Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). Why do we need prices on B2B websites? This may include basic pricing information. Resources MORE >>

By the time a prospective buyer contacts a vendor, they are closer to a decision and their information needs reduced to a small number of very specific questions (almost always including price). Tools like LinkedIn, Twitter and blogs not only enable sales pros to learn more about their prospects before the sale, they also raise the expectation that sales people will do so. Tags: Social Media Marketing b2b sales cycle b2b sales process blogging LinkedIn sales collateral social media trade magazines Twitter Web Presence Optimization WPO What will they find? DBXNT74M6AKY. MORE >>

If you’ve ever taken an economics class, then you know that this causes the price of attention to rise. Attention isn’t available at bargain basement prices. You can buy ads, and drive tons of traffic to your blog or company web site.  You can follow him on twitter @skooloflife. By  Srinivas  Rao, Contributing {grow} Columnist. As the social web gets flooded with content creators, the supply of attention is decreasing while the demand is increasing. Even if you manage to get it cheap,  it won’t last long. Embrace the nature of social conversations. MORE >>

Last week, Tumblr announced it would open its door to advertisers – albeit on its own terms and at a steep price point. The open question is, Will anyone buy Tumblr ads? However, for most companies the site is not on their radar or a lower priority after Facebook, Twitter and YouTube.”. If the insular nature of Tumblr ads doesn’t keep marketers from biting, the price tag might. The minimum purchase commitment of $25,000 means you’ll likely need a big marketing budget to buy in. Should Your Business Buy Tumblr Ads? Now it’s time to cash in. MORE >>

Ways to Earn Media Attention Instead of Buying It. 1) Consider a Unique Pricing Strategy. Who says that pricing can't be a differentiator? There are many businesses that have tried to distinguish themselves by having a unique way to price their products/services -- whether it's by charging for soda based on the temperature outside, using a "pay what you want" approach , giving cocktail discounts based on Facebook's stock losses or, my personal favorite, demand-based pricing. Unless, of course, there's a crash -- when drinks can be bought at bargain prices! MORE >>