Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. When you create your next Facebook post, think about how your post could drive clickthroughs. Let''s say I went to YouTube because I wanted to see Seth Godin''s keynote from INBOUND 2013 (Side note: He''ll be back at INBOUND 2015 this year.

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Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

AUGUST 13, 2014

And it''s about more than writing blog posts and setting up landing pages and generating leads. To be an effective inbound marketer, you also need to be able to nurture those leads and help your sales team close them into customers, too. It’s impossible to know when leads are ready to become customers. Email is dead.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

SEPTEMBER 26, 2012

This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. This office will provide support for our 600+ customers and 100 value-added resellers outside the U.S. Lead and customer profiles automatically adapt based on changing preferences and interactions with your company.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. In fact, in 2013, over 50% of all emails were opened on mobile. "Sometimes, what happens is your older leads are still opening your email, while new signups have no idea your newsletter is coming.

Email Marketing 28

Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

Hubspot

MARCH 3, 2014

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. As David Moth writes on the Econsultancy blog -- “It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.”

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. Contrary to rumor, email is not dead. Email Performance Trends.

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Stats Email Marketing Clickthrough Click Rate 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

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Linkedin Paid Search Agency Ads Cost Per Click 28

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book.

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Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

markempa

APRIL 14, 2014

After realizing this challenge, Shelby and the team at Adobe put forth the idea that by creating more useful and relevant content to prospects, they could use that data to better qualify leads to Sales and discover where those leads were in the buying process based on what webinar content they consumed. You might also like.

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Lead Qualification Webinar Metrics Lead Scoring Lead Ranking 120

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. Is your sales team upset with your marketing team for sending them subpar leads? There’s no doubt about it, SEO is hugely important in attracting leads. 1) Segment your lists.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. Include an exclusive value proposition (like a 20% off deal or a free ebook) so people know what they're getting.

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Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JULY 17, 2013

In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. Millennials don’t necessarily value the touch and feel of a product -- but rather the ease of acquisition and use of a product. By analyzing open and clickthrough rates, you can more effectively make the necessary adjustments to increase conversion rates.

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Advertising Agencies Tactics PPC CAN-SPAM 28

Hubspot

JANUARY 4, 2013

And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. This means that marketers who rely on email to generate leads and sales need to construct email marketing programs that provide value, not spam, to their email lists. 6) Do Not Call Registry.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 30, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead.

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Template CMS Development Buyer Personas Lead Scoring 78

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. Recipients value these messages because they’re more relevant than most broadcast emails. You have until September 8, 2013 to enter. MB : Absolutely!

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Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

SEPTEMBER 3, 2014

That''s where the "Convert" or lead generation phase of the inbound methodology comes into play. You need them to convert into leads. Without landing pages, you’ll have a much harder time converting your website visitors into leads. Clearly, landing pages and lead generation go hand in hand. Actually, it depends.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

DECEMBER 11, 2013

Add in the level of nuance that tends to surround search rank and you''ve created a perfect storm for misunderstanding and misattribution. Does factor X directly affect rank or merely influence it? Everything from the mobile optimization of your site to the social virality of your content also influences your search rank.

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28

Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

DECEMBER 20, 2012

This blog post, an excerpt from our new ebook, 17 SEO Myths You Should Leave Behind in 2013 , will point out seven of the most common myths and assumptions about how SEO works, and debunk them for you so you’re not wasting a single moment on things that simply don’t matter for SEO moving forward. Myth #1: We Must Rank Number One.

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Hubspot

MARCH 7, 2014

Is your newsletter supposed to help you generate leads? However you like to gather content is up to you, but great places to look for content are your company''s blog, social media accounts, lead gen content, internal newsletters, and training documents. Have one in place? Go ahead, skip to the next section.). Get more email contacts?

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

JUNE 19, 2014

A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

APRIL 18, 2015

Since HubSpot acquired Agency Post in December 2013, the team had been planning to redesign the site and move it to the HubSpot COS platform. We're smart, so we included a noindex, nofollow tag in the new blog's settings so that search engines wouldn't find duplicate content in the weeks leading up to the official launch.

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Paid Search Agency Google Advertising Agencies Domain 28

Hubspot

MAY 15, 2013

Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well. In addition, aspiring PR pros were taught to tailor the release to the few, not the many.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

SEPTEMBER 9, 2013

As you probably know, one of the main benefits of blogging is the search engine optimization (SEO) value it provides. In fact, earlier this month, I analyzed traffic to this very blog and found that in July 2013, 69% of the blog post visits we received in July were to blog posts published prior to July. That''s a lot of traffic.

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