Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

OCTOBER 6, 2016

Web advertising is beset with problems. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

SpotMe Blog

MAY 11, 2023

And 30+ of them use our fully compliant life science event platform and mobile event app to help pharma companies deliver engaging events. How can they best help with planning and execution? We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

LeadSquared

JULY 14, 2013

“Mobile a pp install ads are one of most important new ad products from Facebook.” ” Mark Zuckerberg, CEO, Facebook . Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers.

Facebook 52

Facebook Ads Mobile Advertising Mobile Marketing 52

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Over the past six years, Zola has continued to expand its full suite of wedding planning tools.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Convince & Convert

JUNE 5, 2013

They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool hanger. Lowe’s (@Lowes) May 30, 2013. LowesFixInSix #Vine vine.co/v/bYwJZ7JrrEK.

Lead Generation 138

Lead Generation Twitter Email Marketing Generation 138

ViewPoint

APRIL 30, 2013

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Mobile Marketing Boom.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Think online collaboration tools like Google Drive. — OREO Cookie (@Oreo) February 4, 2013.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

KoMarketing Associates

APRIL 18, 2013

The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. Wendy Lea of Get Satisfaction, a helpdesk and customer community tool , reiterated how important it was to use the earned media you already have right in your back pocket: customer feedback. Utilize Your Customers.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

Content Standard

OCTOBER 31, 2014

Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer’s Retargeting Guide , 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Sprout Social

MAY 21, 2019

With a little help from a tool like Sprout Social , you may even find out exactly where your audience comes from and tailor your content accordingly. The male audience share has also increased over time from 14% in 2013 to 20.5% 83% of women on Pinterest use it to plan life moments, compared to 44% for Instagram and 53% for Facebook.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. On the advertising side of things, they can help a brand “own a moment” relevant to their audience and then curating, with the help of the Songza team, a playlist for it. Listen Now. The RSS feed is: [link]. Tweetable Moments.

Curation 129

Curation Television marketing Content Skype 129

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. So how do you keep up with the times?

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. Just 31% of Fortune 500 enterprises now maintain an official blog, down from 34% in 2013.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

SnapApp

JANUARY 6, 2014

I will make all my content mobile optimized. If you didn’t do this in 2013, you have to do it now. 56% of American adults have a smartphone and according to Latitude, 61% of people have a better opinion of brands when they offer a good mobile experience. You can’t afford not to be mobile optimized in 2014.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

SnapApp

DECEMBER 18, 2012

Mobile marketing is expanding over leaps and bounds with smartphone capabilities continually improving. There are more ways than ever to bring your business to consumers over their mobile devices. billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48

Hubspot

APRIL 4, 2018

And, get this: It's not all about Facebook. An IRA Purge From Facebook. The announcement noted that many of these Pages ran ads that have also been removed from Facebook. It’s why we don’t want them on Facebook.". Users can expect a further explanation from Facebook in the coming weeks, Stamos said. Source: Amazon.

Amazon 67

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 67

Hubspot

DECEMBER 23, 2012

That's why we compiled this list of stories you definitely shouldn't miss (especially if you're diligently planning for a killer 2013 when you return from your holiday vacation). Instagram Updates Privacy Policy, Begins Sharing Data With Facebook, From Marketing Land. These new terms will take effect on January 19, 2013.

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

MARCH 1, 2015

Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. Snapchat''s user base grew by 57% in the first three quarters of 2014, and Facebook Messenger grew by 50%. from the previous time period in 2013.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Marketing Insider Group

JANUARY 6, 2020

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques. Social Media Marketing World was founded by Social Media Examiner in 2013.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Onalytica B2B

SEPTEMBER 16, 2015

What were once standalone websites and online chat services; are now advertising spaces and business opportunities. There are now 40 million small businesses using Facebook ‘pages’ and it is riddled with adverts and promotional links smartly catered for each individual. In 2003, social networking website MySpace was launched.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

OCTOBER 3, 2012

This feature is still in beta, being tested with a select few advertisers before it rolls out to more brands in early 2013. Here, take a look at an example from Twitter's blog post announcing the surveys: The tweet shows up within a user's timeline, on both desktop and mobile devices.

Customer Surveys 28

Customer Surveys Twitter Mobile Advertising Purchase Intent 28

Hubspot

APRIL 28, 2013

In addition to the launch of Facebook''s new mobile design for business pages , Foursquare is also making a change to the look and organization of its local business pages. LinkedIn Launches New Contacts Tool to Make Relationship Management Easier, From the HubSpot Blog. Read the full story on The Next Web.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Hubspot

SEPTEMBER 30, 2012

Why Facebook Just Opened an Online Store, From Wired. You might’ve noticed Facebook rolled out a new promotional tool called “ Offers ” recently, where Facebook users can find and share discounts from brands they 'Like.' Well get ready, because this is all about to change. Simple as that. Have you heard?

Mobile Marketing 28

Mobile Marketing Twitter Advertising Agencies Mobile Advertising 28

Hubspot

OCTOBER 9, 2015

1) Native Advertising. Not to mention, spending on native advertising is expected to grow to $21 billion in 2018, rising from just $4.7 billion in 2013. More specifically, sponsored content is a form of native advertising that aligns with the subject matter and design of the page in which it is displayed.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

MAY 23, 2013

It''s no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. According to the 2013 State of Inbound Marketing , only 9% of companies employ a full-time blogger , but I bet we''ll see this percentage grow in the coming years. People like.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

TrustRadius Marketing

JUNE 28, 2018

In this guide, we’ll give you insights on how to use Facebook to market your brand to a consumer audience. As the world’s most popular social network, and one that offers many tools for advertisers to personalize and measure their campaigns, Facebook is a powerful way for you to reach consumers. What are Facebook Ads?

Paid Search Agency 53

Paid Search Agency Facebook Online Marketing Ads 53

B2B Marketing Traction

MARCH 1, 2013

Usage of Facebook on desktops has declined in recent months. I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Add to that Facebook’s many changes to privacy settings so that we users have to learn and re-learn as they change. Don’t get me wrong.

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

Single Grain

DECEMBER 24, 2019

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. But if I search for the same phrase on Amazon, I’m more likely in purchase mode.

Amazon 90

Amazon Cost Per Click Paid Search Agency Trends 90

Hubspot

MARCH 30, 2020

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. After using WhatsApp for a few months, it was pretty apparent that this simple Wi-Fi fueled tool was going to be a big innovation in the telecommunication industry. It's also gained major attention from brands.

Paid Search Agency 100

Paid Search Agency Brand Identity Branding Planning 100

Content Standard

JUNE 23, 2016

Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

seo.co

DECEMBER 18, 2020

Greater unification with mobile. Local results on desktop are starting to shift to a layout friendlier for mobile devices. Users are starting to grow used to local results, and are using mobile devices (which almost always make queries local) more than ever before. 5 Great Citation Tools for Local SEO .

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. From that position, I migrated to marketing and attended night school, becoming a Chartered Institute of Marketing trained marketer responsible for a mobile product portfolio.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Online Marketing Institute

JANUARY 16, 2013

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Storify – I love this tool. Pinterest is the ultimate visual content curation tool! Events Calendar.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Webbiquity

JANUARY 21, 2014

To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts. While every company wants lots of Twitter followers and Facebook “Likes,” Shelly Kramer (again) provides a helpful reminder that it matters who is doing that following and liking. by Pitch Magazine.

Social Media 100

Social Media Social Marketing Tips Media 100