KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Tutorial Library. How To Guides.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Typically these campaigns promote a singular asset or event like a white paper, webinar, or an eBook.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Martech

MARCH 28, 2023

Critically, your customers generate the largest dopaminergic spikes when anticipating rewards, not obtaining them. If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

ViewPoint

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus. While marketing is really good at parts of the lead generation process, it is not designed to handle 100% of the coverage.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. It’s no more difficult to produce online video content than it is to produce a white paper. Lead Generation: Content among the most difficult tactics, but also quite effective.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. The most sought after content are research reports, white papers, case studies and product reviews. He suggests using this trend for ongoing long-term lead generation. Via BtoBMagazine. Via ClickZ.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

markempa

MARCH 24, 2014

James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I Ultimately, the Sophos team developed a well-tested and optimized lead generation program that increased leads 6,012% and counting, according to James. Identify your goals. You may also like.

Cost per Lead 120

Cost per Lead Optimization Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 Last year, Twitter added a lead generation application to their platform, much to the excitement of marketers everywhere. Here is an example of what the tweet looks like: Called a “Lead Generation Card”, marketers can now attach this application to any tweet that promotes an offer.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Social media may be good for 99 things, but lead generation ain’t one of them. 48% have generated customers through Twitter and 42% through Facebook.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SugarCRM

DECEMBER 11, 2013

White Papers. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3,

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? The brand wasn’t targeting consumers, but transport companies.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

Oktopost

MARCH 7, 2022

By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Did it provoke a new white paper on customer pain points? This shift created an opportunity for social listening to thrive in a B2B marketing strategy.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

SmartBug Media

AUGUST 19, 2019

Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. With billions of pop-ups generated every year, the question remains: Do pop-up ads really work? With so much negative feeling towards pop-up ads, why on earth are they still being used?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

SnapApp

OCTOBER 24, 2013

Their content might be generating leads, but they can’t always justify the cost. For example, she or he downloads a white paper and then watches a webinar while providing contact info to view each. Current CRM and marketing automation software can’t assign multiple pieces of content a percentage of credit for lead generation.

B2B Marketing 48

B2B Marketing B2B Bandwidth Marketing Automation Services 48

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. We have all downloaded a white paper or attended a webinar.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

The Point

OCTOBER 7, 2014

Billion with Google in 2013. In our experience, using the same targeting and bid settings for both, Ads will generate up to 5x more impressions compared to Updates. However, as “native advertising,” Sponsored Updates can also generate 5x the engagement rate (including likes and shares).

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Valasys

MARCH 13, 2023

The Annuitas Group’s “2015 B2B Enterprise Demand Generation Study) Additionally, businesses that use marketing automation to nurture prospects see a remarkable 451% increase in qualified leads. Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

NuSpark Consulting

JULY 13, 2016

The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. Companies that focus on using social not just for brand awareness and generating leads, but also reaching out to nurture those leads build connections that result in much higher returns.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – White papers and research reports (59%). Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. Marketing technology requires speed and flexibility.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Circle Studio

DECEMBER 19, 2019

white papers, eBooks, on-demand webinars, etc.), Next, identify what content is driving the most traffic, generating the most engagement and ultimately leading to the most conversions (as well as content that is falling flat). Take an inventory of all the content on your blog, your premium content (e.g. Review for performance.

Content 60

Content Statistics Lead Ranking Lead Scoring 60

markempa

AUGUST 12, 2013

With all of the tools available today, we have the distinct advantage of knowing far more about our potential customers than marketers in generations past. Generating quality content can be a difficult task, but it’s certainly not impossible if done correctly. Which brings me to another point …. Question #3.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. is perfect top-of-funnel content. Demand Metric.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Point viewers to your website for a free white paper, more information, or a discount offer. Using Videos for Lead Generation. Determine Your Goal. It also has some killer blog content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Leadspace

OCTOBER 16, 2017

Take Artificial Intelligence (AI)—a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. Find out how it’s done in our free white paper : Image credit: Pixabay | CC0 Public Domain.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

B2B Marketing Directions

MARCH 15, 2015

In response, many marketers have adopted a "more is better" approach, publishing more content across more channels in the hope of generating more impact. Throughout 2013 and 2014, TrackMaven used its software to analyze the content published by 8,800 brands. During 2013 and 2014, the volume of content per brand increased by 78%.

Effectiveness 45

Effectiveness Content Marketing Work Management Marketing Management 45

Hinge Marketing

JANUARY 3, 2014

Your firm’s educational content, including guides, blogs, and white papers, helps your firm establish its place in the online world as an authority in your industry. Sharing your content generates buzz about your firm. You Can Show What You Know. Your content should be relevant to your industry and thought-provoking.

Planning 48

Planning Content Marketing Work Management Blogger 48

Exo B2B

NOVEMBER 22, 2018

in order to generate leads and to make you known in this new market. as well as your promotion content campaign (this is where we generate leads) with mix medias. There’s a lot to say about content promotion since we’ve been around since 2013 in content saturation on the web. Source: Forbes May 2018).

Top of Funnel 51

Top of Funnel Marketing & Strategy Marketing Strategy Work Management 51

Content Standard

DECEMBER 19, 2015

Video views on the platform have exploded since Facebook adopted autoplay in 2013, to the tune of eight billion per day. Like on Instagram, YouTube, or Snapchat, celebrity content generates excitement and anticipation. User-Generated Content. The new feature aligns with Facebook’s aggressive emphasis on video.

Video Marketing 40

Video Marketing User-Generated Content Broadcasting Youtube 40

LeanData

JANUARY 5, 2015

So, once the term “data-driven” started showing up everywhere…in event names, white paper titles, news articles, and webcasts…I had to immediately jump on the bandwagon and change everything I was doing. I love being trendy. I mean really. How could such an amazing term be found, be available to me, and become so widely accepted?

Webcast 40

Webcast Marketing Budget Paper Trade Show 40

LeanData

JANUARY 5, 2015

So, once the term “data-driven” started showing up everywhere…in event names, white paper titles, news articles, and webcasts…I had to immediately jump on the bandwagon and change everything I was doing. I love being trendy. I mean really. How could such an amazing term be found, be available to me, and become so widely accepted?

Webcast 40

Webcast Marketing Budget Paper Trade Show 40

LeanData

JANUARY 5, 2015

So, once the term “data-driven” started showing up everywhere…in event names, white paper titles, news articles, and webcasts…I had to immediately jump on the bandwagon and change everything I was doing. I love being trendy. I mean really. How could such an amazing term be found, be available to me, and become so widely accepted?

Webcast 40

Webcast Marketing Budget Paper Trade Show 40

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). all from one story idea.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Online Marketing Institute

NOVEMBER 16, 2012

Topics Stats & Tools Training & Education Jobs White Papers. Factor in some user-generated content or questions - this is what will keep the consumer engaged. 2013: The Year of Social Merchandising. February 18-21, 2013. March 25-28, 2013. June 12-14, 2013. WHITE PAPERS. ); //. ); //.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100