Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? The 20 Best Marketing Conferences of 2013. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The Most Important Marketing Metrics.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Top 7 Free Instagram Analytics Tools. Simply Measured.

Analytics 85

Analytics Tools Best Practices Tagging 85

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

JULY 1, 2014

Created: May 29, 2013. Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. Created: November 25, 2013. Created: June 5, 2013. Return to the Top.

Link Building 120

Link Building Paid Content Google Advertorials 120

Contently

SEPTEMBER 24, 2021

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. First, Facebook announced you’d no longer need a college email address to join the platform.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

Hubspot

MARCH 10, 2018

Messaging blog WABetaInfo released new information today indicating that Facebook has plans for major changes to Messenger. Among them are a new design, auto-translate tools, and the addition of disappearing visual content. Facebook's Big Plans for Messenger. Snapchat has become the Facebook R&D lab," Cirillo says.

Facebook 77

Facebook Content Acquisitions Features 77

Buffer

NOVEMBER 27, 2018

And just as popular culture, music, and fashion move on, Facebook should too. For nearly a decade, the News Feed was the jewel in Facebook’s crown. Facebook was meant to help people stay connected with those closest to them. ” And that should be a big worry for Facebook. This wasn’t the way it was meant to be.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Well a while back, Google announced support of Google Authorship statistics via Webmaster Tools. But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. Keep an eye on your Webmaster Tools (WMT) account. While WMT can give you some information on load time, tools like Pingdom can also offer some insight.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

OCTOBER 10, 2013

While Google Webmaster Tools may not have all the keyword data, features, and functionality we’d like (and that it’s certainly capable of), it does provide publishers some of that missing keyword referral data, right down to the page level. I also loved Kaylor’s idea to look at your Facebook insights data for content creation.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Crimson Marketing

MAY 23, 2013

3: Invest in Passionate Community Managers to Improve Facebook Reach. 6: ‘Facebook-ize’ Your B2B Brand. Being successful on Facebook is determined by answering these 6 questions: What do you sell? 10: Obtain Great Facebook Results (Even if You’re Highly Regulated). Use Facebook ads. #11: Use Facebook ads. #11:

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Tomorrow People

APRIL 22, 2013

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Your digital marketing agency will be very keen on increasing your social media presence and they are right in that this is a valuable tool. Use Backlinks Wisely.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Your digital marketing agency will be very keen on increasing your social media presence and they are right in that this is a valuable tool. Use Backlinks Wisely.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ClearVoice

FEBRUARY 2, 2024

This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. This can be a simple but useful tool, but the data will be too dirty to use if your brand name is a generic term such as ‘Shell’ or ‘Seat’. If you only use inbuilt analytics platforms (such as Facebook Insights), you can only see the tip of the iceberg. That’s rare.”

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

ClearVoice

JUNE 19, 2023

For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Additional uses for AI tools include attention metrics that analyze the success of campaigns, Forbes says. Zippia ) 93% of marketers use Facebook, the most-used platform. ( of all web traffic.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Webbiquity

SEPTEMBER 26, 2017

AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. There are many marketing tools you can use to create a simple webinar, such as ClickMeeting.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The early 2000s also saw the birth of Facebook in 2004 (originally launched as Thefacebook). billion social media users across the globe.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. 93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. Job boards sourcing: Online job boards have become the go-to tool for job seekers. His reasoning?

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Content Standard

JUNE 15, 2015

At first, I didn’t know how it happened—didn’t know what force was responsible—but the act of logging into Facebook shot me back and forth through time. It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Content Standard

JULY 27, 2015

A recent study, which was conducted by Pew , found that 63 percent of users on both Twitter and Facebook turn to those platforms to find their news. That’s a sharp increase from 2013, when just 52 and 47 percent, respectively, said the platforms were valuable for their news offerings. More People Turn to Social Media for News.

Social Media 40

Social Media Twitter Facebook Trends 40

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. 93% of companies use LinkedIn for recruiting , while 66% use Facebook and 54% use Twitter. Job boards sourcing Online job boards have become the go-to tool for job seekers. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Then there have been controversies around social, particularly with Facebook and Twitter. Data analytics have come a long way as a powerful tool for editors to know what their audiences care about.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Paul Gillin

JULY 25, 2013

Social media gets discussed ad nauseam as a marketing tool, but it does have other business applications. In the case of customer service, that’s something apparently ignored by many businesses.Only 44 percent of the top 25 online retailers respond to complaints on Facebook within 24 hours according to the data compiled by Desk.com. .

Case Studies 50

Case Studies Social Media Case Study Facebook 50

LeadSquared

JULY 14, 2013

“Mobile a pp install ads are one of most important new ad products from Facebook.” ” Mark Zuckerberg, CEO, Facebook . Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers.

Facebook 52

Facebook Ads Mobile Advertising Mobile Marketing 52

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Customer Experience Matrix

DECEMBER 14, 2016

Data can be read by Tableau and other third-party tools for analysis and reporting. But BlueVenn's signature selection tool has always the Venn diagram (intersecting circles). In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Excelsior Research

APRIL 22, 2022

On the auspicious month of November 2013, UAE was elected as a host to world expo 2020 by the members of the Bureau international des expositions and the UAE welcomed this decision joy and warmth; by celebrating with fireworks from the world tallest building, Burj Khalifa. Share on facebook. Subscribe Now. Share on twitter.

Allocation 52

Allocation Buzz Mobile Marketing Conference 52

BenchmarkONE

JULY 20, 2022

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . Larry is also the CEO of MobileMonkey , a Facebook Messenger marketing solutions provider. . Mari Smith is often known as the “queen of Facebook” for good reasons. Seth Godin.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

SpotMe Blog

MAY 11, 2023

By offering strategic planning, captivating content development, seamless logistics management, and the integration of advanced digital tools, the MedComms agency helps pharma clients effectively communicate their message, connect with healthcare professionals, and make a lasting impression within the industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98