Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). August 27, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Savanta

APRIL 15, 2014

It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose. Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so. In 2013 just 36% of B2B marketers used Google+, but in 2014 this has doubled to 61%. It’s Google+.

Social Media 120

Social Media Media B2B Fulfillment 120

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% The report is generated using a few of the algorithms from their paid analytics platform. Quintly is a dashboard tool that covers several social networks. You can analyze your Instagram content, the interactions generated from your photos and videos, plus details on filter usage. Union Metrics.

Analytics 95

Analytics Tools Best Practices Tagging 95

illumin

SEPTEMBER 25, 2023

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt. This can be through ads or sponsored posts.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. Pardot’s The State of Demand Generation.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. Social – When companies integrate with social networks to spread the word. — OREO Cookie (@Oreo) February 4, 2013. The Oreo SuperBowl campaign of 2013 is still fresh in our minds.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Web users in every age bracket, ranking only beneath shopping and social networking in popularity. Lead Qualification: Stop generating leads and start generating revenue.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Hubspot

MARCH 26, 2015

Why: Twitter has a low conversion rate in comparison to other social networks (0.22%), but yields a decent AOV rounding out at $70. Pinterest is popular across generations, with relatively equal audience sizes within Gen X, millennials and baby boomers. What’s more is that a Piqora study found that each pin generates $0.78

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% The report is generated using a few of the algorithms from their paid analytics platform. Quintly is a dashboard tool that covers several social networks. You can analyze your Instagram content, the interactions generated from your photos and videos, plus details on filter usage. Union Metrics.

Analytics 85

Analytics Tools Best Practices Tagging 85

The Point

OCTOBER 7, 2014

Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Lead Generation Cards are more visually engaging and thus generate higher engagement rates.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Curate user-generated content. User-generated content. Never do clickbait.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Customer Experience Matrix

OCTOBER 30, 2014

Many predictive modeling systems, especially for B2B lead scoring, supplement the client’s data with company and individual information they gather themselves from sources like social networks, Web sites, job boards, and government files. doesn’t do this. data management. self-service. around $50,000) and can go considerably higher.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. A/B Test on Social Networks. — Buffer (@buffer) November 25, 2013. Here're 6 more counterintuitive Social Media facts [link] pic.twitter.com/aPbIbrKqkD. — Share Content More Than Once.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Marketing Insider Group

JANUARY 26, 2015

Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. It has become an outlet for self and collective expression, now a communication mode of choice for younger generations. And, just last month, a new video app called Byte (developed by Vine’s former founder) said it had amassed 1.5

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Valasys

MARCH 4, 2020

The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume. Back in 2013, stories were introduced to Social Media by SnapChat and ever since have been adopted by other social platforms such as Facebook & Instagram.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. It’s worth noting the volume of conte nt as well. Final Thoughts.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. 50% of consumers use a combination of search and social media to make purchase decisions (source: Inc ).

Social Media 80

Social Media SEO Media Youtube 80

B2B Marketing Directions

MARCH 15, 2015

In response, many marketers have adopted a "more is better" approach, publishing more content across more channels in the hope of generating more impact. Throughout 2013 and 2014, TrackMaven used its software to analyze the content published by 8,800 brands. During 2013 and 2014, the volume of content per brand increased by 78%.

Effectiveness 45

Effectiveness Content Marketing Work Management Marketing Management 45

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Holy Social! With Jeff Bezos acquiring the Washington Post, he may try to take trend-generated news content to the next level. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now .

Personalization 137

Personalization Social Media Skype Blogger 137

LEADership

SEPTEMBER 5, 2013

Here are 5 steps you must follow in order to build a sustainable social strategy and accelerate your B2B lead generation: 1. Knee jerk reactions to negative social media conversations, over-the-top celebrations on social networks, spike and fall patterns on your social properties; none of these will deliver long term results.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

LEADership

SEPTEMBER 19, 2013

Part 2 – The Definitive B2B Lead Generation Checklist. Eiji Toyoda (past president of Toyota Motor Corporation (1967-1982), and Toyota’s chairman and advisor until his passing on September 17, 2013) was a game-changer in many ways. How do we do that in our lead generation and B2B marketing efforts?

Paid Content 40

Paid Content Marketing Management Paid Search Agency Mobile Advertising 40

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. When building an online presence, you’re really focused on generating awareness and driving organic reach.

Social Media 95

Social Media Media Business Social Networks 95

Marketing Insider Group

SEPTEMBER 16, 2015

Or the Sears exec who wanted to bond with employees so badly that he had IT create a social network, required employees to join it, joined himself under a fake name and argued with people who had negative things to say about the company. Marketers focus on external audiences and generating sales leads to drive revenue.

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Sprout Social

NOVEMBER 1, 2016

If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. One of the first things you should do when creating a profile on a social network is add your website or blog URL to your bio or about section. Research Your Destination.

Social Media 92

Social Media Class Word of Mouth Media 92

Content Standard

OCTOBER 2, 2014

Brands are also expanding their use of social tactics. Ninety-eight percent of companies market on at least one social network, and 58 percent plan to expand their efforts in 2014 to a social network that they did not use in 2013.

Social Media 40

Social Media Media Brand Identity Branding 40

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., In early 2013, Google devalued general directory links for search rankings. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. By subscribing to Vidyard’s blog, you will get articles pertaining to demand generation, marketing communications, small business marketing, and video production. Using Videos for Lead Generation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., technologies, including content syndication, online collaboration, blogging, and consumer generated media. Will this help or hinder the growth of the category? Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Marketing Insider Group

AUGUST 20, 2013

The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. They lean on User-Generated Experiences for purchase decisions. They are three times as likely to follow brands over a family member on social networks.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

EMagine B2B Blog

DECEMBER 22, 2014

billion in 2013. Twitter has grown from 241million in 2013 to 284 million in 2014. Twitter has grown from 241million in 2013 to 284 million in 2014. B2B’s who use Twitter generate twice as many leads as those who don’t. LinkedIn is responsible for 64% of all visits from social media channels to corporate websites.

Social Media 40

Social Media Statistics Media Youtube 40