KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Tutorial Library. How To Guides.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Webbiquity

DECEMBER 11, 2013

2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). This was post #3 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow! #2:

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Real-time updates help to break up longer and more traditional formats like blog posts and white papers, with something a little more fresh and easily digestible.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. What factors are you considering in your marcom plans for 2013? And it's time to add "content refresh" as an essential task in your regular marcom planning.

Planning 120

Planning Best Practices Content Paper 120

Martech

MARCH 28, 2023

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. When your audience anticipates value for merely clicking a button, you can easily get them to click, share or call.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 133

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

ViewPoint

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus. Focus for the First Quarter of 2013. While he said Big Data would be a major focus, it wasn’t the area that he thought sales should be focusing on.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

SmartBug Media

FEBRUARY 11, 2020

Hours, even days, can be spent creating an email, landing page , or white paper. Is the page clear about what you're offering and what you want the visitor to do: download a white paper or e-book, complete a contact form, and so on? This post was originally published on March 13, 2013, and was updated in February 2020.

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. The most sought after content are research reports, white papers, case studies and product reviews. Online content in the sales and marketing industries is dynamic and constantly changing. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

markempa

JULY 29, 2013

It’s no more difficult to produce online video content than it is to produce a white paper. Producing white papers ranked nearly equal across every range of difficulty with online video and phone apps, which leads to one important question …. What are some of the tangible benefits for adding video?

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

WriteSpark

APRIL 9, 2013

The product manager who wants an "objective" white paper will also want to see the most mentions possible of his or her product. Copyright(c) 2013, Janice King. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell. Source: [link].

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

The product manager who wants an "objective" white paper will also want to see the most mentions possible of his or her product. Copyright(c) 2013, Janice King. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell. Source: [link].'

Copywriting 120

Copywriting Microsite Copyright Case Study 120

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. The most popular type of content: white papers, read by 88% of buyers. eMarketer ). Not suprising, considering that 87% of SMBs say that social media has helped them either somewhat or a great deal in th past year.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

MARCH 24, 2014

James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website. Identify your goals.

Cost per Lead 120

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 120

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Visual Marketing Magic. The concept grew into a monkey-themed series.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Unlike long form blog posts, white papers, or in-depth videos, it can be easily digested on the platforms that consumers – especially young ones – are already utilizing.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Oktopost

MARCH 7, 2022

By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Did it provoke a new white paper on customer pain points? How can you determine social listening conversion rate?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 5% ad revenue market share in 2013. Industry publications and reports, helpful software and tools, and free white papers are all items that could entice business professionals. That should be no surprise, as Facebook held 7.4% Instagram & Pinterest.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Crimson Marketing

OCTOBER 9, 2013

White papers. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Guest blog posts. Email newsletters. PowerPoint presentations. Standard videos. Micro-videos (ie, Vine). Social media posts. Live presentations. But what can you expect in the future?

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

SnapApp

OCTOBER 24, 2013

For example, she or he downloads a white paper and then watches a webinar while providing contact info to view each. Their content might be generating leads, but they can’t always justify the cost. One major challenge arises when a prospect consumes multiple pieces of content before converting.

B2B Marketing 48

B2B Marketing B2B Bandwidth Marketing Automation Services 48

Crimson Marketing

OCTOBER 8, 2013

White papers. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Guest blog posts. Email newsletters. PowerPoint presentations. Standard videos. Micro-videos (ie, Vine). Social media posts. Live presentations. But what can you expect in the future?

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). From 2013-2015, marketing operations was more of a covert operation.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

SmartBug Media

AUGUST 19, 2019

69% more internet users used an ad blocking solution in 2014 than in 2013; as of the end of 2018, adblocking software has roughly 200 million daily active users. So what data is out there? How do users really feel about ads? 73% of internet users automatically disapprove of pop-up ads.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

KoMarketing Associates

APRIL 7, 2014

In summer 2013, AdWords announced that advertisers can also add descriptions below their sitelinks, according to Search Engine Watch, which published the screenshot example below. Google has been continuously making improvements to sitelinks options. For instance, anchor text titles aren’t the only thing that’s included with sitelinks.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – White papers and research reports (59%). Just 31% of Fortune 500 enterprises now maintain an official blog, down from 34% in 2013. 22 Content Marketing Facts and Statistics. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

ANNUITAS

JANUARY 6, 2015

Typically these campaigns promote a singular asset or event like a white paper, webinar, or an eBook. In Forrester’s 2013 report B2B CMOs Must Evolve or Move On , 97% of CMOs either strongly agreed or agreed “Marketing must do things it hasn’t done before in order to be successful.” The real question however, is what is next?

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Circle Studio

DECEMBER 19, 2019

white papers, eBooks, on-demand webinars, etc.), a top ten list from 2013), or for one reason or another, it just doesn’t belong on your blog or in your content portfolio. The starting point for understanding what evergreen content is “turning brown” is understanding what content you have in the first place.

Content 60

Content Statistics Lead Scoring Lead Ranking 60

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

NuSpark Consulting

JULY 13, 2016

The importance of emotional connection was brought to light in a 2013 partnership between the Corporate Executive Board (CEB) and Google. They conducted a survey of more than 3,000 B2B buyers and 70 marketers, as well as academics, thought leaders and consultants across several B2B industries.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

markempa

SEPTEMBER 9, 2013

We have all downloaded a white paper or attended a webinar. Related Resources: Lead Gen Summit 2013 in San Francisco (September 30 – October 3, 2013). Now, before introducing an alternative to BANT, I would ask you to think about the mindset of business prospects when they first express interest by sharing their identity.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Valasys

MARCH 13, 2023

Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. For example, you could send educational emails to someone who has downloaded a white paper or signed up for a webinar, gradually introducing them to your products or services and highlighting the benefits.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

SugarCRM

DECEMBER 11, 2013

White Papers. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3,

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Leadspace

OCTOBER 16, 2017

Find out how it’s done in our free white paper : Image credit: Pixabay | CC0 Public Domain. Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. Marketing technology clearly needs to be managed by marketers.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .”

Social Media 161

Social Media Media Viral Marketing Skype 161