Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Marketing AI 138

Marketing AI Paid Search Agency Generation Enterprise Management 138

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

OCTOBER 2, 2014

Digital video content is growing in popularity faster than its creators can seemingly accommodate. One minute of video content has the same impact as 1.8 percent of internet users watch at least one piece of digital video content per month. One minute of video content has the same impact as 1.8

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Video consumption habits among consumers have undergone a radical and permanent shift. Learn More: YouTube Hashtags: The Secret to Video Marketing Success.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. YouTube, the #3 site on the web, sees some 72 hours of video uploaded every minute of the day. Whether through photos or video, consumers want a deeper, more immersive experience.

Trends 80

Trends Planning Youtube Wikipedia 80

Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” The future of content marketing lies in the video. A viral video is every company’s ultimate fantasy. And this is why video is so important – it’s easy to share. The Guardian/CMO.com ).

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Internet OGs will argue that social media started with Friendster or Myspace. The Third Era of Social: The Video Feed.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

Customer Experience Matrix

APRIL 1, 2013

A long conversation with Chief Marketing Officer Gregg Head provided some interesting tidbits, including: - the company’s customers fall into three main groups, each roughly one third of the total. Search engine marketing and blogs are much less important. most clients want either to increase sales or free up the owner's time.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Marketing Insider Group

NOVEMBER 21, 2013

I’m starting with a review of the best branded videos of the last 12 months. To find the best branded content, I reached out to some of my best content marketing friends for nominations. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013. Intel: Look Inside.

Video Marketing 100

Video Marketing Branding Brand Identity Training 100

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Video is the most effective tool to achieve this.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MAY 6, 2024

Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascination. Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market.

Startups 52

Startups Marketing Management Statistics Thought Leadership 52

Hubspot

JULY 7, 2017

Have you heard the news about video? It's becoming really important for marketers to use. You know how important video is. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? Imperative, even.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Sharpspring

JUNE 10, 2021

New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own. Quick Overview.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

SugarCRM

FEBRUARY 18, 2016

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? We know what you’re thinking — do people really watch videos that relate to their jobs? Why is Video Taking Off in B2B Marketing? Magazine ).

B2B Marketing 50

B2B Marketing Video Marketing B2B Multi-Channel 50

Litmus

MARCH 4, 2021

In a recent episode of Delivering , we discussed the idea of building trust in email marketing. Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Trust is the backbone of successful marketing. So, what sets one marketing message apart from another?

Spending 126

Spending Opt-out Opt-in Trust Marketing 126

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The birth of paid social With the rise of social media came the birth of social media marketing. billion social media users across the globe.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

Youtube 157

Youtube Generation Tips Long Tail Marketing 157

Martech Advisor

MARCH 30, 2020

But how does viral marketing work? Before we begin, let's first understand what viral marketing is. Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Marketing Insider Group

JUNE 2, 2014

Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach the digital consumer. The Internet Trifecta.

Trends 100

Trends Mobile Advertising Internet Marketing Mobile Marketing 100

Content Standard

DECEMBER 8, 2014

Creating relatable content—whether textual, photographic, or video—is only half the battle. Now that up to 75 percent of content marketers are planning to incorporate more original videos into their marketing strategies, understanding how Internet users share video ads is important now more than ever.

Video Marketing 40

Video Marketing Ads Tips Viral Marketing 40

Vidyard

SEPTEMBER 18, 2014

You already know that online video is an important part of your marketing strategy. As it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, and brand-sponsored video content has surged 44% in views between 2012-2013. A good starting point?

Paid Search Agency 57

Paid Search Agency Video Marketing Product Advertising Agencies 57

Marketing Insider Group

DECEMBER 19, 2014

Gary Vaynerchuk is a digital marketing legend. Following the success of the site, which is now worth $45 million, he started Wine Library TV , a collection of short videos that features Vaynerchuk tasting and commenting on wines. Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. 32% of US internet users are now on Instagram. of accounts are ‘inactive’, posting one or fewer photos or videos in a month. Instagram Marketing Statistics. Instagram financial statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Content Standard

OCTOBER 21, 2014

Video marketing is quickly becoming brands’ preferred way to engage with consumers—and with good reason. New research from Nielsen has found that, among the 18-to-34 demographic, daily online video consumption has spiked by 53 percent from 2013. Effective video marketing can be a big part of that process.

Video Marketing 40

Video Marketing Marketing & Strategy Differentiation Paid Search Agency 40

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% You can analyze your Instagram content, the interactions generated from your photos and videos, plus details on filter usage. social media accounts.

Analytics 90

Analytics Tools Best Practices Tagging 90

Content Standard

AUGUST 12, 2015

As video marketing’s popularity soars and as brands expand globally, creating localized, engaging videos that maintain a brand’s global story presents unique challenges. The majority of views on YouTube come from outside the US—in fact, 70 percent of video traffic comes from global viewers.

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

Paul Gillin

MARCH 8, 2013

You can download the presentation and read the notes or watch the video. Top Internet And Marketing Blogs To Follow. SearchCap: The Day In Search, March 6, 2013. I’m not an SEO expert by any stretch, but I’ve learned a lot by osmosis. Search Essentials – What You MUST Know from Paul Gillin.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. 52% of marketers have found a customer via Facebook in this year.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. As we say in the video above, websites are on the way to becoming the AM radio of the Internet. Digital Passes TV in Share of Time Spent. tweet this ).

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? Take a look, and enjoy reliving these marketing content masterpieces! 2) Wistia''s Studio Creation Video. The Content Marketing Deluge.

Branding 28

Branding Brand Identity Marketing Analytics Tools Paid Search Agency 28

Digital Marketing World Forum

AUGUST 30, 2019

Technology has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. In 2013, 47% of US marketers focused on creativity to drive marketing strategy. What marketers need from brands. Commerce: Over 2.14

Marketing Budget 59

Marketing Budget Paid Search Agency Marketing & Strategy Budget Programs 59