B2B Marketing Directions

APRIL 18, 2021

Merkle says that Understanding includes attributes such as tailoring, adaptability, service, and aligned business cultures and philosophies. The idea that companies must provide both "business" and "personal" value isn't new.

B2B 52

B2B Work Management Class Marketing Management 52

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

markempa

JUNE 10, 2013

The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. For example, through testing, Jon Ciampi, Vice President Marketing, Business Development & Corporate Development, CRC Health, learned his customers craved trust, not luxury. How important is value prop testing? Cold calling.

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Online accounted for 7% of the B2B marketing mix in 2008.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Vidyard

OCTOBER 19, 2016

In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Proteus B2B Marketing

MAY 7, 2014

The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.”

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

SnapApp

NOVEMBER 14, 2012

What's the difference between Business to Business marketing and Business to Consumer marketing? B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends?North I'd love to have a snappy punch line for the answer, but honestly, it seems like it's not all that clear anymore. So what do you think?

B2B Marketing 48

B2B Marketing Content Marketing B2B Content 48

Contently

APRIL 28, 2016

In 2013, Barclaycard partnered with parenting site Mumsnet to launch a four-part web series called “ Shop Talk ,” meant to “ celebrate shopping savvy women.” It’s not actually business to business, but it’s person to person,” Andrew McNamee, VP of Barclaycard’s digital strategy, wrote in July. “If

Class 60

Class Paid Search Agency Companies Allocation 60

Adobe Experience Cloud Blog

JULY 26, 2016

It applies to all commercial emails, including business-to-business messages. However, a 2013 case brought by the group Spam Arrest, a company that provides anti-spam services by blocking senders until they verify themselves, highlighted a few of the issues prosecutors and claimants face when trying to stop spam.

CAN-SPAM 48

CAN-SPAM Opt-out Opt-in Privacy 48

Altitude Marketing

OCTOBER 21, 2018

This is due to a variety of reasons, but in business-to-business commerce it’s primarily because the people building the products are experts in development, not marketing. When the cloud-based collaboration tool, Slack , launched in August 2013, their product team already knew they had something special.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

Buzz Marketing for Technology

FEBRUARY 12, 2014

At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

Webbiquity

FEBRUARY 10, 2015

billion) than they did for broadcast television in 2013. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. 60% of all social media traffic to business to business websites come from Facebook, Twitter, and LinkedIn. Business 2 Community ). Business 2 Community ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. You would think [being] business to business, the mobile open rate would be huge, right? You have until September 8, 2013 to enter.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

The Lead Agency

MARCH 27, 2018

There are a number of business-to-business marketing opportunities out there that could act as excellent communication and promotional channels for your business. Why is business-to-business marketing so important for growing your business? Digital marketing for Business to business marketers.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Outgrow

FEBRUARY 27, 2024

but their key focus is the actual energy market for the consumer or smaller or mid-sized businesses. It is just business-to-business relations. And no doubt they also provide energy to what other businesses might need. But, what we did even before starting 2013, I think was saving the energy that we use.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Outgrow

FEBRUARY 27, 2024

but their key focus is the actual energy market for the consumer or smaller or mid-sized businesses. It is just business-to-business relations. And no doubt they also provide energy to what other businesses might need. But, what we did even before starting 2013, I think was saving the energy that we use.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Marketing Insider Group

JANUARY 21, 2014

According to the Corporate Executive Board , as much as 60% of the buyer journey is complete before prospects reach out to vendors in a business-to-business transaction. I recently asked my own social media followers “what was the best content of 2013?” And when they do reach out, it is often for a contract and a price.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

KoMarketing Associates

DECEMBER 22, 2015

It is surprising that in the B2B space emotions instead of pure rational thinking, could drive business to business decisions. Our Favorite Posts & Articles from 2013. How emotion influence B2B buying. Not an article per say but a Twitter update that inspired me. What content inspired your performance this past year?

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Adobe Experience Cloud Blog

JUNE 24, 2013

NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. The iPhone was not released until June 29, 2007, and the iPad didn’t come out until April 3, 2010. But today the growth in mobile computing is unprecedented. StatCounter Global Stats predicts that mobile currently makes up 15% of all internet traffic.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Business to Business (26).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

JUNE 19, 2014

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google.

Paid Content 28

Paid Content Work Management CMS Development Sales Management 28

Webbiquity

MARCH 31, 2010

in 2013–while SEO growth will jump from 17.7% Report: The Business of B2B Is Online. Of all business-to-business media categories, online revenue showed the strongest growth in 2008, increasing by 15.1%, while rising at a compound annual growth rate of 26.8% Research Findings from MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email. Learn more about how marketers can use APIs here.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28