KEO Marketing

JUNE 22, 2016

June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016.

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Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

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markempa

JUNE 10, 2013

The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. For example, through testing, Jon Ciampi, Vice President Marketing, Business Development & Corporate Development, CRC Health, learned his customers craved trust, not luxury. How important is value prop testing? Cold calling.

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SnapApp

NOVEMBER 14, 2012

What's the difference between Business to Business marketing and Business to Consumer marketing? After all, for both B2B and B2C, we're still marketing to people. As the data from both B2B and B2C reports suggests, content marketing may be behind these blurred lines. ve consumed. .

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Altitude Marketing

OCTOBER 21, 2018

Is your company launching a new B2B product? In this post, we’ll break down the eight steps in how to launch a B2B product. Steps to Launch a B2B Product. I’m calling this Step 0 because B2B companies almost always overlook it when they’re launching a new product. It wants to launch a B2B product in just one month.

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Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

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Vidyard

OCTOBER 19, 2016

In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media.

Enterprise Management 50

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Vidyard

OCTOBER 19, 2016

In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them.

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Adobe Experience Cloud Blog

JULY 26, 2016

It applies to all commercial emails, including business-to-business messages. However, a 2013 case brought by the group Spam Arrest, a company that provides anti-spam services by blocking senders until they verify themselves, highlighted a few of the issues prosecutors and claimants face when trying to stop spam.

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markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. We have a B2B client with a mobile open rate of only 4%. You would think [being] business to business, the mobile open rate would be huge, right?

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Webbiquity

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( billion) than they did for broadcast television in 2013. B2B Marketing Insider ). MediaPost ).

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Buzz Marketing for Technology

FEBRUARY 12, 2014

At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site.

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B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

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Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

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Outgrow

FEBRUARY 27, 2024

but their key focus is the actual energy market for the consumer or smaller or mid-sized businesses. It is just business-to-business relations. And no doubt they also provide energy to what other businesses might need. But, what we did even before starting 2013, I think was saving the energy that we use.

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Outgrow

FEBRUARY 27, 2024

but their key focus is the actual energy market for the consumer or smaller or mid-sized businesses. It is just business-to-business relations. And no doubt they also provide energy to what other businesses might need. But, what we did even before starting 2013, I think was saving the energy that we use.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Marketing Insider Group

JANUARY 21, 2014

According to the Corporate Executive Board , as much as 60% of the buyer journey is complete before prospects reach out to vendors in a business-to-business transaction. I recently asked my own social media followers “what was the best content of 2013?” And when they do reach out, it is often for a contract and a price.

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KoMarketing Associates

DECEMBER 22, 2015

How emotion influence B2B buying. It is surprising that in the B2B space emotions instead of pure rational thinking, could drive business to business decisions. Our Favorite Posts & Articles from 2013. Not an article per say but a Twitter update that inspired me. Related Posts.

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Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. What Hasn’t Changed. One Final Change.

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Hubspot

JUNE 19, 2014

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google.

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Webbiquity

MARCH 31, 2010

Which social media tool do businesses find most effective at reaching their target audiences? What social media information source is used by 91% of b2b buyers? B2B marketing awards: Beauty over brains by iMedia Connection. in 2013–while SEO growth will jump from 17.7% Report: The Business of B2B Is Online.

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Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies.

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