Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. 16) Commercial emailers account for 70% of spam complaints.

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Hubspot

JANUARY 4, 2013

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. These ads, however, can often be skipped after the first few seconds. 3) Mandatory Email Unsubscribe.

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Hubspot

JULY 17, 2013

Now that matters, and so does knowing how we can communicate with them. I''ve written about this extensively in my latest ebook, The Guide to Marketing to Millennials , but in this post I just want to break down how you can shift some of your more traditional methods of marketing to appeal to the Millennial generation. Direct Mail.

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Hubspot

JUNE 21, 2016

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates.

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Clickthrough Email Marketing Tips CAN-SPAM 78

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. Having said that, I do believe that the more behavior you can capture, the more relevant your messages become, and you can automate more messages. For others, it does.

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Hubspot

DECEMBER 11, 2013

Add in the level of nuance that tends to surround search rank and you''ve created a perfect storm for misunderstanding and misattribution. Does factor X directly affect rank or merely influence it? Everything from the mobile optimization of your site to the social virality of your content also influences your search rank.

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Hubspot

MARCH 7, 2014

You''ve got to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines, all while staying within the confines of email law. (Oh, Is your newsletter supposed to help you generate leads?

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