Media Number of the Week: -11. Holy Social!

Curation 129

Curation Television marketing Content Skype 129

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. ” -@emarxe ( tweet this ).

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Convince & Convert

MARCH 29, 2013

In order to more fairly rank celebrities who do not have a strong social media presence, Klout has incorporated news sources to corroborate the metrics they pull. ” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. Social Pros Shoutout.

Television marketing 129

Television marketing Curation Social Media RSS 129

ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Lead 120

ClearVoice

FEBRUARY 21, 2020

Her decision to become a journalist was made in the fourth grade after watching ‘Teen Summit,’ a former BET television show. From there she had stints at Prevention and Muscle & Fitness before making the switch to freelance in 2013. Fast forward to the age of 16, and she published her first article.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with timely content. Featured image attribution: Towfiqu Barbhuiya on Pexels.

Ad Building 140

Ad Building Branding Brand Identity Thought Leadership 140

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Listen Now.

Paid Search Agency 129

Paid Search Agency Branding Brand Identity Skype 129

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Kevin Hunt, General Mills.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

Skype 126

Skype RSS Social Media Television marketing 126

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing.

Course 80

Course Planning Work Management Peer-to-peer 80

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. Like sophisticated modern marketers, Netflix is no longer just using data to customize the user experience and better target individuals—they’re also using it to drive original content creation. Sometimes this resulted in movie magic.

Enterprise Management 84

Enterprise Management Content Marketing Branding Brand Identity 84

Outbrain

AUGUST 14, 2021

We watched as the marketing world adapted to the “new normal”, forced to rethink audience, delivery, and strategy. While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. Conversational Marketing.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory. percent since 1940.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Contently

JUNE 15, 2016

The big thing to always keep in mind about Twitter, compared to other major social networks, is that it’s place for conversation. Hashtags and trending topics allow anyone on Twitter to contribute to a global conversation about everything from breaking news to television shows to hobbies. Does machines. Cool but rude. Party dude.

Twitter 60

Twitter Branding Brand Identity Best Practices 60

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. This move follows a growing marketing trend that has brands clamoring to become content publishers.

Microsite 40

Microsite Television marketing Content Social Networks 40

Vidyard

SEPTEMBER 26, 2013

Because the Internet is always serving up something awesome, I recently came across the rules television producers outlined when creating the show Bill Nye the Science Guy. As a social product of 90s television, I can attest to the power of Bill Nye and wanting to watch, and that’s the goal of content marketers today.

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

Hubspot

DECEMBER 17, 2015

In the world of marketing, there's no shortage of new strategies designed to engage audiences and inspire purchases. From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. It's a concept called joy marketing, and it's worked for a lot of big brands. Want to learn more?

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Hubspot

OCTOBER 16, 2015

Is there a wrong way to watch television? but for your obsessive television watching habits.). Binge watching television has even become a treasured pastime for many people around the world -- so much so that Samsung recently announced a promotion called " The Catch-up Grant." 7 Behaviors We've Picked Up Thanks to Technology.

Television marketing 28

Television marketing Peer-to-peer Case Studies Internet Marketing 28

Content Standard

SEPTEMBER 3, 2015

For brands accustomed to captive audiences in front of television screens, it’s a new challenge. But in an increasingly mobile, social, and video-oriented world, brands’ soundless videos will be rewarded. Giving Video Content Marketing the Silent Treatment. The Rise of Autoplay.

Facebook 40

Facebook Video Marketing Trends Television marketing 40

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Content Standard

AUGUST 18, 2016

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. Do you even know what you’re getting yourself into? Now it’s 2016.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. Going In-House.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Adobe Experience Cloud Blog

MAY 23, 2014

As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. The Marketing U-Turn. Author: Aine Dundas I was stumped.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

ClearVoice

JULY 27, 2023

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Hubspot

APRIL 25, 2011

What do you think of when you hear “Mobile Marketing”? However, mobile marketing is much bigger. Here are 10 ways to incorporate mobile technology into your marketing strategy: 1. Statistics claim that by 2013 more people will be accessing websites via their cell phones as opposed to desktops and laptops.

Mobile Marketing 28

Mobile Marketing Webinar Metrics SMS Mobile Advertising 28

ClearVoice

APRIL 17, 2019

On the radio, on billboards, on TV at the end of commercials, in newsletters and social media… The slogan is what you stand for, and the tagline is the stamp at the end. The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. What’s a slogan?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Buffer

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.

Social Media 111

Social Media Trends Marketing AI Media 111

Hubspot

JANUARY 4, 2013

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. To show you what we mean, here are 11 ways consumers have found to block out interruptive marketing messaging.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How does B2B social media marketing differ in effectiveness from B2C use?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

APRIL 8, 2015

This type of spark is what many brands are looking for when they invest in celebrity marketing and product placement. In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future. A Huge Marketing Opportunity. The Rise of Celebrity Gift Bags.

Paid Search Agency 28

Paid Search Agency Press Advertising Agencies PR 28