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Is Social Media Just Winning Price Sensitive Customers?

Digital B2B Marketing

In social media, marketers buy attention with promotions or discounts. 44% connect with brands on Twitter for discounts (source). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm. Content Social Media alienware Jay Baer preference segment pricing social media twitterAnd research shows consumers expect this from marketers. For social media to become an important part of the marketing mix [.].

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21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Many factors influence the price of a website. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. What other considerations would you include in determining the price of a B2B website?

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Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

In social media, marketers buy attention with promotions or discounts. 44% connect with brands on Twitter for discounts ( source ). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm. Consistent discounts and promotions erode your pricing power; preference increases your pricing power. Know Your Audience.

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The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

And yet in our information-dense world of the Internet, we’re starved for clues to help us determine leadership and authority and we readily turn to “badges of influence” like number of Twitter followers or even a Klout score as convenient indicators of power. search turned up a market price of $199 for 10,000 likes. The business case for buying Likes. My instinct said no.

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No Cookies for You – How to Get Sales to Talk Value, Not Price

B2B Marketing Unplugged

Last week we looked at why we need to do a bit of work on our pricing to help insulate the P part of things from the L part of things and come up looking pretty good despite having mucked up the budget and let sales have its way with revenue. What you end up with is the Pocket Price. Except that nobody actually asked them to match or beat a competitive price. No problem.

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Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. 60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Sell Twitter. They expect Twitter’s stock price to fall to $32 (it closed at $62.53 on 1/21).

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Why do we need prices on B2B websites? There is no secrecy.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Twitter Ads. Twitter Advertising. Once reserved for high budget advertisers, Twitter ads are now available to everyone with no minimal spend.  If you’re really into Twitter, you be enamored by this Twitter management tool.  Act-On is a very moderately priced solution but is quite robust.  Media Buying. look it up.  Acquisio.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Fake follower sites can reportedly tell if you followers are real or fakes and fakes are a sign that you have been buying followers. Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. Twitter Favorite Spam. The Dirty Dozen: Twitter’s B2B Marketing Spammers. Apparently, then its different.

LinkedIn and Twitter Advertising and Marketing Options; A Primer


LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. Pricing is based on cost-per-recipient.  Twitter. Twitter has a number of unique marketing opportunities. 

It’s easy to buy attention but can you earn it?

grow - Practical Marketing Solutions

If you’ve ever taken an economics class, then you know that this causes the price of attention to rise. Attention isn’t available at bargain basement prices. You can buy ads, and drive tons of traffic to your blog or company web site.  You can follow him on twitter @skooloflife. By  Srinivas  Rao, Contributing {grow} Columnist. Characteristics of a Tribe . 1.

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Emotion vs. Promotion: How to Get a Customer to Buy

Vertical Response

Where advertising offers a reason to buy, sales promotion offers an incentive to buy.” In other words, promotions are an excellent way of boosting sales over a short amount of time by offering something exceptional to your target audience. Offering promotions on a regular basis may cause your customers to wait for the next promotion, instead of buying right away. Seeing an item going for less than half its regular price may make a potential customer sit back and think, “Oh, this won’t hurt my wallet as much, might as well get it now.”

What Can a Super Bowl Ad Buy You in Content Marketing?

Junta 42

Back in 2008 I looked at how much content marketing you could buy for the price of a Super Bowl ad. Four years ago, the price for a 30-second-spot was $2.7 Today, you can buy even more. The average Content Marketing Institute blog post is shared approximately 600 times via Twitter, Facebook, LinkedIn and Google+ over a six-month period. Here are a few examples.

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20 Things You Can Buy Right Now With Your Leftover Marketing Budget


At the same time, you don''t want to just recklessly buy junk to spend your budget -- your boss won''t like seeing hundreds of dollars go to random purchase that have nothing to do with your business. To help you figure out what to do with your leftover cash, here are 20 things you can buy right now that''ll make your team and boss happy. so don''t you want them to look good?

Should Your Business Buy Tumblr Ads?

It's All About Revenue

Last week, Tumblr announced it would open its door to advertisers – albeit on its own terms and at a steep price point. The open question is, Will anyone buy Tumblr ads? However, for most companies the site is not on their radar or a lower priority after Facebook, Twitter and YouTube.”. If the insular nature of Tumblr ads doesn’t keep marketers from biting, the price tag might. The minimum purchase commitment of $25,000 means you’ll likely need a big marketing budget to buy in. Should Your Business Buy Tumblr Ads? Now it’s time to cash in.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Social media has dramatically altered the buying process as well as marketing practices. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

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How to Buy a Higher Klout Score and Increase Your Social Media Influence

WindMill Networking

Disclaimer: This blog post is in no way condoning the gaming of, or attempts to “buy,” a higher Klout score. This post is also in no way stating or inferring that any given user of the platforms mentioned below, regardless of their metrics or “prices” on the respective platforms, has ever utilized the method I am about to explain. Thanks! But how?

8 Ways to EARN Media Attention Instead of Buying It


Ways to Earn Media Attention Instead of Buying It. 1) Consider a Unique Pricing Strategy. Who says that pricing can't be a differentiator? Dow Jones Bar in Barcelona prices its drinks based on demand, just like in the stock market: my purchase of Heineken will make it more expensive for others. Looking to attract more media attention? Don't have a lot of data?

Pricing B2B Solutions with Customer ROI

Tom Pisello

Monday, April 19, 2010 Pricing B2B Solutions with Customer ROI A recent article "How to price IT products in 7 steps" by Arpon Kar caught my eye about how vendors should use ROI to properly price solutions. 7.Discount that sum by the operating profit margin of your client, and quote the calculated price. The End of Marketing as We Know It: Overcoming Buy.

Your Simple Guide to Launching a Twitter Advertising Campaign


So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. On Twitter, get started here.

The 6 Major Buying Influencers

Sales Intelligence View

Cialdini discusses key principles for getting others agree with you and convincing them to buy from you. Basically everything has changed since 2006; Twitter was founded in 2006 – think about how much Twitter alone has changed the sales game. So what are Cialdini’s 6 buying influencers, and how do they apply today? Buying alternative. Problem recognition.

Social Media Explained. Really.

grow - Practical Marketing Solutions

You don’t need to know the latest twist in Facebook’s EdgeRank algorithm or even how to set up a Twitter account. kept the book short (130 pages) and the price low (less than coffee with a friend at Starbucks) so that this can be enjoyed by anyone who needs this valuable guide. Buy Social Media Explained now on Amazon. Buy Social Media. You need the answers.

3 Top Social Automation Tools


While there are a lot of competitors in this space, including  Sprout Social , that do similar things; however, I keep coming back because of the axiom “nobody ever got fired for buying IBM equipment.” Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. It might even be one of my most successful posts. HootSuite. SocialOomph.

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The Single Most Important Element for Increasing B2B Lead Gen and Sales


Upon closer examination, the move toward consumerization seems to boil down to embracing one key concept long pursued by B2C brands: minimizing friction across the promotion and buying process. Business buyers won’t buy from vendors who lack visibility in search and social media. Each member of the buying committee will have his or her own questions and unique information needs.

Five Ways B-to-B Marketers Need to Change Their Game


The Internet has driven dramatic changes in business buying behavior.  Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. In Business buying processes are getting longer, and—most important—involving more parties than ever before. 

Buying Marketing Technology: Whose Recommendations Do You Trust?

Marketing Action

The publisher then turned the paper’s car review section into advertorial (“I don’t know why we have to upset our advertisers like that.”) and from then on, all the automotive reviews were positive. (My husband moved on to another section of the paper.) It might have been the advertisers’ gain, but it was the readers – those looking to buy new cars based on trustworthy information – who lost.

Contactually is a flawed secret weapon


Shoes have never been cheaper and easier to buy and use to great effect. Contactually doesn’t allow me to send all my 300 allocated emails at once :  at my price point, I have access to being able to email 300 ScaleMail mail-merged emails per day. While online influencer marketing  is my  raison d’être, business development is my new jam. Nothing’s perfect.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through. Sounds simple, right? There are plenty of charts and graphs too. of Tiecas, Inc.

How Much is Your Address Book Worth?

B2B Lead Generation Blog

would sit at his desk and spin the cards around like I was a contestant on “The Price is Right.” There are free digital groups you can join such as LinkedIn Groups and Twitter that allow you to get really close to your targeted prospects.  . SK :  I use Twitter to connect with people. People don’t buy from websites; people buy from people” — Flint McLaughlin, Managing Director and CEO, MECLABS (parent company of MarketingExperiments). Tweet How much is your address book worth? MEx : How do I know if I need to expand the size of my current network?

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How to Build Your Influencers in Social Media


You probably already have a publicist and an agent and folks are falling all over themselves help you monetize your millions of followers on Twitter. First, buy some domain names. Buy as many as make sense and you can afford not to lose. Buy more than you need because you can let some go if they don’t resonate with you in the long run or if folks don’t like them.

Your Feedback is Needed! This Year’s B2B Website Usability Survey

KoMarketing Associates

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. First, B2B buyers need pricing and marketing collateral and they expect to qualify their vendors in a straight-forward process. The 2014-2015 Survey is Here! Give Us 10 Minutes & Win. Here it is!

The Fish in the Barrel Don’t Like it When You Shoot

B2B Marketing Unplugged

Long ago, we discovered that if people are bored enough, excited enough or thirsty enough we can sell them pretty much anything, at pretty much any price. Oddly, security doesn’t seem to add 70% to the price of magazines, carbonated drinks or chocolate bars. This is more than just good old-fashioned price gouging, my friends. or follow me on Twitter @bizmkter.

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YouTube Views Don’t Matter – Here Are 5 Metrics That Do


” Did this video make you want to buy the product, or take action to find out more about that company’s services? How much does it cost to buy 1 million views? The lowest possible price possible per view is one cent. 01 x 1,000,000 equals $10,000, a reasonable price to get a million views. YouTube subscribers are like followers on Instagram or Twitter.

What is a Marketing-Qualified Lead? What MQL Really Means


It’s also desirable to get the social network information whenever possible: Twitter handle, LinkedIn profile, and so on, depending on the social patterns of your most desirable customers. However, the form didn’t have any field asking whether I wanted to buy anything. Did they visit our pricing page? We are talking with an influencer in that buy cycle. Toasts were made.

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Sometimes you don’t need community. Sometimes you just need a hamburger

grow - Practical Marketing Solutions

observed a talk recently where a leading social media speaker told the audience that people don’t want to buy something. You know, you just feel hungry and you want a juicy, grilled patty of meat. I don’t want to join a movement. I don’t need a community and I don’t want to be part of something bigger. I don’t need human connection through Twitter.

7 B2B Buying Signals Marketers Should Pounce On


If you’re not taking advantage of prospect behavior to drive conversion, here are 7 buying signals you should look out for and specific actions you can take to increase sales. 7 B2B Buying Signals All Marketers Should Track and Pounce On. 1. Visited Your Pricing Page. Checking out the pricing page usually means one of two things. Well, you can. Nothing.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Enjoy! Email this to a friend?

How to Improve Your Website Experience: 10 User Testing Tools to Try


When our jeans no longer fit, we buy new ones. Pricing: CrazyEgg offers four different pricing packages that range from $9 per month to $99. 2) Loop11. Pricing: Loop11 offers three pricing packages based on the size of your company: Micro ($158 per month), SMB ($410 per month) , and Enterprise ($825 per month). Pricing: $49 per month. 5) HotJar. Surveys.

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How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

With these thoughts in mind, I want to walk through some ways to map your content strategy to match the three primary stages of the buying cycle and the types of content that might resonate best with the audience at each stage. Qualities of this visitor:  At this stage of the buying cycle, prospects are likely looking for content that meets their personal or organizational needs.

The Most Important Force for Increasing Leads and Sales


Upon closer examination, the move toward consumerization seems to come down to embracing one key concept long pursued by b2c brands: minimizing friction across the promotion and buying process. Business buyers won’t buy from vendors who lack visibility in search and social media. Each member of the buying team has his or her own questions and unique information needs.