markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

The Forward Observer

OCTOBER 27, 2023

Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner , Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Location Marketing. Mobile Apps.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

KoMarketing Associates

DECEMBER 19, 2013

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Who doesn’t love stats?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Online disruption will most certainly happen due to social media. Use high-arousal emotions. #8:

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Savanta

APRIL 15, 2014

Social media is time consuming. The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It’s Google+.

Social Media 120

Social Media Media B2B Fulfillment 120

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. The beginning of 2013 saw us performing significant program work for clients in Europe. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. of all online ad revenue in 2013 ($3.17 worldwide growth for all social media ad spend in 2014. 5% ad revenue market share in 2013.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

OCTOBER 4, 2017

In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. The same applies for social media crises. Be Prepared.

Social Media 134

Social Media Marketing AI Tips Media 134

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in.

Social Media 156

Social Media Media Ad brokers Twitter 156

Everything Technology Marketing

JUNE 27, 2013

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing?

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Marketing Insider Group

JANUARY 10, 2013

With that in mind, I asked my social media connections “what are the best marketing conferences?”. The list of the best marketing conferences I compiled is based on the feedback I received from dozens of people so if I missed any, please let me know and add it to the comments below. 20 Best Marketing Conferences 2013.

Conference 100

Conference Planning Best Practices Forrester 100

Convince & Convert

JANUARY 6, 2013

There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. So much has been written about the mechanics of social media marketing in the past year, that I fear we’re losing sight of the horizon.

Social Media 151

Social Media Media Social Marketing Content Marketing 151

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 100

Statistics SMB Content Marketing Planning 100

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 3: Social is for creating new customers. Social media is a spectator sport.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Marketing Insider Group

DECEMBER 23, 2013

I hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help. 10 Top Insights On B2B Marketing From 2013. How Do You Find The Time For Social Media. The answer is simple: I make the time for social media because I think it’s important. They were all videos.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

Social Media 162

Social Media Creativity Examples Media 162

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Convince & Convert

JUNE 4, 2013

Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. June 6, 2013 Columbus, Ohio.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

KoMarketing Associates

NOVEMBER 14, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Hold on to your hats because 2013 could be even more exciting! Webinar Summary.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. We have to provide value.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. The post How to write for social media appeared first on Biznology. You need to be distinctive.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. That, coupled with the continued role of social media, remains a challenge to most. .

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Convince & Convert

DECEMBER 19, 2012

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. Click to read more »

Privacy 147

Privacy Acquisitions Rules Marketing & Strategy 147

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. How important is authenticity on social media?

Social Media 111

Social Media Trends Personalization Brand Identity 111

Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. Marketing automation is on the rise.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. So here are our best and most practical ways to see a big impact from your actions on social media: 1.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. So without further ado, here are the 2013 #Nifty50 Men! She is a social branding consultant with expertise in social business and social media.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. So without further ado, here are the 2013 #Nifty50 Men! She is a social branding consultant with expertise in social business and social media.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

ViewPoint

JULY 25, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 6 Marketing Trends to Watch in 2013: New Research. Via Social Media Examiner.

PointClear 120

PointClear B2B Marketing Trends B2B 120

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100