KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. Ad Age Survey: What Advertisers Really Think About Facebook.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

KoMarketing Associates

MAY 28, 2015

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. As a result, digital video content production and/or digital video advertising will have the potential to reach what truly constitutes a growing global audience.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Digital B2B Marketing

DECEMBER 22, 2011

In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social advertising. Brand advertising will shift towards demand. Demand generation 9. It will not be the year of mobile (again). Mobile adoption will increase and marketers will progress.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social advertising. Brand advertising will shift towards demand. Demand generation 9. It will not be the year of mobile (again). Mobile adoption will increase and marketers will progress.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Lisa will let you know about best paid search PPC practices while warning of plausible advertising mistakes.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. Content and data are the important components flowing across the digital, social and mobile web. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. That’s it, right?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

SocialPilot

FEBRUARY 5, 2024

Repurposing influencer content for paid advertisement is a common marketing activity on Twitter. Long-term collaboration with influencers can benefit brands by generating more authentic and genuine content. Virtual influencers are created with the help of CGI (Computer-Generated Imagery). Don’t ignore micro and nano influencers.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

KoMarketing Associates

JUNE 12, 2018

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” Paid Media is Evolving – Fast. Visual Sitelinks. The reason?

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. Final Thoughts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Convince & Convert

JULY 24, 2013

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. Plus, now more mobile users keep location turned on, automatically appending their locale to Facebook, Twitter, Instagram, and Vine posts. Advertising as Youtility. Whither the Check-In?

Paid Search Agency 122

Paid Search Agency Ads Adwords Mobile Advertising 122

KEO Marketing

JUNE 22, 2016

The article focuses on how KEO Marketing delivers value to its clients, including boosting their brand recognition, generating better leads and increasing sales. Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. — OREO Cookie (@Oreo) February 4, 2013.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. Final Thoughts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

NuSpark Consulting

MAY 5, 2013

Your ads can have 5 options for lead generation: Get offers. Well, if you have a special offer just for mobile users, you can now set up a site link just for mobile. . Well, if you have a special offer just for mobile users, you can now set up a site link just for mobile. . Subscribe to newsletter. Get updates.

Adwords 100

Adwords Features Google Mobile Advertising 100

Marketing Insider Group

AUGUST 20, 2013

The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. They lean on User-Generated Experiences for purchase decisions. Mobile traffic as % of internet traffic is growing 1.5x per year (now still only 15%).

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. This is a great event focusing on B2B Marketing, Content Marketing and Demand Generation. I attended in 2013 and it was an amazing learning and networking experience, especially for any B2B marketer.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Buffer

NOVEMBER 27, 2018

Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. Since Snapchat debuted the Stories format in 2013, it’s gone from strength to strength and is quickly becoming the default format for content consumption and creation. Share user-generated content to Stories. ” The rise of Stories.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Sprout Social

MAY 21, 2019

The male audience share has also increased over time from 14% in 2013 to 20.5% These factors help make Pinterest nearly four times more effective at generating sales than other digital campaigns. 80% of Pinterest users access the channel via mobile. Women on Pinterest power buying decisions. As of 2019, 79.5% households.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Hubspot

OCTOBER 11, 2018

Beacon technology, first introduced by Apple in 2013, are small Bluetooth devices that can send alerts to smartphones based on location proximity. Walgreens, for instance, sends mobile coupons and promotions at its Duane Reade locations. Urban Outfitters, for instance, uses their technology to create a mobile-first loyalty program.

Mobile Advertising 69

Mobile Advertising Merchandising Conversion Rate Eye-Tracking 69

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. 22 Content Marketing Facts and Statistics.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. ADMA was established to represent the interests of marketers and advertisers against restrictive government regulation. Q: Biggest demand generation challenge? Q: How did ADMA get its start?

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

Outbrain

DECEMBER 10, 2018

Millennials are the most college-educated of any generation in history, and according to Oracle , millennial spending power will reach $3.4 And they’re already running the show, as a study conducted back in 2013 found that 87% of millennials had moved into management roles in the previous five years. trillion in 2018.

Advertisements 36

Advertisements Advertising Campaigns Mobile Advertising 36

Content Standard

JANUARY 16, 2015

Advertising dollars are flowing toward mobile, reemphasizing the smartphone’s role in the future of digital marketing. Mobile devices and product ads are driving these shifts. In turn, advertisers are spending about 26 percent more on smartphone ads. Smartphones are also stealing click share away from PCs.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Mobile Advertising Mobile Marketing 40

EveryoneSocial

MARCH 6, 2017

As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011. Our ability to succeed in any given country is largely dependent on its mobile infrastructure and advertising market. Mobile advertising is big and growing.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

LEADership

SEPTEMBER 19, 2013

Part 2 – The Definitive B2B Lead Generation Checklist. Eiji Toyoda (past president of Toyota Motor Corporation (1967-1982), and Toyota’s chairman and advisor until his passing on September 17, 2013) was a game-changer in many ways. How do we do that in our lead generation and B2B marketing efforts?

Paid Content 40

Paid Content Marketing Management Paid Search Agency Mobile Advertising 40

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. So how do you keep up with the times? Add a strong call-to-action.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Content Marketing Institute

FEBRUARY 5, 2019

And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption. And when brands don’t have the right strategy, protocols, or expectations to achieve success, the results can turn out to be more harmful than helpful (as was the case in 2013 for The Atlantic ). Click To Tweet.

Paid Content 100

Paid Content Branding Brand Identity Top of Funnel 100

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. On the advertising side of things, they can help a brand “own a moment” relevant to their audience and then curating, with the help of the Songza team, a playlist for it. Listen Now. The RSS feed is: [link]. Tweetable Moments.

Curation 131

Curation Television marketing Content Skype 131

SnapApp

DECEMBER 18, 2012

Mobile marketing is expanding over leaps and bounds with smartphone capabilities continually improving. There are more ways than ever to bring your business to consumers over their mobile devices. billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48

Outbrain

SEPTEMBER 4, 2019

Marketing automation is typically used for such digital marketing activities as email marketing, social media posting, push notifications, content marketing, paid or native advertising campaign management, e-commerce, audience management, lead scoring and much more. Salesforce Marketing Cloud – Pardot.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36