Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Don’t miss the 100th episode of Social Pros, live via Google Hangout ! By generating social media engagement with the content, the playlist can always be changing. Social Media Number of the Week: -11.

Curation 129

Curation Television marketing Content Skype 129

Convince & Convert

MARCH 29, 2013

In order to more fairly rank celebrities who do not have a strong social media presence, Klout has incorporated news sources to corroborate the metrics they pull. ” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. Social Pros Shoutout.

Television marketing 129

Television marketing Curation Social Media RSS 129

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Erich gives his executives credit because they “all understand we’re not going to be selling a whole lot of cars through social media.” ” Social Media Stat of the Week: Only 4.2%

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

ClearVoice

FEBRUARY 21, 2020

Her decision to become a journalist was made in the fourth grade after watching ‘Teen Summit,’ a former BET television show. From there she had stints at Prevention and Muscle & Fitness before making the switch to freelance in 2013. Fast forward to the age of 16, and she published her first article.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly. How do visitors arrive there?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Content Standard

SEPTEMBER 10, 2021

This practice can boost your SEO, increase social media engagement, and expand your brand reach to new audiences. One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Listen Now.

Paid Search Agency 129

Paid Search Agency Brand Identity Branding Skype 129

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Kevin Hunt, General Mills.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: 78% of U.S. How did you get involved with social media?

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Convince & Convert

NOVEMBER 1, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. Social Media Stat of the Week: 4% subscriber loss translates to 80% market cap loss.

Skype 126

Skype RSS Social Media Television marketing 126

ViewPoint

MARCH 13, 2014

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Outbrain

AUGUST 14, 2021

The global crisis has driven technology and innovation, from online healthcare to e-commerce, as well as the social media platforms and video communication products that now shape our world and keep us busy, sharing, and connecting. More than 82% of Gen Z are skipping or ignoring advertisements on social media altogether.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Contently

JUNE 15, 2016

The big thing to always keep in mind about Twitter, compared to other major social networks, is that it’s place for conversation. Hashtags and trending topics allow anyone on Twitter to contribute to a global conversation about everything from breaking news to television shows to hobbies. Does machines. Cool but rude. Party dude.

Twitter 60

Twitter Brand Identity Branding Best Practices 60

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Biznology

NOVEMBER 11, 2013

Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. Who owns social media?

Course 80

Course Planning Work Management Peer-to-peer 80

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. This means that YouTube is an ideal network to include in any influencer marketing strategy you’re planning across social media.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Content Standard

OCTOBER 25, 2014

Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release. ” Former Disney–ABC Television executive David Beebe, now Marriott’s VP of creative, content marketing, and global marketing, will lead the new initiative.

Microsite 40

Microsite Television marketing Content Social Networks 40

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Hubspot

OCTOBER 16, 2015

Is there a wrong way to watch television? but for your obsessive television watching habits.). Binge watching television has even become a treasured pastime for many people around the world -- so much so that Samsung recently announced a promotion called " The Catch-up Grant." 7 Behaviors We've Picked Up Thanks to Technology.

Television marketing 28

Television marketing Peer-to-peer Case Studies Internet Marketing 28

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Once upon a time, the creation of new television shows and movies relied almost entirely on the instincts of a few producers and executives.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Content Standard

SEPTEMBER 3, 2015

For brands accustomed to captive audiences in front of television screens, it’s a new challenge. But in an increasingly mobile, social, and video-oriented world, brands’ soundless videos will be rewarded. With autoplay exploding across social media channels, brands that produce silent videos will have an advantage.

Facebook 40

Facebook Video Marketing Trends Television marketing 40

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. Going In-House.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. To facilitate this, the company has expanded their marketing team, launched a new website, established a social media presence, and produced new television advertisements to support the change.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

DECEMBER 17, 2015

ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." One look at WestJet’s 2013 “Christmas Miracle” campaign – which sees the airline hand out personalized Christmas gifts to unsuspecting flyers – proves the worth of joy marketing instantly. 4) Reddi-wip: Unleash the Joy.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

ClearVoice

JULY 27, 2023

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. If you heard the tagline on its own, you might think of texting, mobile service, or social media.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Vidyard

SEPTEMBER 26, 2013

Because the Internet is always serving up something awesome, I recently came across the rules television producers outlined when creating the show Bill Nye the Science Guy. As a social product of 90s television, I can attest to the power of Bill Nye and wanting to watch, and that’s the goal of content marketers today.

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

Content Standard

AUGUST 18, 2016

At that point, search engines were starting to respond to more conversational queries—or, in the words of a Search Engine Watch post circa 2013, “Google [was] becoming a person.” Major social media platforms are digging deep into human behavior to learn more about ways in which they can be connected and share their lives.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Buffer

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.

Social Media 111

Social Media Trends Marketing AI Media 111

ClearVoice

APRIL 17, 2019

On the radio, on billboards, on TV at the end of commercials, in newsletters and social media… The slogan is what you stand for, and the tagline is the stamp at the end. He went to Jared” was a tagline past its prime, even though everyone knew it due to ubiquitous television advertising. Opportunities? Women in thongs?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Hubspot

MARCH 3, 2015

Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. He’s a comedian (as are several others on this list, appropriately) so he’s just doing his job and keeping us amused on social media. August 23, 2013. 2) @helper. 14) @sweetestsara.

Twitter 28

Twitter Paper Social Media Impressions 28

Hubspot

APRIL 25, 2011

Statistics claim that by 2013 more people will be accessing websites via their cell phones as opposed to desktops and laptops. Television shows like American Idol and America’s Got Talent already utilize this technology to rank contestants. And these codes appear everywhere - billboards, radio, television, print publications.

Mobile Marketing 28

Mobile Marketing Webinar Metrics SMS Mobile Advertising 28

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50