B2B Marketing Traction

FEBRUARY 14, 2013

Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. (I 70% are from marketers. Bad, bad marketers.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

Digital B2B Marketing

DECEMBER 22, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Video will come into its own for B2B marketers in 2012. B2B marketers will use video as a way for subject matter experts to more easily create content.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Video will come into its own for B2B marketers in 2012. B2B marketers will use video as a way for subject matter experts to more easily create content.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Crimson Marketing

FEBRUARY 6, 2014

The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing. Inbound Marketing: Accounted for 34% of all leads generated in 2013. B2B Infographics ).

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

MLT Creative

NOVEMBER 21, 2014

The Apple® App Store is a huge business, with more than $10 billion in gross revenue in 2013 , and developers have earned more than $20 billion. So, apparently, there''s no limit to the public''s thirst for new apps, and the market will continue to explode until the next best thing comes along. How many apps do we really need?

B2B Marketing 40

B2B Marketing B2B Inbound Marketing Ad Building 40

KEO Marketing

JUNE 22, 2016

June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing).

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. What to consider for your digital audience.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena. Less than 50 beds.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Exo B2B

MAY 9, 2017

As B2B marketing professionals and social media specialists, we obviously had to write about it. Many marketers are asking the following questions: Is Snapchat suitable for the B2B sector? Can it be integrated into a B2B marketing strategy ? Why do so few B2B companies use Snapchat? ©MediaMetrix.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Hubspot

JUNE 14, 2013

At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe -- because, well, it''s a bit different than in the U.S. 1) Inbound marketing is growing just as quickly in Europe as in the U.S.

Inbound Marketing 28

Inbound Marketing Marketing Qualified Leads Lead Ranking Top of Funnel 28

KEO Marketing

JUNE 19, 2017

June 20, 2017 — KEO Marketing Inc, a full-service business-to-business (B2B) marketing agency , shared today that Forbes profiled, CEO, Sheila Kloefkorn, as a Forbes’ Top Western U.S. Phoenix Business Journal’s Top 25 Interactive Marketing Firms, 2013-2017 Award. PHOENIX, Ariz.,

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Marketing Insider Group

MAY 2, 2013

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. ” The post The Art of Storytelling [Video] appeared first on B2B Marketing Insider. Content Marketing'

Storytelling 100

Storytelling Video Marketing Banner Ads Banners 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. It’s never too early to start planning for 2013! So don’t wait!

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. It’s never too early to start planning for 2013! So don’t wait!

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Guide] How to Master Internal Link Building for SEO.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

ViewPoint

MARCH 13, 2014

Chad Burmeister, Vice President of Corporate Sales at ConnectandSell Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Ruth Stevens, Inbound Marketing is Tough to Scale. By Dan McDade.'

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

accelerate agency

FEBRUARY 14, 2023

How much do SaaS companies spend on marketing? Does spending more on marketing equal more success? Does spending more on marketing equal more success? Studies show a direct link between large marketing budgets and success. A survey of B2B companies showed a 40% allocation from the most successful companies.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

How much do SaaS companies spend on marketing? Does spending more on marketing equal more success? Does spending more on marketing equal more success? Studies show a direct link between large marketing budgets and success. A survey of B2B companies showed a 40% allocation from the most successful companies.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Marketing Insider Group

AUGUST 28, 2012

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. And I think it makes sense to start with B2B Marketing Strategy. The Leadership Gap In B2B Marketing. ” Whoa!

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Business 100

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. At least, that’s how the story used to go. You know, for a little inspiration.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

ClickZ

FEBRUARY 21, 2020

He is of course the brains behind the annual Marketing Technology Landscape Supergraphic , the widely accepted road map of the global martech vendors. Most recently, for over two years now, Scott has been serving as VP of Platform Ecosystems at HubSpot, the developer and marketer of software products for inbound marketing and sales.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications. And I think marketers recognize it.”.

Demand 120

Demand Process Work Management Marketing Management 120

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read. Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Hubspot

AUGUST 21, 2013

It maintains every interaction, every signal of readiness or indication of interest your leads and customers convey, so you can understand the full context of that individual and market to them like a human being, not visitor X. Every year the marketing pundits get together and proclaim that “This is the Year of Mobile.”

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. How do you make B2B history? Session: Using Snapchat for Social Selling in B2B.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Brainrider

OCTOBER 11, 2012

A dozen practical ideas and B2B marketing strategies for your B2B marketing plan including planning by objectives, generating awareness, acquiring prospects, nurturing prospects, and qualifying sales leads in order to get better results. Planning Your Marketing By Objectives. Qualified Inbound Traffic.

Planning 40

Planning Marketing Plans Lead Ranking B2B Marketing 40

LEADership

SEPTEMBER 5, 2013

This isn’t about B2B vs. B2C strategies and tactics. I’m a CEO in a B2B industry. How does your B2B messaging come across to me? Here are 5 steps you must follow in order to build a sustainable social strategy and accelerate your B2B lead generation: 1. – Hubspot’s 2013 Inbound Marketing Report.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Tech Marketing 360 (February 18-20) – Dana Point, CA. Inbound Marketing Summit (February 19 – November 5) - multiple cities.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

MLT Creative

APRIL 21, 2011

The BMA Atlanta had the pleasure of having Ashley Kuhnmuench, account executive for B2B markets, of Google at our April 14 luncheon at Maggiano's Little Italy in Buckhead. But B2B buyers are different; they don’t walk in the wind turbine store to compare solutions off the shelf. Mobile is exploding.

B2B Marketing 40

B2B Marketing Google Advertising Agencies Planning 40

Hubspot

JANUARY 2, 2014

"It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. They will question their social and content strategies from 2013 and start cutting programs that are ineffective. Marketers are over-worked and spread in too many directions.

Inbound Marketing 28

Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

APRIL 30, 2013

So how should you, as a savvy inbound marketer , make sense of it all? So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing.

Stats 28

Stats Social Media Social Marketing Media 28

Adobe Experience Cloud Blog

AUGUST 28, 2017

Like it or not, the more you blog, the more visitors your website will attract, and your website is the center of your online marketing universe. The truth is, blog posts feed your inbound marketing program’s success. They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134