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4 Ways This Big Brand Blew It on Twitter

Convince & Convert

Sprint (@sprint) September 20, 2013. Some Sprint customers were upset that package pricing and ingredients were shifting: @sprint i honestly hate your service u need to update the signals for all your towers — S€P.27 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013.

Twitter 153
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Why Investors Need to Use Social Media

Convince & Convert

It is now widely accepted that Twitter has become the most immediate and up-to-date source of news on the planet. We investigate three of the biggest: Twitter, LinkedIn, and Facebook. Leveraging Twitter to Predict Market Movements. And that’s precisely where social media comes in. LinkedIn Provides Industry Insights.

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Content Strategy: Creativity vs. Analytics

ClearVoice

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Your audience may laugh, cry, or dance but not buy. Going viral pays. Diluting your brand’s perception in the market.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. 8 Ways to Use Social Listening. Reputation Management.

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Super Bowl LVI: Trends & Solutions to Reach Viewers

Digilant

And while increased viewership is excellent, it also means the price tag for the already historically expensive ad spots is climbing even higher. . Take Oreo’s viral ad of 2013, for example. Leverage CTV / OTT to either complement your TV buy or reach your audience more effectively across proven channels. Social Media.

Trends 52
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9 Valentine's Day Marketing Campaigns to Inspire You

Hubspot

Just before Valentine's Day in 2018, Facebook Messenger's Twitter announced that if you shared that you were "In a Relationship" with a friend you were messaging, celebratory hearts would rain down in your Messenger thread with that person. But, on the night of Valentine's Day, Burger King customers can buy an adult meal with an "adult toy.".

Campaigns 101
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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. This is largely based on the developing world having access to cheap smartphones and data plans as opposed to having to buy a laptop or desktop device to access the Internet.