Buffer

FEBRUARY 3, 2019

Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. . Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Key takeaway: User-generated content.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Hubspot

JUNE 15, 2020

And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. Mobile email users totaled 2.2 billion users (CNBC, 2019). The average percentage of email clicks by PC users was 72% and 18.5%.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Image Source: HubSpot ). Image Source: Hubspot ). They generated a daily meal plan for their subscribers to help avoid the stress associated with figuring out what to eat.

Email Marketing 105

Email Marketing Planning Brand Identity Branding 105

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. In 2014, revenue generated by content marketing technology and services brands grew 13.3%

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Valasys

MARCH 13, 2023

The Annuitas Group’s “2015 B2B Enterprise Demand Generation Study) Additionally, businesses that use marketing automation to nurture prospects see a remarkable 451% increase in qualified leads. Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

The Lead Agency

AUGUST 6, 2018

According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. The process works by setting up content that is triggered when certain actions are made by users. Email marketing remains one of the most important channels for nurturing and generating B2B leads.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Hubspot

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Back in 2013 , Facebook removed any reference to the 20% rule on text in cover photos. Do keep mobile users in mind. Which brings me to my next point.

Template 101

Template Facebook Guidelines Banners 101

Hubspot

FEBRUARY 24, 2020

For years, we've been using them to track our website visitors , improve the user experience, and collect data that helps us target ads to the right audiences. Meanwhile, Safari and Firefox, which have blocked third-party cookies since 2013 , come in a distant second and third place, respectively. They LOVE cookies. Source: Statista.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Hubspot

AUGUST 21, 2013

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). As a result, 34% of desktop users don't even click on a webpage, since their questions are answered by a featured snippet on the search results page. Search Engine Engagement Metrics. Mobile Optimization.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Buffer

FEBRUARY 3, 2019

Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. . Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Key takeaway: User-generated content.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Image Source: HubSpot ). Image Source: Hubspot ). They generated a daily meal plan for their subscribers to help avoid the stress associated with figuring out what to eat.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Hubspot

MARCH 20, 2018

generic top-level domain -- also known as the gTLD. In that case, there would either have to be an extremely significant shift in search rankings where ccTLDs are rewarded (which Google has not reported), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website. com" (or ".org,"

SEO 99

SEO Marketing Websites Optimization Domain 99

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. 82% of internet users use search (source: Search Engine Joural). 70-80% of web users ignore the paid adverts and look down the page for the first organic search result (source: PPC.org ). 82% of internet users use search (source: Search Engine Joural).

Social Media 80

Social Media SEO Media Youtube 80

Hubspot

FEBRUARY 14, 2024

A focus on user benefits over product or service features. Ackerman’s third tip is all about driving the benefit to the user. Your sales email is not about your product features or the service you offer — it's about solutions for the user. Ackerman says to emphasize what‘s in it for the user. click-through.

Copywriting 64

Copywriting Click Rate Open Rate Paid Search Agency 64

Outbrain

SEPTEMBER 4, 2019

This supports lead generation processes and helps to drive more customers to the business. When Salesforce acquired ExactTarget-Pardot in 2013, it was the moment that Salesforce expanded its software offering to cover pre-sales and marketing. Hubspot Marketing Automation. Suitable for: Large enterprises.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Hubspot

MAY 1, 2017

Curious to learn how to do that with your HubSpot Marketing and Sales software? Last week, my colleague, HubSpot Academy Sales Professor Kyle Jepsen , forwarded me an email with the comment, “Taking personalization to a whole new level.” Let your customers know that you understand them, without being intrusive. 2) Vidyard. The Example.

Personalization 101

Personalization Brand Identity Branding Planning 101

Valasys

OCTOBER 8, 2019

According to a report by Emailmonday.com, email generates $38 for every $1 spent which implies an astounding ROI of 3800%. Choosing the right email marketing tool means one doesn’t have to worry about writing a personalized & catchy subject line for your email & about generating a great email signature. GetResponse : .

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Buffer

NOVEMBER 1, 2018

But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). And it has been showing a general upward trend since 2013. million times.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. By subscribing to Vidyard’s blog, you will get articles pertaining to demand generation, marketing communications, small business marketing, and video production. Using Videos for Lead Generation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Exo B2B

MAY 9, 2017

Snapchat is the millennial generation’s favorite network! According to a US study by Media Metrix: 8% of Snapchat users are between 18-24 years. According to a study by Media Metrix, 38% of 25-34-year-olds use Snapchat in 2016, against only 5% in 2013. 60% of smartphone users use Snapchat. 1 – Hubspot. ©Hubspot. #2

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Hubspot

DECEMBER 11, 2018

After all, having an income chart like this is the main goal of many online entrepreneurs: For many entrepreneurs looking to build an online business, or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income. The consumers - the end users of the product.

Paid Content 76

Paid Content Work Management Planning Marketing Management 76

Hubspot

SEPTEMBER 19, 2018

The Facebook user data breach by analytics firm Cambridge Analytica might be several months behind us, but Facebook CEO Mark Zuckerberg's testimony before Congress was just the beginning of the U.S. Twitter to Let Users Opt for Chronological Newsfeeds. Read full story >> 2. Big Tech to Appear Before the Senate.

Facebook 71

Facebook Amazon Lead Scoring Lead Ranking 71

Hubspot

APRIL 30, 2013

So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing. Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat!

Stats 28

Stats Social Media Social Marketing Media 28

Strategic-IC

FEBRUARY 20, 2018

Sponsored InMail users can make the most of LinkedIn’s diverse network intelligence to target the most appropriate audience for them.”. User Access. For LinkedIn users wanting to use regular InMail, the process is simple - any user with a subscription to a LinkedIn premium account can use the InMail function. Self Served.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. HubSpot’s Inbound 2014 (September 15-18) – Boston, MA.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. Marketo, HubSpot, & Pardot. Marketo, HubSpot, and Pardot all integrate directly with the lead form tool in the SnapApp builder. port right into HubSpot static lists. do both with Pardot! SalesForce Marketing Cloud.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Hubspot

MARCH 14, 2017

How can video impact the user experience on your website? We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. YouTube is free, and it has over 1 billion users. Step 4: Start Generating Leads. Why Use Wistia.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Hubspot

JANUARY 15, 2014

Created by HubSpot, Signals notifies you when a contact has opened an email you''ve sent their way. Signals started as a Gmail, Outlook, and Apple Mail desktop app, but now users can also track email opens and clicks directly from their iPhones. You don''t even know it''s there until you need it". -- santafescribe, iPhone, 12/2013.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. Display ad viewability rates did not budge between 2013 and 2014. There are now 198 million active ad block users around the world. That's a lot.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JANUARY 23, 2014

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Hear more from Beth Dunn''s presentation "How to Be a Writing God," an INBOUND 2013 Bold Talk.

Tips 28

Tips Hubspot Inbound Marketing User-Generated Content 28

QuanticMind

SEPTEMBER 7, 2018

With an eye toward building more customer-centric marketing strategies, brands need to look at AI as a method of understanding what consumers are seeing and whether the brand is marketing content or documents that they themselves have generated or if it’s user-generated.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JUNE 18, 2013

NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been "misleading" users about their role in sharing data with the government. Which sums up this generation: all browse, no action. This most awful generation of all time represents 86 million people. Happy Tuesday, marketers. What to do?

Emarketing 28

Emarketing Mobile Marketing Broadcasting Viral Marketing 28

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. Vaynerchuk indicated how easy it is to use Twitter''s search function to attach industry-specific keywords to Twitter users who may be interested in what you’re offering. No, seriously. Let me explain.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28