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4 Ways This Big Brand Blew It on Twitter

Convince & Convert

Sprint (@sprint) September 20, 2013. Some Sprint customers were upset that package pricing and ingredients were shifting: @sprint i honestly hate your service u need to update the signals for all your towers — S€P.27 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013.

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Why Investors Need to Use Social Media

Convince & Convert

It is now widely accepted that Twitter has become the most immediate and up-to-date source of news on the planet. We investigate three of the biggest: Twitter, LinkedIn, and Facebook. Leveraging Twitter to Predict Market Movements. And that’s precisely where social media comes in. LinkedIn Provides Industry Insights.

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Content Strategy: Creativity vs. Analytics

ClearVoice

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Your audience may laugh, cry, or dance but not buy. Going viral pays. Diluting your brand’s perception in the market.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. 8 Ways to Use Social Listening. Reputation Management.

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9 Valentine's Day Marketing Campaigns to Inspire You

Hubspot

Just before Valentine's Day in 2018, Facebook Messenger's Twitter announced that if you shared that you were "In a Relationship" with a friend you were messaging, celebratory hearts would rain down in your Messenger thread with that person. But, on the night of Valentine's Day, Burger King customers can buy an adult meal with an "adult toy.".

Campaigns 101
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Super Bowl LVI: Trends & Solutions to Reach Viewers

Digilant

And while increased viewership is excellent, it also means the price tag for the already historically expensive ad spots is climbing even higher. . Take Oreo’s viral ad of 2013, for example. Leverage CTV / OTT to either complement your TV buy or reach your audience more effectively across proven channels. Social Media.

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Super Bowl 2019: Digilant Releases Infographic

Digilant

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. The average American will spend $81.17