KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research. From Andrea Cruz Lopez. How does Google make money?

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hubspot

JANUARY 4, 2021

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. We've already mentioned that Google's algorithm has drastically changed, especially since the old days of keyword stuffing.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. One example of this is optimizing for Google Answer Boxes – a SERP feature that didn’t even exist a few years ago. Certainly, a lot has changed since then.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 3) Google Adwords Keyword Planner.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Valasys

OCTOBER 20, 2020

One such example is that of the Hummingbird algorithm launched by Google in the year 2013. Focus on the Keywords Used in Voice Searches: The pattern of queries changes in the case of voice search when compared to text-based search. Text-based queries usually contain 2-3 keywords, while voice search queries can have multiple keywords.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

KoMarketing Associates

JUNE 16, 2014

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. Keyword research: Develop a list of core keywords that the content will be geared towards. Credit: www.cbssports.com. Know Your Competition.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Method and Metric

OCTOBER 2, 2019

Spell it out – Keywords. Google’s 2013 Hummingbird update meant that site owners no longer needed to include exact keywords, as the algorithm instead intelligently finds pages based on context, synonyms, and human speech patterns. So be sure to include exact, targeted keywords in meta tags, header tags, and your copy.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. SERP Position 0 ranking. Basically, as a content marketer you want your content to rank at the top of a social engine results pages (SERP) so that a search engine will drive organic traffic to your site and content. Instagram Stories. What is position zero though?

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Moz

FEBRUARY 21, 2019

Google’s 2013 Hummingbird update helped pave the way for such evolution. This algorithm rejigging allowed Google’s search engine to better understand the whole of a query, moving it away from keyword matching to conversation having. From this, we may be inclined to format all of our “best” and “how to” keyword content into lists.

Features 52

Features Long Tail Marketing SERP Stats 52

Hubspot

APRIL 23, 2020

Top-performing keywords in terms of rank, traffic, and lead generation. To enhance current SEO rankings for important keywords. Do your keyword research. For every page on your newly designed website, pick one keyword/topic each page will focus on. Best performing or ranking keywords and associated pages.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Moz

FEBRUARY 3, 2021

high competition on scarcely available keywords. Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. It’s a long-tail keyword with only about 500 searches per month.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". Should we even try? Is the Google algorithm heating up?

Google 69

Google Verticals Click Rate Eye-Tracking 69

Valasys

AUGUST 29, 2019

As searchers are beginning to speak in search engine’s keyword-driven language, the search engines have evolved their algorithms to keep abreast with the evolving research methodologies of the customers. Focus on the Keywords being Used in Voice Searches : . Don’t forget the featured snippets: .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. SERP Features in 2019: The Complete Guide. Final Thoughts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

seo.co

OCTOBER 4, 2021

From keyword research to backlinks to word length, there are several factors that impact SEO. Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? What is Keyword Density? What is Keyword Density? So, the blog article has a keyword density of 1.3%.

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

EMagine B2B Blog

OCTOBER 22, 2014

Main Objective: Evening the playing field; Helping smaller and medium sized websites compete in the SERPs. May 22, 2013. If you have undertaken a paid backlink or content creation strategy since the last Penguin update in 2013, 3.0 Projected End Date: September 29, 2014. Penguin 3.0. . . Previous Penguin Update: 2.0,

CAN-SPAM 40

CAN-SPAM Ideal Customer Profiles SERP Advertising Mediums 40

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Moz

SEPTEMBER 8, 2020

Next, take your list of keywords and enter them into your choice of free or paid keyword research tools to discover which terms have the highest potential search volume. It contains outdated information pertaining to a bygone era ( pre-2013 ) in which businesses were allowed to custom create categories.

Google 65

Google Tools Business Work Management 65

Hubspot

MARCH 20, 2018

Headers, keywords, and other elements of article structure are some important ones. This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. But language is one of your best multilingual SEO maneuvers.

SEO 99

SEO Marketing Websites Optimization Domain 99

Moz

MARCH 12, 2019

It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs. Most SEOs agree that SERP behavior factors into rankings, so it’s easy to imagine legacy businesses, which disproportionately have a premium angle, struggling for clicks vs. attractively priced competitors.

SEO 54

SEO Brand Identity Branding Top of Funnel 54

Hubspot

FEBRUARY 26, 2014

Because most websites don''t rival LinkedIn or YouTube in domain authority, most people will likely see the LinkedIn version of their content in the SERPs if they choose to publish duplicate content. Now, according to a statement by Matt Cutts in 2013, “[he agrees that] being duplicated out of the Google index is a problem.”

Linkedin 28

Linkedin Domain SERP Content 28

Hubspot

MARCH 15, 2013

Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. Websites with shallow content aren't helpful to searchers, so as a company trying to promote the best search experience possible, it makes sense that Google is trying to ensure only the best content is surfaced in the SERPs. Probably not.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

DECEMBER 12, 2013

Marketers and business owners with the best intentions may still be doing things like keyword spamming in the comments section of a popular websites, or even buying links to get some quick wins for their site. And these are, conveniently, also the signs to search engines that your site is worth surfacing in their SERPs.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

QuanticMind

NOVEMBER 16, 2016

” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. Search staples, such as keyword analysis, copywriting and image-based product listings, can be used to inform messaging in other channels, such as social and display. . You’ve probably struggled with this two-headed beast yourself.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. These include factors like keyword usage, domain history, site usability, and more. By adhering to the Google algorithm and its updates.

Google 101

Google Lead Scoring Lead Ranking SERP 101

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. In addition, your PPC campaigns can be very targeted, since you can display different ads for each keyword you choose to bid on.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

ClearVoice

MAY 17, 2023

The Google algorithm is a complex system used to retrieve data from around the web in order to serve results on the search engine results pages (SERPs). But in 2011, Google really shook up the SEO world and changed SERP history with its Panda update. 2013 – Hummingbird The Hummingbird update tackled the issue of voice search.

DMCA 52

DMCA PageRank Google Copyright 52

accelerate agency

APRIL 1, 2022

You do your keyword research, maybe look at what works for your competitors, initiate an SEO strategy, then sit back and see if it works, monitoring and tweaking when needed. . Don’t just target the top keywords. Don’t just target the top keywords. It may seem natural to just target the top-performing keywords in your niche.

SEO 52

SEO Marketing & Strategy Business Top of Funnel 52

LeadSquared

NOVEMBER 11, 2013

One of the questions that caught our attention was this…in 2011, Google had started suppressing organic keyword searches from marketers to disallow them to see which terms were bringing traffic to their site. So, is Google the only source of keyword searches? What can Marketers do to get Keyword Data? .

Keywords 52

Keywords Search Marketing Google Adwords 52

accelerate agency

APRIL 1, 2022

You do your keyword research, maybe look at what works for your competitors, initiate an SEO strategy, then sit back and see if it works, monitoring and tweaking when needed. Don’t just target the top keywords It may seem natural to just target the top-performing keywords in your niche. Yet not all SEO is created equal.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Rev

JUNE 7, 2019

Not only did they drop the ‘Words’ – taking an emphasis off of keyword searches, and giving them room to offer image and video ad placements – they also released ‘Smart Campaigns’ that specifically target small businesses that can’t afford to run a large-scale digital ad campaign. Which is both good and bad. All good things.

Google 114

Google Paid Search Agency Advertising Agencies Adwords 114

seo.co

MARCH 25, 2022

Second, internal links may play a role in increasing your page rankings for specific keywords in search engines. Choosing the right anchor text for your internal links, in combination with other strategies, can help you support a page’s rankings for that specific keyword phrase (and semantically related phrases).

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Content Standard

NOVEMBER 27, 2017

Backlink building and keyword stuffing galore—these are the SEO’s tools. Suddenly, the power of getting discovered through Google’s SERP has shifted. Chapter Three: The Mighty SERP. Really, Google’s SERP has never stopped evolving, though marketers tend to think of it as a static page of blue links.

SEO 53

SEO SERP Paid Search Agency Planning 53

Moz

SEPTEMBER 22, 2019

When it started in 2013, sites saw a 63% decline in organic traffic from image results. Specifically, I wondered what Google’s image topic modeling would reveal about the images that rank for individual keyword searches, as well as groups of thematically related keywords aggregated around a specific topic or niche.

Marketing AI 53

Marketing AI SEO API Distribution 53

Hubspot

NOVEMBER 27, 2012

When targeting by interest, Twitter looks at who the user is talking about, following, and what keywords he or she is using. By searching for a place or restaurant in Google+ Local, the contact information, reviews, and photos of that place appear in the SERPs. Which updates are you hoping to see in 2013?

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28